Transforming Medical Communications
Medical Affairs and Communications need to catch-up. The field is being left in the dust by the cutting edge methods and practices in other industries. We’re going to change that. On Transforming Medical Communications we talk to the biggest and brightest names in medical affairs to find out what they’re doing to push our industry forwards and build for the future. If you’re looking for actionable insights into cutting edge developments in the world of medical communications, hit subscribe and watch out for future episodes.
- Update frequency
- every 22 days
- Average duration
- 33 minutes
- Episodes
- 29
- Years Active
- 2023 - 2025
Insight Drop: Why 80% of Medical Content Goes Unseen
Creating valuable medical content is only half the battle. The real challenge? Making sure it actually reaches and impacts HCPs who need it most. In this episode of Transforming Medical Communication…
00:19:18 |
Fri 12 Sep 2025
The SCP Playbook: Turning Strategy into Real-World Impact
Scientific Communication Platforms (SCPs) are crucial yet often underutilized tools for achieving consistent, impactful Medical Communications.
In this episode of Transforming Medical Communications,…
In this episode of Transforming Medical Communications,…
00:29:05 |
Tue 26 Aug 2025
Insight Drop: How XR and Storytelling Are Rewriting Medical Education
Medical Communications isn’t about clarity, it’s about impact. In the latest episode of Transforming Medical Communications, host Wesley Portegies sits down with Sabrina Guigan, Medical Communication…
00:35:03 |
Tue 12 Aug 2025
Beyond Impact Factor: How Pfizer Measures Real-World Engagement
In Medical Communications, success isn’t about tracking metrics; it’s about mastering them.
In this episode of Transforming Medical Communications, Wesley Portegies is joined by MedComms strategist, J…
In this episode of Transforming Medical Communications, Wesley Portegies is joined by MedComms strategist, J…
00:36:09 |
Tue 29 Jul 2025
Insight Drop: Strategic Thinking Over Execution: Redefining Agency Value in MedComms
Execution is everywhere in Medical Communications, but is your agency helping you think?
In this solo episode of Transforming Medical Communications, host Wesley Portegies draws from the 2025 State of…
00:12:30 |
Tue 08 Jul 2025
Insight Drop: The 3 Trends Shaping MedComms in 2025
MedComms is overdue for a reboot. Static PDFs. Oversized decks. Siloed teams. No feedback loops. These outdated practices are slowing teams down and wasting valuable resources. In this episode of Tra…
00:16:05 |
Tue 24 Jun 2025
Medical Affairs Is Winning on Social—Here’s How
Medical Affairs is evolving, but are we evolving with it?
In this episode of Transforming Medical Communications, host Wesley Portegies sits down with Kimberly Eskridge-Rose, a pioneering voice in dig…
00:43:11 |
Tue 10 Jun 2025
Why Great Content Still Falls Flat: The Global-to-Local Disconnect
There’s a silent gap in Medical Communications—and it’s not about effort, it’s about alignment.
In this episode of Transforming Medical Communications, host Wesley Portegies is joined by Simon Priou, …
00:34:45 |
Tue 27 May 2025
Insight Drop – AI Fluency: The 2025 Leadership Skill Medical Affairs Can’t Ignore
In Medical Communications, survival isn’t about using AI; it’s about mastering it. In this episode of Transforming Medical Communications, Wesley Portegies is joined by AI strategist Subir Roy to dis…
00:23:46 |
Tue 13 May 2025
Insight Drop: Digital Engagement Is Broken - Here’s How Medical Affairs Can Fix It
Digital engagement in Medical Affairs is broken, and you know it. You’ve got channels that don’t connect, metrics that don’t matter, and “innovations” that die in MLR review. It’s not your fault. But…
00:15:20 |
Tue 29 Apr 2025
Stop Counting HCP Interactions: Start Measuring Impact
Most Medical Affairs leaders know the truth: Counting MSL<>HCP interactions is easy, but it’s meaningless. Vanity metrics are holding Field Medical back. In this episode of Transforming Medical Commu…
00:46:07 |
Tue 15 Apr 2025
Modernizing Your MedComms Approach
Welcome to the Transforming Medical Communications podcast brought to you by MedComms Experts. I am your host, Wesley Portegies. This podcast explores the dynamic landscape of Medical Communication s…
00:32:42 |
Thu 13 Mar 2025
From Research to Reach: How Sermo, Kudos, and Figshare Expand Your Audience
In this episode of the Transforming Medical Communications podcast, host Wesley Portegies is joined by Charlie Rapple, Dave Shoup, and Dan Valen. Together, they discuss how Kudos, Sermo, and Figshare…
01:17:05 |
Wed 12 Feb 2025
The Human Side of Medical Communications: Building Trust
In this episode of the Transforming Medical Communications podcast, host Wesley Portegies is joined by Nazan Artun to dive into the role of creativity and adaptability in Medical Communications. Naza…
00:34:49 |
Mon 13 Jan 2025
How to Tailor Your Medical Communications for Maximum Impact with Claire Liu
In this episode of the Transforming Medical Communications podcast, host Wesley Portegies is joined by Claire Liu to dive into the complexities of Medical Communications, discuss the nuances of handl…
00:34:48 |
Fri 06 Dec 2024
Meeting HCPs Where They Are: The Rise of Med Info Websites
In this episode of the Transforming Medical Communications podcast, host Wesley Portegies is joined by Hiren Patel to discuss how innovation and collaboration can transform Medical Information delive…
00:35:19 |
Wed 13 Nov 2024
From Compliance to Creativity in Medical Communications with Andrea Lacasia
Welcome to the Transforming Medical Communications podcast brought to you by MedComms Experts. I am your host, Wesley Portegies. This podcast explores the dynamic landscape of Medical Communication s…
00:29:22 |
Tue 15 Oct 2024
Cross-Functional Collaboration in Medical Affairs with Caroline Ojaimi
Welcome to the Transforming Medical Communications podcast brought to you by MedComms Experts. I am your host, Wesley Portegies. This podcast explores the dynamic landscape of Medical Communication s…
00:33:02 |
Thu 13 Jun 2024
The Challenges of Medical Communications in the Digital Age With Ana Bozas
Welcome to the Transforming Medical Communications podcast brought to you by MedComms Experts. I am your host, Wesley Portegies. This podcast explores the dynamic landscape of Medical Communication s…
00:35:35 |
Mon 13 May 2024
Unlocking the Potential of MSLs in Engaging HCPs with Michael Moore
Welcome to the Transforming Medical Communications podcast brought to you by MedComms Experts. I am your host, Wesley Portegies. This podcast explores the dynamic landscape of medical communication s…
00:49:58 |
Fri 12 Apr 2024
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