The Visionary Chronicles
Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.
Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.
In having over 25 years of executive-level experience w/ some the worlds most Iconic brands; Oakley, K-Swiss, TaylorMade,adidas, Schutt Sports, Arena, across global business development, product creation, marketing strategy, and sales execution, Bryan brings a wealth of direct, first hand knowledge of how brands sustain their Vision and drive generational growth.
Bryan has direct insight into the world of Entrepreneurship, having built, a mens apparel brand, eventually selling to a Venture Capital firm after 10 years of profitable growth.
He is the author of “The Visionary Brand”, a book on how brands sustain and maintain their Vision over generations.
Bryan is currently President of LiquidMind Inc., a global brand strategy firm located in Southern California.
- Update frequency
- every 7 days
- Average duration
- 25 minutes
- Episodes
- 209
- Years Active
- 2020 - 2025
Leadership | How to Inspire Greatness
Inspiring Greatness in your brand, team, or category requires a Leader who inspires those around them. Finding those who have these Leadership Principle/Crucibles is rare, but once found provide the …
IDEAS | How to Realize a Great Idea
Bryan discusses the critical steps to realizing a seemingly great Idea. Seemingly, as Bryan outlines the 5 steps to properly and HONESTLY evaluating if a product should be commercialized.
Bryan Sm…
Goals | How to Set Goals and Realize your Vision
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Perseverance | How to Adapt to an Opportunity and Succeed
Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.
Discussions around disruptive st…
Start up | How to Pitch your Company to Investors
Bryan discusses the importance of having properly prepared for pitching to Investors. The critical areas to execute in order to have a great meeting, and a presentation that leads to a potential deal…
Sustainable Innovation | How to Structure your Brand to Innovate
Bryan discusses how to apply structure to your brand in order to build long term sustainable Innovation.
He took examples from Apple and other companies that have implemented this structure to achiev…
Loyalty Loop | How to Engage beyond Purchase
The Visionary Chronicles
CHRONICLE: November 13th, 2020
" Success is the result of perfection, hard work, learning from failure, loyalty, and persistence..."
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Success | Key Factors to Succeeding in Business
Podcast on what Factors are key to building a Successful, long term business.
There are many factors beyond a great product that must be executed in order to create, build and grow a brand.
Bryan Sme…
Entrepreneurship | Top Leadership Traits
Bryan discusses the Top Leadership Traits of Entrepreneurs, and how they can impact the development and growth of brands.
Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your pa…
QA Session | Why do Businesses Succeed or Fail?
In this Podcast, we discuss the reality behind why businesses either succeed or fail and the odds for both scenarios.
I provide statistics and the top reasons for business failure.
Bryan Smeltzers P…
Team | Building, Managing a High Octane Team
Bryan discusses how to effectively build, manage, and passionately lead a high octane brand team.
Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing …
Lifestyle Branding | Driving Value Beyond Product
Bryan discusses Lifestyle Branding, the 5 critical points to ensuring you can effectively and authentically position your Brand to Drive Value beyond Product.
Bryan Smeltzers Podcast on driving your …
The Squeeze | How to Strategically gain Market Share
Bryan discusses how to strategically gain market share through "The Squeeze".
Finding ways to tier price points without reducing equity while gaining category market share.
Bryan Smeltzers Podcast o…
QA Session | How to Lead through a Crisis
In this Podcast, we discuss 10 areas on how to effectively, and efficiently lead through a Crisis.
This is timely based on where we find ourselves today and will provide valuable insight through any…
Visionaries | Andrew Carnegie
Bryan discusses another generational Visionary, Andrew Carnegie. Carnegie an immigrant from Scotland went on to create the largest empire in US History at the time, Steel, eventually selling to JP Mo…
Branding | Successful Branding Strategies
Bryan discusses the 10 Foundational Branding Principles of successful, generational brands (Oakley, Nike, adidas, etc.).
Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your …
Leadership | Qualities of Successful Leaders
Bryan discusses the qualities of great, Visionary leaders and how they are able to build, grow, and maintain a culture of authentication for generations. Each is unique, but all have these tangible q…
Pivoting | Redirect your Path
Bryan talks about the immediate, and long term value in Pivoting. In the current environment we are in being able to find opportunities and execute against your plan is crucial to your success.
Bryan…
Failure | Stepping Stones to Success
Bryan discusses Failure, and how embracing failure, taking risk and making this a foundational part of your brand and culture will lead to success.
Bryan Smeltzers Podcast on driving your brand forwa…
The One Priority | How to get things Done
Bryan discusses The One Priority, and how to get things done in a world with so many distractions.
Being able to focus, remain effective, and efficient is key to eliminating the daily frustration.
B…