The Visual Lounge

Want to learn how to master YouTube?

Creating video and pushing it out into the world can be a massive challenge – especially if you’re an educator who needs to create engaging and informative videos.

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Trying to add music to a video can be more challenging than you think.

And while the right music enhances the experience for your viewers, while the wrong music can send the wrong message entirely.

I…

The latest Camtasia release is now available, but which of its new features will help you create better videos?

In this episode of The Visual Lounge, Matt Pierce guides you through his favorite new fe…

Background music can add more interest to your videos, and make them even more engaging and entertaining.

But where can you find music? And how do you pick the right music for your video?

In part 1 of…

Are you ready to harness the power of video for your business?

Video content can be a huge driver of revenue, but many people don’t know where to start. Or they start and get stuck on how to make the…

There's just so much video content on the internet, how do you find the unique ones? How do you find something that no one else is doing?

In this episode, Matt Pierce, Andy Owen, and Justin Simon brea…

You may not be creating videos for the same reasons as the top YouTube creators, but they know what makes a good video.

Many of the same principles that make their content so successful apply to your …

Ever wonder why Hollywood movies are so successful? Or why a commercial can go viral?

The answer is story.

In this episode, Matt Pierce, Andy Owen, and Justin Simon talk through how to tell stories tha…

Are you educating your customers effectively?

Video tutorials, blogs, and technical documentation are just some of the different ways you can provide users of your product with the help they need to b…

We’re diving into the basics of video editing and breaking down the differences between cuts, splits, and more.

In this episode, Andy Owen walks Matt Pierce and Justin Simon through some basic video…

If you’re spending a lot of time getting caught up in video SEO practices and it’s not working for you, stop and ask yourself: who’s really watching your videos?

While getting your videos found is imp…

Sometimes you just don't don't feel like making a video.

Whether you're bored or uninspired, it's not always easy to hop in and get creative.

In this episode, Matt Pierce, Andy Owen, and Justin Simo…

Is there a silver bullet for making engaging video?

Think about a video that’s really captivated you before. What was it about the video that made you not want to look away? Did it use compelling visu…

There are plenty of good tips and techniques that you can use to dramatically improve your videos.

But how do we know what elements are most valuable for engagement and for keeping viewers’ attention?

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If your videos aren’t meeting your expectations or you’re struggling with the video production process, you may be making one (or more) of these common video mistakes.

There are seven common mistakes …

Does every video need a beginning, middle, and end?

Maybe. But maybe not!

In this episode, Matt Pierce, Andy Owen, and Justin Simon go over the different sections within a video and how you can utiliz…

Social media is a great place to connect with your customers. But when your users have a question or problem, it’s often better to show, rather than tell.

Videos and images win on social media channel…

We get the question all the time: “What’s the perfect length for a video?”

It makes sense. Grabbing and keeping a viewer’s attention is challenging, and you want to be sure they aren’t making videos t…

What’s the secret to creating great customer education content, fast? 

If you create content, you might get swept up striving for perfection. But when it comes to customer education content, this shou…

Are you making common mistakes when you record your screen? Probably.

The good news is a lot of mistakes can be corrected with a few simple tweaks.

In this episode, Matt Pierce, Andy Owen, and Justin S…