Total Survey Design

In this episode, I talk about a survey I didn’t plan to analyze—one that popped up the moment I opened Microsoft Word. Microsoft asked for feedback, and well… I had some. I break down the flaws in th…

In this episode of Total Survey Design, Dr. Azdren Coma and Dr. Seon Yup Lee interview Dr. Jon Krosnick, a leading expert on political behavior, survey methodology, and public opinion. Dr. Krosnick i…

In this episode I sat down with Thom to talk about surveys. We talked about his time at the Social and Economic Sciences Research Center, working with Don Dillman on various projects including the 20…

In this episode, we do a small retrospective on the first season. We also look ahead to see what is to come. We also give a call to action, seeking your support to ensure that this project continues …

In this episode, we explore essential considerations for crafting effective surveys.  We begin by emphasizing the importance of defining the purpose of your survey, which serves as a guide through ea…

In this episode, we discuss the target population. We emphasize the importance of a well-defined target population, in context of the goal of your survey, and in relation to your sampling frame. We o…

In this episode, we interview James McCall, a survey methodologist at Westat. James shares what first drew him to surveys, and what drove him into a career of surveys. We talk about his role as a sur…

In this episode, we explore the key design elements of effective surveys, emphasizing the importance of user-friendly experiences and reliable data collection. But first, in our free talk segment we …

In this episode, we introduce a new free talk segment, where we discuss and celebrate Seon Yup's new job as chief survey methodologist at Kansas State University. We then explore why many people dist…

In this episode, we explore the costs associated with conducting surveys. We start by debunking the common misconception that surveys are free, highlighting the significant expenses involved in vario…

In our second episode focusing on sample design, we dive into the intricacies of creating a sampling frame. We explain what a sampling frame is and why it's crucial for ensuring your survey reaches t…

This episode is the second in a series of writing good survey questions, where we dive deep into the intricacies of response options for survey questions, a crucial component often overlooked in surv…

In this episode, we delve into the art of crafting effective survey questions. We discuss the importance of clear and precise wording, avoiding biases, and the impact of question formats on data qual…

This episode is a tribute and commemoration of Don Dillman, who is known for his contributions to survey methodology, particularly the development of the Tailored Design Method (TDM) for conducting s…

In this episode of the Total Survey Design Podcast, we explore the four main sources of survey error through the engaging story of Mario, a local pizzeria owner aiming to conduct an ethical survey. W…

In this episode of the Total Survey Design Podcast, we explore the fascinating concept of sample size and its impact on survey accuracy. Discover why just about 1000 responses can represent the views…

In this episode, hosts Seon Yup Lee and Azdren Coma explore the ways surveys can mislead us, inspired by the book "How to Lie with Maps." They discuss common survey pitfalls, from bad question design…

In this episode of the Total Survey Design Podcast, Seon Yup and Azdren dive into the utility of surveys and their vital role in understanding public opinion and decision-making. They share examples,…

In this debut episode of "Total Survey Design," hosts Azdren Coma and Seon Yup Lee introduce listeners to the intricacies and importance of surveys. Exploring the basics of survey creation and analys…