The Pubcast with Jon Loomer
Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...
- Update frequency
- every 4 days
- Average duration
- 17 minutes
- Episodes
- 639
- Years Active
- 2013 - 2025
A Second Test: Are Brands Organically Reaching the Facebook News Feed?
This is the audio version of the blog post found at https://www.jonloomer.com/facebook-reach-experiment/
PUBCAST: Keeping it Real, The New Facebook Ad Campaigns, and Facebook Page Tagging
This episode was broken down into the following sections:
- Balancing Work and Home: It's okay
- The New Facebook Ad Campaign
- Facebook Page Tagging
Following are links th…
New Facebook Advertising Campaign Structure: The Addition of Ad Sets
This is the audio version of the blog post found at https://www.jonloomer.com/facebook-campaign-structure/
Facebook Did Something and Marketers Will Screw it Up
This is the audio version of a blog post found at https://www.jonloomer.com/facebook-marketers-screw-it-up/
PUBCAST: Geek Out With Andrew Foxwell on Facebook Ads
This episode was broken down into the following sections:
- WhatsApp Acquisition
- The Value of Facebook Ads
- The Power of Website Custom Audiences
- Using Facebook Ad Reports
[Tweet "Geek Out! Beer, An…
PUBCAST: Making the Shift with Facebook Ads
Facebook Fraud Response: Are Facebook Ads a Waste of Money?
The Death of Facebook Interest Targeting: Shifting Budget Priorities
This is the audio version of a blog post written on JonLoomer.com. Read that post at https://www.jonloomer.com/facebook-ads-interest-targeting/
PUBCAST: Blogging Tips to Success & Facebook's Call to Action Buttons
FACEBOOK CALL TO ACTION BUTTONS
- What they are
- Why it’s a big deal
- Creating for ads
- Creating for organic posts
- How to use
BLOGGING TIPS TO SUCCESS
- Reflection…
- TIPS
WCA Lookalike: Target Facebook Users Similar to Website Visitors
This is the audio version of a blog post written on JonLoomer.com. Read that post at https://www.jonloomer.com/facebook-wca-lookalike-audiences/
Facebook Fraud Response: Are Facebook Ads a Waste of Money?
This is a bit of an experiment. The written version of this blog post is found here: https://www.jonloomer.com/facebook-fraud-response/
Do you like having an audio version? Let me know!
PUBCAST: Experimenting with Facebook Website Custom Audiences (And a Celebratory Beer)
SME Top 10
- Grateful. Thanks to SME, the judges and YOU!
- Congrats to the others on the list as well as those who didn’t make it. Use it as motivation!
- 300k page views in January
- Diversifying i…
PUBCAST: Website User Custom Audience - HUGE News!
Topics:
- Website User Custom Audience (HUGE!)
- Why you shouldn’t build a business entirely through Facebook
- You’re more than a marketer
- Continuing to build my business
- Sign up for my weekly mini-web…
PUBCAST: Time Management, Networking Tips, and Successful Business Strategies with NYT Best Selling Author Chris Brogan
Chris Brogan:
Owner Magazine (Publisher)
Human Business Works (CEO/President)
Keynote Speaker
Consultant to big brands like Disney, Microsoft, Coke, Pepsi, Google
New York Times bestselling author of…
PUBCAST: Is Facebook Organic Reach Under Reported? Also: Why Bad FB Marketing Ruins Ad Targeting + 6 Ad Changes
Is Facebook Organic Reach under reported?
- My reported bug: https://developers.facebook.com/x/bugs/1432813043619820/
- Clarification from Facebook about Total/Organic/Paid Reach on help center: https:/…
PUBCAST: 14 Goals You Should Implement in 2014
COACHING
LAS VEGAS NMX
REFLECTING ON 2+ YEARS
GOALS FOR 2014
1. Share More Frequently
2. Establish a Facebook Sales Funnel
3. Target email subscribers with link share…
PUBCAST: Closing Out The Year in Style
My last episode of 2013! Pull up a barstool...
- New Infographic
- Final Word on Reach
- EdgeRank Checker post
- 12.6% reach in September
- Now 7.7%
- About 3/4 of brands …
PUBCAST: Overcoming a Drop in Facebook Reach and How to Build an Audience the Right Way with Chad Whittman
Pull up a barstool! Here’s this week’s show notes:
REACH
- Story in AdAge
- Unreasonable Expectations
REACHING WITHOUT ENGAGEMENT
- Companies treat social media like…
PUBCAST: How I turned $230 into $1000+ using a FB Offer, FB Link Algorithm Changes, & why I did a 180 with Auto-Play Video
Pull up a barstool! Here are this week’s show notes:
· Speaking at the Inside Social Marketing conference in NY 12/4/13
o Social Media Metrics: What Does it all Mean?
§ Measuring ROI
…
PUBCAST: Advanced Facebook Advertising with Andrew Foxwell
Pull up a bar stool! Here's this week's show notes:
- Sidebar vs. News Feed vs. Mobile: Click here for the blog post
- Most advertising goes into mobile focus
- FBX
- Why Andrew doesn't recommend e…
PUBCAST: Being in Business for 2 Years: A Retrospective & Why Advertising on Facebook is Worth It
Pop a bottle! Here's this week's show notes:
2 Year Retrospective
* Beginning to Now
* First post: Why I started my Facebook Page.
* Virtually no engagement the first month.
* First year-plus,…