Trade Show University for Virtual & Live Events
Trade Show University is the #1 resource in the industry for Exhibitors, Marketers and Show Planners to improve their results and ROI. With over 220 podcast episodes featuring tips, training and expert interviews, and exclusive group and 1-on-1 consulting and training, you have everything you need to make your next trade show or event wildly successful! We offer a free 15-minute Discovery Call to brainstorm ideas and possibilities for your business and your show - visit https://tradeshowu.biz/services/ to schedule your call! Every idea we generate in this no-cost call is yours! And so are the results!
Developed and hosted by trade show veteran Jim Cermak, Trade Show University brings proven information from Jim’s 30+ years as a professional trainer, event planner and marketer, along with industry experts and insiders to discuss topics geared to help companies really get better results.
If you find yourself asking questions like these below, then this show is for you:
How to prepare for a trade show?
How do I design a trade show booth?
How do I get attendees to stop at my trade show booth or stand?
What is the best trade show marketing?
What are top trade show tips?
How do I set goals for my trade show?
Are trade shows, trade fairs, expos, and conferences worth it?
How much is a trade show?
To listen to podcast episodes, get information and free tools, and to sign up for email updates, go to www.TradeShowU.biz.
- Update frequency
- every 6 days
- Average duration
- 23 minutes
- Episodes
- 273
- Years Active
- 2019 - 2025
Ep 051 - Using Systems & Focus to Grow a #1 Podcast - with Kate Erickson
Kate Erickson is the engine at Entrepreneurs On Fire, an award winning podcast where John Lee Dumas interviews inspiring Entrepreneurs who are truly ON FIRE. She is also the host of the podcast Ditch…
Ep 050 - Drive People to your Virtual Events using Funnels - with Cory E Carter
What are Funnels and how can they be a secret weapon in driving traffic to your webinars and virtual events?
Cory Carter is the COO of Hindsight Hacking Media and Co-Host of the podcast Hindsight Hack…
Ep 049 - 4 Critical Things for Improved Virtual Event Results - Plus a Bonus!
As you transition from Live Trade Shows and Events to Virtual Events and Webinars, are you frustrated with the lack of results and ROI you're experiencing? Here are 4 Critical things you must do, …
Ep 048 - Top Tips for Using Video in Marketing & Virtual Events - with Flex Media
FOR THE SPECIAL VIDEO TIPS OFFER – Visit: https://www.flexmediacle.com/tradeshowu/
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NOTE: The transcription below is from an automated transcription service. …
Ep 047 - Tips from Display Builder that Pivots to Virtual Displays - with Adam Sublett
Adam Sublett is an Account Manager at Benchmark Craftsmen - a trade show display builder that has been working with some of the largest brands in the US for decades. Adam talks about pivoting for su…
Ep 046 - Emerging Trends in Virtual & Live Trade Shows and Events
Never thought 5 months ago we would still be in a place where we didn’t know when live events were going to be back full steam again. Thought a month or two at most, but we were all wrong – and not i…
Ep 045 - 9 Creative Ideas to get Sponsors for Your Virtual Event
How do you monetize a virtual event? You’re still putting in a lot of time, money, energy and resources, and now in a new platform that you’re not completely familiar or comfortable with. So you may …
Ep 044 - What a 5-Star Restaurant taught me about Trade Shows!
Head with me to Charleston, SC to Hall’s Chophouse! Hall's Chophouse is a 5-star, family-owned and operated restaurant in downtown Charleston. They are known for their steaks, service and overall gr…
Ep 043 - Industry Trends & Advice to Double Your Show Results
Welcome to TSU. This is going to be a different kind of episode, but we are in different times right now!
I’m going to give you a quick update on what is happening out there in the Trade Show and Liv…
Ep 042 - Your Mindset & Your Story Lead to Connections with Eddie Thomason
Eddie Thomason is a best-selling author and inspirational speaker who helps empower youth and young adults to shed self-limiting beliefs to pursue a life that they’re passionate about living. He is a…
Ep 041 – GO LIVE TOGETHER – How industry leaders are trying to save jobs and economic impact
Go Live Together is a critical and growing initiative which has the potential of over $1 Trillion in Economic Impact, plus positively impacting literally millions of jobs around the world who are par…
Ep 040 – Going LIVE & other Virtual Tools from Big Brands – with Ben Thomas of MarketScale
Ben Thomas currently serves as the Sr. Director of Publishing for MarketScale, a B2B publisher and strategic marketing firm, overseeing 16 publications. He has over a decade of award winning experien…
Ep 039 - What are Hybrid Trade Shows & are They the Future of Events?
The Trade Show industry is moving toward Hybrid Trade Shows and Events, but what are they? And could they be our Future?
Welcome to Trade Show University! I am your host Jim Cermak and we continue to …
Ep 038 - 10 Virtual Trade Show Must Do's for Success
Here are the Top 10 Must-Do's for having a successful and engaging Virtual Trade Show!!
1-Know your audience
-- What are they looking for that you can offer?
-- What are they going through? Especially…
Ep 037 - Inquisitive Culture: Your Secret Weapon - with Katherine Miracle
Ep 037 - The Power the Inquisitive Culture - Your Secret Weapon
Katherine Miracle MBA, award-winning Keynote Speaker and Marketer is the Founder and CEO of Miracle Resources. Katherine and her team ha…
Ep 036 - Coming Out of COVID - Tips for Going Virtual & Why Live Events are Important
Ep 036 - Coming Out of COVID - Tips for Virtual Events and Why Getting Back to In-Person Shows is Important
** This Episode Sponsored by Audible! **
Get a Free Audiobook and a Free 30-day Trial by visi…
Ep 035 - Answering YOUR Questions! It's Listener Q&A #2!
Ep 035 - Answering Listener Questions #2!
This Episode brought to you by...
My new Podcast - the Bizfire Business Spotlight! It's a unique marketing tool for amazing Small Businesses!
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Ep 034 - The Potential of Account Based Marketing with Carman Pirie
Ep 034 - The Potential of Account Based Marketing for greater Trade Show Results!
Carman Pirie is the co-founder of Kula Partners, an agency that helps leading B2B manufacturers craft digital experien…
Ep 033 - Top 8 Tips for Efficiency & Effectiveness at Shows
Episode 033 – Top 8 Tips for Efficiency and Effectiveness
You want to get more leads, more sales, do more demos? Then get more efficient!!
1. Bring a tote of fix-it items
2. Take pics of all show …
Ep 032 - Trade Show Scams and How to Avoid Them
Trade Show Exhibitors are getting targeted for scams every day! If you're an exhibitor, know that you have a big target on your back for scammers!
In this episode I discuss some common Trade Show Sca…