The Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips

What’s the right balance between storytelling and educational content?

You don’t want your content to be all about you…but you want make sure you’re part of your content so they relate to you and rem…

To know if your content is reaching new audiences and connecting with current ones, you need to examine the analytics of your content as well as your profile itself. It can be hard to even know where…

Are you totally fine with sales and marketing until you hear that little click of the camera as it starts to record? The second you’re rolling do you feel like your soul leaves your body and you forg…

Nothing kills creativity and motivation quite like pressure to crank out content. That’s where a content strategy comes in to save the day. The key here is to create consistent AND quality content, y…

Especially if you’re over a certain age, Instagram can feel like a members-only club of 20 somethings all running around with their giant smoothies and 47 snake plants. Young people love their trends…

TikTok tries, it really does. And it actually has things that other platforms lack. Do I love it like I used to? Nope. But I can admit that are some things it just does *better*. That’s why on this e…

TikTok. You know it, you love it, you spend hours scrolling on it…should you delete it? But then what would get you through the unending workday/parenthood/existential dread? 

Also, don’t I literally…

They’re creative edits that grab people’s attention and keep them watching your video longer.

We’re talking about the best ways to use transitions!

We’re also tal…

Is everybody making videos but you?

With all the content out there, it’s easy to feel that way. Like there’s no room for anything new from you. You should just give up now, take up knitting, and sett…

Think you’re “too boring” to create video content? Or that it's too time-consuming, or that you’ll be horrible at it? None of this is true and I’m telling you why in the latest episode of This is Vir…

If you’re afraid of posting video on Instagram, this one's for you. I dreaded making video content for social media when I started.

I was lost and intimidated. I posted random stuff on Instagram and …

How do you get views on Instagram?

Maybe you’re just starting out on Instagram. Or maybe you’ve noticed your views have taken a dip post-holidays (this is very common, don’t panic). How do you fix it…

Are you posting random videos? Posting videos like everyone else hoping you'll get good results too? The people crushing their business goals online..aren't posting just Reels. And they certainly are…

Looking and feeling confident on camera can be accomplished quickly when you know what you need to do and how you need to think. When you understand something you are already less afraid of it. Knowl…

Does video scare you? Do you overthink it? Run out of ideas? Worry that you'll look dumb and people will talk about you? I was that person too! I came up with a step by step plan to help me overcome …

You brand isn't just about who you are. It's also about who you are not. Today we're walking through how to identify what make you different and how to express is with your video marketing.

You want …

We are diving into what gets people noticed and remembered on social media. This type of content and branding means less time creating content and more people coming to see your content. 

If you're r…

Instagram Reels are hot right now, but only using Reels is not a good video marketing strategy. We are breaking down what types of videos you need to be posting to grow your business. We will also ta…