The Media Odyssey
Each week, two of media’s most influential thinkers, Evan Shapiro & Marion Ranchet, take on the hottest media topics with their hottest takes, helping their audience chart a course through the maelstrom that is today’s Media Odyssey.
Based in the US, Evan Shapiro is the Media Industry’s official Cartographer, known for his well-researched and provocative analysis of the entertainment ecosystem in his must read treatises on Media’s latest trends and trajectories.
Marion Ranchet, French expat based in Amsterdam, has become the industry’s go-to expert in all things streaming, building a following for turning even the most complex problems into easily digestible and actionable insights.
Ranchet and Shapiro are known for their sharp-yet-accessible content on Media consumption, audience trends, and the shifting fundamentals of the business itself. Even during the toughest of topics, they each make talking about Media fun. Together every week, these two will offer entertaining, often humorous, and always educational content on today’s Media Odyssey.
- Update frequency
- every 5 days
- Average duration
- 30 minutes
- Episodes
- 42
- Years Active
- 2024 - 2025
PREDICTING THE UPFRONTS
Is Digital Still A Safe Bet?
From economic uncertainty to the rise of connected TV, Evan Shapiro and Marion Ranchet predict a more cautious, data-driven Upfronts season where flexibility trumps tradi…
TAKING A CLOSER LOOK AT: Comcast & Canal+
In Episode 14 of The Media Odyssey, Marion Ranchet and Evan Shapiro conduct a deep dive on the evolving strategies of Canal+ and Comcast. Canal+ stands out for its global expansion—especially in Asia…
FIXING TV'S UX
In this episode of The Media Odyssey podcast, Evan Shapiro and Marion Ranchet dive into the frustrating user experience of streaming platforms and the growing crisis in content discoverability. With …
SIZING THE CONTENT ECONOMY - Live from MIP London!
In this FIRST EVER live recorded episode of The Media Odyssey at MIP London, Evan and Marion dive into the evolving landscape of the content economy, the impact of streaming giants pivoting towards s…
CHATTING AT SXSW: Steve Bagdasarian | Comscore
On this episode of "Chatting at SXSW", Evan Shapiro sits down with Steve Bagdasarian, Chief Commercial Officer of Comscore. They discuss the shift from traditional broadcast measurement to cross-plat…
CHATTING AT SXSW: Mike Sid | Ateliere
Mike Sid (Senior Business Acceleration Office at Ateliere) joins Evan Shapiro at SXSW 2025! The conversation touches on the evolving media landscape, emphasizing how creators must adapt to multi-pla…
CHATTING AT SXSW: Nicki Sheard | BBC Studios
In this episode of "Chatting at SXSW", Evan Shapiro speaks with Nicki Sheard, CEO of Brands and Licensing at BBC Studios, about how the company monetizes its vast content library globally. Sheard hig…
CHATTING AT SXSW: Lydia Daly | Paramount
In this episode of "Chatting at SXSW", Evan Shapiro speaks with Lydia Daly, EVP, Head of Advertising Research and Insights at Paramount, about how brands navigate the rapidly evolving cultural landsc…
CHATTING AT SXSW: Ruth Berry | ITV Studios
In this episode of "Chatting at SXSW", Evan Shapiro interviews Ruth Berry, President of Global Partnerships & Zoo 55 at ITV Studios, about the network's evolving content strategy. Berry explains how …
SUPER BUNDLING
HOW IS BUNDLING RESHAPING MEDIA TODAY?
In this episode of The Media Odyssey, hosts Evan Shapiro and Marion Ranchet dive deep into the world of subscription bundling with special guest Anil Malhotra, c…
MEASURING TV TODAY
WHAT ARE THE METRICS THAT MATTER NOW?
Evan Shapiro and Marion Ranchet dive into cross-platform measurement, the top priority for ad buyers in 2025 and a growing challenge worldwide. They explore how …
YOUR BRAIN ON ADVERTISING
On this special episode of The Media Odyssey, hosts Evan Shapiro and Marion Ranchet sit down with Tony Marlow, Chief Marketing Officer at LG Ad Solutions, to explore the ongoing transformation of tel…
EARNINGS SEASON
DISNEY, GOOGLE & SPOTIFY, OH MY
Marion Ranchet and Evan Shapiro dissect Disney, Alphabet/YouTube, and Spotify’s 2024 earnings, exploring Disney's struggle for streaming profitability, digital ad trend…
SPORTING LIFE
FLY, EAGLES FLY!
After an electric Super Bowl victory, Marion and Evan return to their mics to explore how streamers like Netflix and Amazon are shifting to mass-market content in a bid to capture adv…
OVERCOMING FEAR OF FINDING OUT WITH CHANNEL 4
BROADCASTERS x YOUTUBE
In this special episode of The Media Odyssey, Evan and Marion welcome their first-ever guest, Matt Risley, Managing Director of 4Studio at Channel 4. Channel 4 has made a bold …
WHY NETFLIX WILL STOP REPORTING SUBS
TMO listeners receive a 100£ discount when they register for MIP London using the promo code: MLONDAUOVIS-C
Click HERE to get your ticket to the show TODAY!
In this episode of The Media Odyssey, Evan …
MERGING AHEAD
Place your bets! FUBO-HULU ante up in the battle of streaming. Will ROKU cash out and sell? Will Apple ROLL THE DICE and hit the table? Who's ALL IN and who's BLUFFING?
Evan Shapiro and Marion Ranche…
PREDICTING 2025 MEDIA (PART 2)
2025 is about In-Game Ads & The Creator Economy. McDonalds, Chick-fil-a and Duolingo are the Creators we never knew we needed.
Tune in for PART 2 of Evan Shapiro and Marion Ranchet's bold predictions …
RECAPPING CES 2025: BONUS EPISODE
Martha & Mergers & Media, Oh My!
From the market maneuvers of Fubo and Disney to Evan's presentation alongside Martha Stewart and much much more. In this BONUS EPISODE, Marion and Evan chat all thing…
PREDICTING 2025 MEDIA (PART 1)
Is YOUTUBE the new GOLD STANDARD of Entertainment? The Hard Bundle Strikes Back? Is JAKE PAUL the new BRAD PITT?
This two-part discussion kicks off with hosts Evan Shapiro and Marion Ranchet's first…