The Upswing
Hosted by Jeff Sherman, The Upswing is everything business. Jeff is a prominent figure in the business world, and is formerly the CEO and founder of OnMilwaukee, creator of the podcast series “The Hopcast,” and currently is the CMO of Okanjo. Jeff brings his expertise to The Upswing to discuss the ever-changing world of business and commerce in Milwaukee and across the state of Wisconsin.
- Update frequency
- every day
- Average duration
- 15 minutes
- Episodes
- 611
- Years Active
- 2024 - 2025
2 UP: Choiceful Customers
TWO UP: Choiceful is the Word
1. Costco’s demand on the grocery front is choiceful due to inflation and many people were shifting to Dollar General.
2. John Dye, owner of bars like The Estate and A…
00:02:16 |
Fri 14 Mar 2025
Presidential Brand Endorsements & Pharmacy Wars - Full Show
WTMJ host Jeff Sherman and Koss Stereophones’ Martin Moore discussed Amazon bringing The Apprentice to Prime Video.
10:15 – TWO UP:
-Later today would be the Greater Milwaukee Urban League lunch t…
00:31:29 |
Thu 13 Mar 2025
2 UP: Look Who's Coming to the Airport
TWO UP:
-Later today would be the Greater Milwaukee Urban League lunch today
-Central Standard Craft Distillery was opening a new location at Mitchell International Airport near Gate C21
00:02:04 |
Thu 13 Mar 2025
Kohl's Cash and Brand Suicide - Full Show
WTMJ host Jeff Sherman talks Dodge County, Milwaukee’s upcoming new entertainment venue.
TWO UP:
-Is it brand suicide time for Southwest Airlines? Their recent change in bag policy poses the questi…
00:30:53 |
Wed 12 Mar 2025
Ueck's Usingers Ads Future with Rich Kirchen
Jeff Sherman was joined in-studio by Milwaukee Business Journal senior reporter Rich Kirchen for updates on the effect tariffs were having on local Wisconsin businesses.
-Jeff and Rich talked more …
00:14:57 |
Wed 12 Mar 2025
Musk v Cuban: The Cost Behind the Cost
Musk v Cuban
Mark Cuban reminded people about the cost beyond the cost
Elon Musk’s DOGE was cancelling several government credit cards
00:02:34 |
Wed 12 Mar 2025
2 UP: Airline Wars
TWO UP:
1. Is it brand suicide time for Southwest Airlines? Their recent change in bag policy poses the question: What differentiates airlines? Jeff poses solutions
2. Lamborghini is getting into t…
00:02:50 |
Wed 12 Mar 2025
Changes in Tariffs and Healthcare - Full Show
WTMJ host Jeff Sherman previewed today’s topics and went over the recent stock drops and gave his opinion on the matter.
TWO UP:
-Wisconsin Governor Tony Evers approved funding for renovating the M…
00:30:25 |
Tue 11 Mar 2025
Meet Ascension Milwaukee's New President Andre Storey
Jeff Sherman was joined on the phone by the president of Ascension Columbia St. Mary’s Hospital’s Milwaukee Campus Andre Storey. Jeff asked him about his journey to Milwaukee, solving staffing issues…
00:09:30 |
Tue 11 Mar 2025
2 UP: Private and Public Redevelopments
TWO UP:
1.Wisconsin Governor Tony Evers approved funding for renovating the Milwaukee County courthouse complex as well as other projects.
2. The former Walmart near State Fair Park was being plann…
00:03:46 |
Tue 11 Mar 2025
Higher Education and Even Higher Tariffs - Full Show
TWO UP
-Meta is opening its’ AI tools for businesses including chatbots to use but no prices have been revealed
-Rocket Mortgage was set to acquire Redfin
MONDAY MARKET PREVIEW: WTMJ host Jeff She…
00:32:42 |
Mon 10 Mar 2025
Meet Marquette's new President Dr. Kimo Ah Yun
Jeff Sherman was joined in-studio by Dr. Kimo Ah Yun, President of Marquette University. Jeff asked Dr. Kimo about his background.
Jeff asked Dr. Kimo about how he got involved at Marquette and mor…
00:14:24 |
Mon 10 Mar 2025
Monday Market Preview - Who Benefits from Tariffs
MONDAY MARKET PREVIEW: WTMJ host Jeff Sherman was joined in-studio by Annex Wealth Management CEO Dave Spano, and they began by discussing the end game of tariffs.
The tariff talk continued as Jeff…
00:11:05 |
Mon 10 Mar 2025
Wishes and Fish Fries - Full Show
WTMJ host Jeff Sherman began the show with some Fish Fry Friday recommendations with it being the first Friday of Lent
TWO UP:
1. Elon Musk’s cuts might hit Wisconsin from Milwaukee to La Crosse du…
00:31:33 |
Fri 07 Mar 2025
Granting Wishes Across Wisconsin with Wendy Cozzens
Jeff Sherman was joined in-studio by Wake-A-Wish Wisconsin’s new CEO Wendy Cozzens. Wendy told Jeff a story about a kid’s wish for his parents to have the wedding they never got, gave her background …
00:17:27 |
Fri 07 Mar 2025
2 Up: A Good Time to Buy a House?
TWO UP:
1. Elon Musk’s cuts might hit Wisconsin from Milwaukee to La Crosse due to federal real estate contracts getting cut.
2. According to Freddie Mac, mortgage lending has gone down
00:02:55 |
Fri 07 Mar 2025
Bringing Back Tarzhay Magic - Full Show
INTRO WTMJ host Jeff Sherman asked Koss Stereophones Martin Moore why he had been so disheveled on social media.
TWO UP
1. Apple rolled in their new MacBook Air
2. ADP reported jobs numbers were d…
00:31:52 |
Thu 06 Mar 2025
Food & Froth at the Milwaukee Public Museum
Jeff and Martin were lastly joined on the phone by Milwaukee Public Museum Director of Communications Madeline Anderson to talk about this weekend’s Food and Froth event.
00:03:51 |
Thu 06 Mar 2025
2 UP: Jobs Numbers Still Down
TWO UP
1. Apple rolled in their new MacBook Air
2. ADP reported jobs numbers were down
00:01:51 |
Thu 06 Mar 2025
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