The Transaction
Welcome to The Transaction. The #1 Go-To-Market podcast on the planet.
Hosts Craig Rosenberg and Matt Amundson, two legendary go-to-market leaders in their own right, talk weekly with the best sales, marketing, operations, and product leaders in the B2B SaaS world to understand what's working in the new playbook of the post-ZIRP market.
But Craig, Matt, and their guests don't just talk theoretically, they share the stories and actionable tips, tactics, and strategies behind what's driving revenue growth that you can take and implement in your own go-to-market roles.
Whether you're a Chief Revenue Officer leading a B2B SaaS sales and marketing organization, a marketing leader trying to drive bigger outcomes with your demand gen team, or a new sales rep, you'll learn and laugh every episode.
From ABM to PLG, from MEDDIC to MEDDPICC, the world of business is constantly evolving. We’ll cover the who, what, where, when, why and most importantly how you get… The Transaction.
About Your Hosts
Craig Rosenberg is the Chief Platform Officer at Scale Venture Partners. He is a seasoned expert in B2B revenue growth, helping SaaS companies transition from founder-led growth to becoming high-growth Go-To-Market machines. Previously, Craig was a Distinguished VP Analyst at Gartner and co-founder of TOPO Inc., a research and advisory firm acquired by Gartner in 2020. Craig thinks Die Hard is a Christmas movie.
Matt Amundson is the Chief Marketing Officer of DuploCloud. He is also an advisor for companies such as Sendoso and Salesloft. Prior to DuploCloud, Matt spent time as an Executive In Residence with Scale Venture Partners and led marketing departments at Census, Very Good Security, and Everstring, to name a few. Matt thinks Die Hard 2 is better than Die Hard.
The Transaction is produced by Sam Guertin.
- Update frequency
- every 7 days
- Average duration
- 50 minutes
- Episodes
- 68
- Years Active
- 2024 - 2025
Overcoming Epilepsy & How to Hire with Michael King - Ep. 46
Michael King is one of the leading marketing executive recruiters working today and is also the author of a new book, Be There When I Return, a memoir of epilepsy, love, and success. Michael joins co…
Fixing Your Awful Onboarding & Problematic Pipeline Progression with Katherine Andruha, VP of Business Development at Fivetran - Ep 45
Employee churn is a serious problem that is seldom discussed, especially given how much of a detrimental impact it has on even the best companies.
To help illuminate this problem and how to fix it at…
The Commercial Efficiency Crisis in B2B SaaS Sales with Nick Toman - Ep. 44
There are more people than ever involved in deals on both the vendor side and customer side, and it’s having a massively negative impact on B2B growth.
Nick Toman is the Chief Product and Transformati…
Identifying & Developing a Champion Buyer with Krysten Conner - Ep. 43
There’s a lot of confusion about how to find the champion of your product within a buying group.
To help sort things out for B2B sellers, we invited Krysten Conner on the show! Krysten is an extraordi…
Positioning is a Key Pillar of SaaS Growth with Bob Wright - Ep. 42
Without a real point of view, your company, your product, and all of your amazing features will drift into irrelevance amidst the soothing currents of the sea of sameness we see in the state of SaaS.…
Selling like a Real Human Being with Scott Barker - Ep. 41
Selling B2B has always been hard. The crazy buying frenzy of the ZIRP era was the exception, not the rule, so if you’re expecting the current buying climate to change any time soon, you need to readj…
Reframing B2B Sales to Drive Buyer Confidence with Brent Adamson - Ep. 40
When your buyer isn’t confident in the decision they’re making, they will choose not to decide. Meaning, that you’re not going to close that deal, which is a serious problem in B2B.
To help solve that…
Leading in Your Own Voice with Dia Bondi - Ep. 39
When you can tell your story in a compelling, confident way, you can change the lens through which everyone views you, your accomplishments, and your potential.
Dia Bondi, a TEDx speaker, author of As…
Unlocking the Cheat Code for Go To Market with Justin Gray - Ep. 38
Justin Gray, author of the brand new The Go-to-Market Cheat Code and Co-Founder of In Revenue Capital joins Hosts Matt Amundson and Craig Rosenberg to share how to build more effective and efficient …
Helping Every Startup Founder Tell Their Story with Scott Albro - The Transaction - Ep. 37
Every Founder has a story to tell and by telling that story in a compelling way, they can give their company an outsized advantage and the leg up they need in order to grow.
The founder of multiple co…
THE Blueprint for B2B Go-To-Market with Adam B. Needles - The Transaction - Ep. 36
What is your GTM strategy built on? The cool new motion that's popular this minute? Tons of research on users? Well, it should be built from a blueprint and this guest just so happens to know how to …
Your Buyers Are People Too with Mini Peiris, CMO of Nintex - The Transaction - Ep. 35
If people are the ones buying software, then it’s probably important that your brand appeals to those people.
Fresh off a successful Dreamforce, Mini Peiris, the Chief Market Officer of Nintex, joins …
Narrow Down Your Damn ICP with David Politis - The Transaction - Ep. 34
What would you say if your CEO told you they wanted to speak with 100 customers in 100 days? That’s exactly what our guest, David Politis, did and he still thinks it’s one of the best things he’s don…
Insane Startup Marketing Stunts & Loving Your Customers with Kyle Porter, Founder of Salesloft - Ep 33
How do you steal the spotlight from Marc Benioff at Dreamforce? By hiring a Benioff impersonator. Yes, Kyle Porter and the Salesloft team ACTUALLY did that. But they didn’t stop there…
Joining co-host…
Defining Metrics & Aligning Goals Between Sales & Marketing with Tricia Gellman, CMO of Box - Ep 32
What does a sales opportunity mean to you? Would the rest of your company give the same answer? Probably not. But not to fear, GTM leader, because Tricia Gellman, the Chief Marketing Officer of Box j…
AI Idea Starters, B2B Influencers, & Organic LinkedIn Tactics with Dave Gerhardt - Ep 31
Wow, Season Two is kicking off strong with this incredible episode with Dave Gerhardt, an astonishing marketer and the Founder & CEO of Exit Five. Dave joins Craig Rosenberg and Matt Amundson to shar…
Align and Conquer with Carlos Hidalgo - The Transaction - Ep # 30
Today Matt and Craig open the floodgates to actionable marketing insights with seasoned guest, Carlos Hidalgo Co-Founder and CEO of Digital Exhaust. The episode focuses on the landscape of marketing,…
Building Trust and Reputation in Today's Market with Jon Miller - The Transaction - Ep # 029
In this episode, Matt and Craig welcome Jon Miller, Co-Founder of both Marketo and Engagio, who discusses the evolution of B2B marketing and sales strategies. They critique traditional methodologies …
Advisor Avengers: Assembling Your Network with Carilu Dietrich - The Transaction - Ep # 28
In this episode, Matt and Craig explore the role of advisors in driving B2B business growth with Carilu Dietrich, an ex-CMO and current hypergrowth advisor to CEOs and CMOs. Carilu shares her insight…
Triple T POV with Dan Gottlieb- The Transaction - Ep # 27
In this episode, Craig and Matt host Dan Gottlieb, Vice President Analyst at Gartner. They discuss sales strategies, highlighting the need for modern sales organizations to rethink their talent strat…