The Visual Lounge

Research shows that bad audio is the single most important factor in people stopping watching videos.

Simply put, bad audio means no viewers. And, of course, as video creators, we want viewers! So how…

What does it take to make your tutorial videos shine?

Jason Valade and Ryan Eash are both Instructional Designers at TechSmith with several years of experience creating high-value instructional videos…

Want some video creation and editing tips?

Who better to ask than a teacher? In this episode of The Visual Lounge, we invited Jayne Davids, Camtasia Trainer and Video Editor at her company, Raiveon Vi…

If you’re producing video after video, you need to know how well they’re doing.

Are they effective? Is there room for improvement? Do they cover everything they need to?

You won’t know unless you measu…

Creating great instructional videos doesn’t start when you hit record. For the best success during production and beyond, good planning is essential.

Planning and following a set process are key to p…

A good SEO strategy can help make sure your videos get found and watched.

But if you’re not an SEO expert it can feel overwhelming.

In this episode, Matt Pierce, Andy Owen, and Justin Simon talk throug…

Instructional videos are a cornerstone of many training programs, onboarding processes, and team communication. But if you have never produced your own videos, it can be a bit of a daunting project.

…

Videos are everywhere. But, there are some things that we can do better.

One of them is composition.

In this episode, Matt Pierce, Andy Owen, and Justin Simon talk about the principles that you can u…

So, you’ve mastered the basics of producing video training content. What now?

The work isn’t over just yet. After creating videos, it’s essential to measure their impact and effectiveness. Only by doi…

Here are our answers to your most frequently asked video production questions.

We wanted to compile all of the frequently asked questions into one place and give straight answers about how to make be…

Do you want to start creating tutorial videos like a pro?

If you’re new to the world of video creation, it can feel a bit overwhelming. Where do you even start?

The good news is that it doesn’t have to…

Many people are intimidated by the thought of having to be in front of a camera.

But you don't need to be in front of the camera to create videos and help other people learn.

In this episode, Matt Pier…

So you want to create instructional videos...but where do you start?

Instructional videos come in many different forms, meaning there’s a style that suits almost every creator (and learner!).

There’s …

Today we're going to cover the format and structure of a good tutorial video by breaking down one of our own.

In this episode, Matt Pierce, Andy Owen, and Justin Simon go through the basic elements of…

The main aim of customer education content is often to help customers overcome the odd hiccup or knowledge gap. But a truly successful customer education strategy does so much more than that.

Customer…

We get a lot of questions from folks who are just starting out about how to get the most bang for your buck when it comes to video equipment.

It can be very hard to know what to spend money on.

In this…

When it comes to team communication, sometimes speed is the most important factor. A busy organization can save hours and hours of working time collectively by hosting a simple 30-minute meeting. Ema…

Lighting can make or break a video.

It's crucial to get good lighting for videos, especially when it comes to being on camera.

In this episode, Matt Pierce, Andy Owen, and Justin Simon talk about the d…

Have you ever thought about the best ways to communicate with your team?

Many businesses put their heart and soul into crafting the best ways to get their message across to customers. But when it come…

Transitions are one the most important effects to know how to use. They let you seamlessly move from one video clip or image to another and bring annotations and other graphics on or off the screen.

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