The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram Ads
The Lionhearted CEO Podcast is for unapologetically ambitious women entrepreneurs who want to scale their online businesses without sacrificing connection.
Hosted by Sophie Griffiths, a leading Meta ads expert and business growth strategist, this show delivers practical marketing strategies for impatiently ambitious female entrepreneurs.
Perfect for coaches, course creators, and service-based business owners, especially those balancing motherhood with their entrepreneurial journey. Each week features two essential episodes:
• Tuesdays: In-depth strategies for business scaling and Meta ad optimization
• Thursdays: Quick, actionable 10-15 minute tips for immediate implementation
Key topics include:
• Facebook & Instagram ads mastery for online businesses
• Lead magnet creation and funnel optimization
• Content strategies for attracting ideal clients
• Balancing business growth with family life
• Scaling strategies for women-led online businesses
Sophie's expert guidance helps you create effective ad campaigns, craft compelling messaging, and develop client-attracting content strategies. Learn to leverage Meta ads while maintaining authentic connections with your audience.
The Lionhearted CEO Podcast goes beyond marketing, embracing the mindset of a true CEO. Gain insights on:
• Pivoting your business
• Building a Team
• Building a Business based on your personal brand
• Work-life balance for entrepreneurs with children
• Implementing efficient business systems
• Client management and boundaries
Join Sophie and guest experts twice weekly for actionable advice to attract more dream clients and scale your online business confidently. Ideal for women entrepreneurs ready to elevate their business with Meta ads and authentic marketing strategies.
Subscribe now to join a community of ambitious women redefining success. The Lionhearted CEO Podcast – where Meta ad mastery meets authentic business growth for women entrepreneurs.
Come follow me over on Instagram: www.instagram.com/sophiegriffithsco
Find out more on my website: www.sophiegriffiths.co
Start listening and subscribe now!
- Update frequency
- every 5 days
- Average duration
- 26 minutes
- Episodes
- 87
- Years Active
- 2022 - 2024
Making 'realistic and sustainable business' sexy with Ceri Gillet
What’s this episode about?
This episode is a really honest chat between Ceri and Sophie about making money, feeling successful and how motherhood and our identity is wrapped up in it all. We talk abou…
MONEY: Practical, simple finance tips for small business owners with Anastasia Webber from Hummingbird Finance
What’s this episode about?
Managing my finances as a small business was a big adjustment for me both practically (saving for my tax!) and mentally (you mean the price I charge isn’t the money I actual…
SHOPIFY: How to create high converting Shopify product pages with Elle Williamson from The Ecommerce Assistant
What’s this episode about?
If a potential customer landed directly on a product page on your website without going through the home page or collection page - would they understand your whole brand as…
PINTEREST: How to use Pinterest to boost website traffic and sales with Faye Strange from Strange Social
If you are fed up with the Instagram algorithm or are looking for new ways to bring new customers into your world, this episode about Pinterest is for you! Sophie chats to Faye Strange, Pinterest exp…
BEHIND THE SCENES: the big Pivot, light bulb moments and why I've taken a 6 month break from the podcast.
What’s this episode about?
It’s been 6 months since the end of season 1 of the podcast and in that time there have been some big changes in my business. I wanted to kick of season 2 with a glimpse beh…
WEBSITE: 7 ways to increase your website conversion rate (and why it's important!) with Angela Bamford
What’s this episode about?
In this episode, I talk to Angela about 7 key ways to increase your conversion rate on your website. Website optimisation is often one of the biggest ‘holes’ in clients funn…
ADS - 3 easy ways to use Facebook Ads over summer (so you don't have to start from scratch in September) - Descript
In this episode, I talk about the 3 ways you can use Facebook Ads over the summer to keep your audience warm and give yourself the best chance of having a strong September.
In this episode I cover:
1…
COACHING - Creating a successful business without sacrificing your mental health with guest Lucy Harvey (Lucy Harvey Coaching)
When I read this Instagram post on Lucy's grid, it reminded me so much of how I felt about my business last year, I knew I had to have her on the podcast. It said:
“I had a business that was making m…
Get Set for Summer: 3 things you need to know about September
The third and final episode of the Get Set for Summer series! In this episode I share both my own and my clients experience of September, and how it can be a key indicator for the rest of the year.
I…
Get Set for Summer: Automate August
Automating elements of your business so you only have to do them once is a GAME CHANGER! And it won't just help you in August either, once they are set up, they just keep on running.
But with less th…
Get Set for Summer - Successful Septembers are made in July
This is the first in a 3 part series to help parent and baby brands use June & July to get prepared, including automating key processes to keep the business working (even when you're not), decide you…
EMAIL: 3 Money Making Sequences every Business Should Have with guest Eman Ismail (Ink House)
What’s this episode about?
With a never ending to-do list, email marketing can be one of those things you don’t quite get around to doing. Or maybe you do it for a few weeks and then life gets in the …
MARKETING - 3 core problems stopping you get consistent sales
Here’s what I’ve noticed about growing a business:
You can know everything you need to be doing to effectively market your services but doing it is really hard.
No amount of content consumption changes…
VIDEO - How do I make easy Reels for Instagram? with guest Danielle Bayes (Videos Undifficulted)
What’s this episode about?
Instagram evolving into a platform that prioritises video has been a tough pill to swallow for those of us who love taking beautiful photos or want to convey our message in …
MARKETING - Simple 3 step marketing plan (without the to-do list of doom)
Spoiler alert: I love creating a plan (with multi coloured pens and a new notebook ideally!) but I almost never stick to it! Since running my own business it’s been a bit of an issue. Well, until I r…
TIKTOK - Do I really need to be on TikTok? with guest Penny Walker (BarBrusa Social)
Whenever I talk to people about TikTok it feels like TikTok is just one step too far in marketing their business. There are so many changes to Instagram ALL the time, it’s hard enough keeping up with…
GROWTH - Is your funnel more like a sieve? How to get more sales without more people.
If you feel like you are doing all the things to market your business but you still aren’t getting the sales, this episode is for you! I take you through where your business might be ‘leaking’ custom…
INFLUENCERS - How to work with influencers (without having a huge budget) with Vicky Sills (Lemonade Social)
If you’ve ever thought working with influencers could be a good idea for your business but you’re intimidated of approaching them, worried it will cost thousands, scared you’ll send products and neve…
ADS: More impact, less effort - amplify your organic content using Facebook Ads
This week we’re looking at 3 ways you can use Facebook Ads to amplify your organic content and get the maximum impact for your business!
PLUS I share details of my group programme for the first time …
EMAIL: How to use email like Instagram with Kelly Cookson (Cheer Up Marketing)
Know that email is the way to go but love the way your audience interacts with you on Instagram?
In this episode we talk to Kelly, an email sales coach, about why email is important but so many busine…