The Zac Anesbury Show is your marketing podcast. Hosted by Dr Zachary Anesbury, Senior Lecturer of Marketing at the University of South Australia and Senior Marketing Scientist at the Ehrenberg-Bass Institute, it offers insights from the best marketing academics and practitioners worldwide.
Karina Whiteford on seeking mentors and getting the most from the relationship.
Karina Whiteford on the empowerment of believing in yourself.
Karina Whiteford on making the most of every opportunity and providing solutions to problems.
Karina Whiteford on finding herself in sports marketing.
Karina Whiteford on moving from being an undergraduate to working in the industry.
In this episode Zac sits down with Karina Whiteford who is currently working as the Head of Marketing at Collingwood Football Club.
Scott Koslow on career and life advice
Scott Koslow on what conferences to attend
Scott Koslow on the role of mentors
Scott Koslow on the importance of stories in academic publications
Scott Koslow on what makes an excellent reviewer
Scott Koslow on avoiding price promotions and getting great advertising
Scott Koslow on advertising and price promotions.
Scott Koslow on scanner panel data and predicting consumer purchases.
Scott Koslow on work life balance.
Scott Koslow on his fascination with advertising and academia.
Scott Koslow on the similarities in academia across the globe.
In this episode, Zac Anesbury sits down with professor Scott Koslow. Scott Koslow is currently professor of marketing, Macquarie University. Scott is a leading scholar in advertising creativity, stra…
On today’s podcast Zac speaks with Professor Hervé Remaud. Hervé was visiting the Ehrenberg-Bass Institute with his Wine Marketing MBA class when we sat down to record this podcast. Hervé is the curr…
Zac talks with Professor Ashish Sinha while he was visiting the Ehrenberg-Bass Institute during his sabbatical. The thing that struck Zac was just how humble he is for someone so accomplished. While …