The Power of Digital Policy

Small businesses face a stark reality that they need the same type of infrastructure that large businesses need, just at a smaller scale. From security, privacy, and marketing to accounting and finan…

What do you think of when I say soccer and digital marketing? Is it Nike or Adidas that come immediately to mind? What if I told you that a professional soccer player, who isn’t Ronaldo nor Messi, is…

In a world full of artificial intelligence, machine learning, conversational chatbots, and the latest cool digital capability, it is easy to feel like email marketing is dead. After all, this channel…

Governance, risk management, and compliance are unavoidable words in today’s marketing world. But if you flip that on its head, what you end up with is opportunity to engage and thrive in the fast pa…

With the persistence of the pandemic, users are spending the majority of their time at home and avoiding physical interaction. How do leading enterprises reach customers in this new paradigm? Accordi…

Employees are inundated with emails, phone calls, shoulder taps, and tickets. Customer service is answering a basic customer question and having trouble scaling in order to truly personalize service …

Personalization impacts nearly every industry, with IoT providing new opportunities and a competitive edge. Wearables, healthcare, pharma, nutrition, CPGs, and other verticals are being impacted by a…

For the past five or more years, we have been hearing that IoT will revolutionize digital marketing and how we connect with consumers. The claim by most industry experts has been that the very device…

Last year, ransomware victims collectively paid out more than US$1.3 billion to attackers. The evolving digital security threat landscape signals the need for a more holistic plan, which, for many or…

Digital security, cyber security, or just security. It doesn’t matter what your policy is called, the facts surrounding security remain the same: It’s a day-to-day struggle for businesses because of …

A key component to telling your brand’s story is the ability to understand your customer’s pain points, tell them how and why your product or service will solve the problem, and then present why you …

A lot of companies are focusing on producing content and campaigns that get executed, but they don’t perform. They are neither good at attracting prospects, nor maintaining a relationship with existi…

Whether you are a seven-year-old trying to explain what you were just doing on a video game, to how you communicate in business and in life, we are all storytellers. Some brands tell their stories in…

For years, we've been creating more and more content, treating content as if it is king. And it could be considered as such, given that by conservative estimates, the big four - Google, Amazon, Micro…

Smart cities have long been touted as the solution to managing the explosive growth in cities, making services and infrastructure more accessible and convenient to all. But for smart cities to work, …

Do an internet search for “Anthony Veri” and “smart city” and you will get a diverse set of results that span pages upon pages. That’s because Anthony has been part of the smart city evolution since …

As smart city projects pick up steam across the globe and present new opportunities for technologies capable of modernizing cities, they also present new risks that should be considered. 

Just like organic milk, digital ethics will become a global standard to which more countries, businesses, and individuals will subscribe. We are all at the beginning of this journey, and Pernille Tra…

Digital is quickly evolving and is increasingly shaped by the idea of ethics. If you are not factoring ethics into your digital policies, you are missing out on opportunities and creating risk. I loo…