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Three Things I Learned In SaaS, Sports, Tech & Live Events Podcast - Podcast

Three Things I Learned In SaaS, Sports, Tech & Live Events Podcast

The Three Things I've Learned in sports, tech and live events is the podcast for entrepreneurs in software as a service, technology, sports business and sponsorships professionals.

My name is Tony Knopp and I've been working in Saas, tech, sports and live events for just over 20 years now where I've been surrounded by super impressive people who have taught us quite a bit and invested in us as we make mistakes and iterate in tech, sports and live events.

Each week, we share what we learned either this week or from our twenty years at the Dodgers, LA Kings, AEG, StubHub's very early days and here at TicketManager where we've exited multiple businesses.

We hope you enjoy our insights and those of our guests!

Management Sports Technology Marketing Business Sales Entrepreneurship
Update frequency
every 9 days
Average duration
4 minutes
Episodes
156
Years Active
2020 - 2025
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Should I Take a Ticket Sales Job? Should I Take an SDR Job In Tech?

Should I Take a Ticket Sales Job? Should I Take an SDR Job In Tech?

Should I take a Ticket Sales or SDR job edition.

 

A common piece of advice when starting your career is to find what you love and get your foot in the door. There are a lot of examples - Jack Welch at…

00:06:08  |   Fri 11 Dec 2020
How To Deliver Bad News To A Team - The Infamous

How To Deliver Bad News To A Team - The Infamous "Promotion, Promotion, Promotion....Cinnamon Rolls" Meeting

Promotion, promotion, promotion, cinnamon roll edition.  

 

How Not To Deliver Bad News  

 

In spring 2004 it was clear an NHL work stoppage was coming. Our team of 20+ salespeople sold full-time through…

00:02:15  |   Fri 04 Dec 2020
Why Optimists Grow Your Career While Pessimists Kill It - Find The Resilient & Stay Near Them - Always Play The Long Game

Why Optimists Grow Your Career While Pessimists Kill It - Find The Resilient & Stay Near Them - Always Play The Long Game

2020 Thanksgiving Thankful For Edition 1. Optimists. Cycles happen and that's when the tough get going. It's also when the paralyzed, the pessimists and the naysayers get loud. I'm thankful for those…

00:02:24  |   Fri 27 Nov 2020
Avoid Hiring Other Company's Bad Habits - How To Hire Loyalty

Avoid Hiring Other Company's Bad Habits - How To Hire Loyalty

Three random things I learned/heard this week in saas, sports, tech, and live events: 1) "Don't hire other company's bad habits." Erika Nardini of Barstool caused a stir when putting an SDR on blast …

00:03:00  |   Fri 20 Nov 2020
How to treat competitors - One person off script can kill a deal - Some life advice from Mama Knopp about fitting in

How to treat competitors - One person off script can kill a deal - Some life advice from Mama Knopp about fitting in

In this week's episode, we discuss how to view your competition, and how they likely view view. We explore how just one person off script can kill a deal and how that happened to Nike with the futu…
00:02:50  |   Fri 06 Nov 2020
The difference between networking & selling - What to do with tough feedback - Hard convos coming in the NBA

The difference between networking & selling - What to do with tough feedback - Hard convos coming in the NBA

We explore the often misunderstood difference between networking and selling and why it separates great salespeople from good ones. We get tough feedback from our teams. We discuss how to handle it…
00:02:55  |   Fri 30 Oct 2020
How and why to do due diligence - Only hire who you can work for - Pressure is a privilege

How and why to do due diligence - Only hire who you can work for - Pressure is a privilege

We explore how and why due diligence is so important to all we do and what that's meant in our journey. We discuss what our role is as a leader when hiring a team. And we learn that pressure is a…
00:03:11  |   Fri 23 Oct 2020
How to view SPACs in sports - How to get real information on companies selling - Why to be authentic with your team no matter what

How to view SPACs in sports - How to get real information on companies selling - Why to be authentic with your team no matter what

Three Random Things I Learned In SaaS, Sports, Tech & Live Events for the week of October 15th, 2020. The three things is a collection of weekly ideas, notes and experiences we have while building bu…

00:03:32  |   Fri 16 Oct 2020
NBA Finals Sagging Ratings - How To Approach Intellectual Property - China's Live Events Resurgence

NBA Finals Sagging Ratings - How To Approach Intellectual Property - China's Live Events Resurgence

In this episode we discuss the NBA's sagging finals ratings. Why China's post-Covid tourism resurgence doesn't signal the same for the North American live events industry. And thoughts and advice…
00:04:05  |   Fri 09 Oct 2020
Everyone In Business Has Imposter Syndrome - What's You & What's Your Brand - Why To Keep A Journal

Everyone In Business Has Imposter Syndrome - What's You & What's Your Brand - Why To Keep A Journal

We discuss Imposter Syndrome, how to understand whether you're getting the attention or if the brand is opening doors for you (hint: it's often the brand) and why keeping a journal has been great for…
00:03:31  |   Fri 02 Oct 2020
How To Handle The Haters - What To Expect In Court - How Live Events Pros Should Handle The Shutdown

How To Handle The Haters - What To Expect In Court - How Live Events Pros Should Handle The Shutdown

1. Live events professionals cannot stall out. We need to move while events are on pause 2. "Do you really want to leave this decision to a politician in a costume" - some of the best advice I've g…
00:01:41  |   Fri 25 Sep 2020
Why Time Is A Salesperson's Most Costly Asset - How Distraction Ruins A Company - Seek Out The No's

Why Time Is A Salesperson's Most Costly Asset - How Distraction Ruins A Company - Seek Out The No's

1. Time is all that matters to great salespeople. They don't "have to make 500 calls," they know they only "have" ~500 calls before time expires. They don't even look at activity stats. Once they see…

00:05:45  |   Fri 18 Sep 2020
We All Pay the Sins Of The Past - Why Equity Is Common In Partnerships - Use Bad Incentives To Win

We All Pay the Sins Of The Past - Why Equity Is Common In Partnerships - Use Bad Incentives To Win

In this episode we discuss how our business will always pay for the sins of others in the past, and how we can adapt We talk about how partnerships are no longer only about the money with incumbent…
00:05:09  |   Fri 04 Sep 2020
How To Handle Business Mortality - Wisdom Learned Through Young Heartbreak - What Your Team Is Saying About You When You're Not Around

How To Handle Business Mortality - Wisdom Learned Through Young Heartbreak - What Your Team Is Saying About You When You're Not Around

We discuss how to cope with the fear of zero when starting and growing a business. We share some lifelong, and simple, wisdom learned through young heartbreak And finally, we discuss what your te…
00:04:14  |   Fri 28 Aug 2020
How

How "Ladder Leapers" Hurt Business - How to Lose Business - Never Fear Executives, Sell to Them

In this episode we discuss how to handle "Ladder Leapers" when selling into big companies. We share our experiences losing bids and how the many times we won their business later and we help sale…
00:03:26  |   Fri 31 Jul 2020
Welcome To The Three Things I Learned In SaaS, Sports, Tech & Live Events

Welcome To The Three Things I Learned In SaaS, Sports, Tech & Live Events

Welcome to the Three Things I Learned In SaaS, Sports, Tech & Live Events! The Three Things is a journal of our experiences building a sports technology SaaS from a three man garage band with our o…
00:05:38  |   Fri 24 Jul 2020
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