The Pubcast with Jon Loomer

The iOS 14 changes related to Facebook ads are finally being enforced. What do you need to know? We cover it in this episode.

Read my blog post on this here:

https://www.jonloomer.com/ios-14-changes-…

You may want to get access to or share access for a custom conversion. This is likely to become a bigger issue related to iOS 14 and Aggregated Event Measurement. How custom conversions are shared wi…

Your clients may not understand what's happening with iOS 14 or the direction of the advertising industry. They may expect better results than they received last year. It's your job to prepare them.

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The. changes to Facebook ads from iOS 14 will only be the beginning. We're heading down a path of less tracking, less relevant, and less personalized ads. Forget the impact on advertisers and Faceboo…

A LOT of Facebook advertisers are freaking out right now about iOS 14. Don't be one of them. Remain calm. We'll get through this together...

If you'd like to learn more about how to prepare for iOS 1…

Facebook's made several changes to advertising lately related to iOS 14. The changes most likely to impact businesses is the 8-event limit and domain verification. Jon walks through how this impacts …

These four things have become a new part of Jon's EVERYDAY routine. But, don't get lost in what these four things are. Think more about what categories they fall into.

1. Coffee (CREATE/HOBBY)
2. Meditati…

If you are a Facebook advertiser who sells products on a third-party website, you may be panicking right now. Jon walks you through why and what to do in the meantime.

If you'd like to learn more abo…

In this episode, Jon talks about an error you may be seeing in Ads Manager and how it's related to iOS 14. He then walks through the 8-event limit, how to set it up, and what you need to know.

If you…

In this episode, Jon breaks down how Facebook ad targeting could be impacted due to the iOS 14 updates.

If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest training …

In this episode, Jon breaks down how Facebook is adjusting Facebook ads attribution in response to iOS 14 and how it will impact your results.

If you'd like to learn more about how to prepare for iOS…

In this episode, Jon attempts to break down the impact of the iOS 14 update on Facebook advertising into the simplest terms.

If you'd like to learn more about how to prepare for iOS 14, sign up for J…

Now that you understand the 20 factors and how they impact your advertising results, what can you do about them? How should you approach them?

To get access to the free Facebook Advertising Fixes vid…

There are some factors, like industry, that you have minimal control over as an advertiser, but make a major impact on results. It's important that you consider these things when measuring your perfo…

Unlike Google advertising, Facebook provides few opportunities for targeting people with purchase intent. Your ads appear in their feed, in most cases, when they aren't thinking about buying. This ca…

Sample size matters when it comes to analyzing and acting on results.

To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf.

If you have a strong email list, you have a built-in advantage for targeting Facebook ads. If you don't, it's a weakness -- and something you should correct.

To get access to the free Facebook Advert…

Are people clicking on your ads but not doing anything once they get to your website? It could be due to poor website design or performance.

To get access to the free Facebook Advertising Fixes video…

Having the Facebook pixel on your website isn't enough. You need to have the proper events as well. This is critical to tracking, optimization, and targeting.

To get access to the free Facebook Adver…