Through the Business Lens: a podcast for savvy photographers
Welcome to Through The Business Lens – a podcast for busy photographers looking for quick tips and strategic snippets to help build their brand, grow their business and price themselves for profits. Your host is Kim Hartz - long time professional photographer who's been there and can help guide you and your studio down the profitable path!
- Update frequency
- every 10 days
- Average duration
- 17 minutes
- Episodes
- 34
- Years Active
- 2017 - 2018
#013: Create a sales strategy so your work sells itself... Start with a consultation
Selling is definitely one of the areas that most photographers hate... That and actually talking to clients either in person or on the phone. It can really intimidating to talk about selling your wo…
#012: Build your brand with you blog
Most photographers are not big fans of blogging, but it's an important tool in your arsenal. Not only does it help with SEO, getting the word out, but it also helps to build your brand and trust wit…
#011: The easiest (and free) way to set yourself apart
In this week's episode I share one of the easiest (and free) ways to set you and your photography business apart. It's a short and sweet episode, and it's something most of us avoid. But, it's also…
#010: How to Make the Most of Silent Auctions Interview with Nicole Begley
In this episode I chat with Nicole Begley about how to make the most of the silent auctions you participate in for your business. She goes into how to choose a silent auction that fits, what to offe…
#009: How to Get Testimonials for your Website... aka social proof you rock!
In this episode I dig into why you need testimonials from your clients and how to get them. Testimonials are social proof that working with you is awesome! Best of all, it's free marketing too. Re…
#008: My Top Tips for Cross Marketing Your Photography Business
Do you hate cold calling and trying to partner with businesses? I know I am not a fan of cold calling, and I much prefer an introduction to a new relationship or at least a little grease on the whee…
#007: How to be more productive in your business today
Are you one of those ridiculously organized people who power through your day accomplishing everything you had on your to do list with time for a yoga class? Well this one is not for you. I’m calli…
#006: Why your About Page is holding you back and how to fix it!
Does your About Page need an update? Take a look and see if you use the word “passion”, talk in the third person, or if you list out all your awards… If you answered yes to any of those you might nee…
#005: Creating a Website that Connects
In this episode, I talk about all the must haves you need to maximize your website’s potential along with areas you may need to refine. Your website is your first step in setting the expectation of w…
#004: Finding your Niche
Are you finding yourself on the fast track to burn out city? Are you trying to do too much and finding that you a) don't enjoy it b) are burning out fast c) not making the kind of money you need? I…
#003: Managing your Client's Expectations
This week's podcast episode covers a very important topic that all too often gets pushed to the back burner - managing our client's expectations. Although this may not seem like a super important as…
#001: Opening a photography studio: 5 lessons I learned the hard way
In this episode I lay it all on the table, there's no holding back. In it I divulge my toughest business lessons, some of them very nearly broke me…
...like, remembering to accrue the rent checks… an…
#000: Welcome!
A quick intro in case you’re wondering who this Kim Hartz chick is anyway, and why the heck you should be listening to her (hint: I’ve been running my own successful photography business since 2010!)…
#002: What is a brand, and why do I need one?
Branding is essential in creating a sustainable, profitable and memorable photography business. In this super juicy episode I cover:
→ What is a brand? The definition you need to know – and it’s pro…