The Hotel Florist

Asking for the sale doesn't have to be intimidating or dull. In this episode, we explore how to approach sales with a playful mindset to help you increase your cash flow. From targeting the right hot…

Welcome to this episode of our podcast! Today, we’re diving into the world of client relationships and communication in the event planning industry. Ever had a situation where a client’s expectations…

In this short but impactful episode, we dive into practical strategies for discovering who your real competition is as a hotel florist. Learn how to use Instagram hashtags and tagged photos to identi…

Welcome to today's episode, where we take you behind the scenes of how The Hotel Florist came to life! In this episode, we explore the journey from feeling stuck in a luxury floral design business to…

In this episode we’re diving into the art of pitching and nurturing client relationships with a focus on hotels. Have you ever felt like your brilliant ideas are falling flat, or that your creative p…

Welcome to today’s episode! If you’ve ever felt intimidated by the idea of selling or worried about coming off as pushy, you’re not alone. We’re diving into how you can shift your mindset and make se…

Hey there, floral friends! Welcome back to another episode of 'The Hotel Florist'—your go-to podcast for all things blooming in the floral industry! 

Today, we’re diving into one of the biggest fears…

In today's episode,  we're diving into what to do when you feel that the hotel just isn't prioritizing flowers. We'll explore how to navigate the tricky gap between what you see online and the realit…

In this episode, we’re diving into the essentials of using Instagram to connect with the right people in the hotel industry. It’s not just about posting pretty pictures—it’s about understanding how t…

In this episode, we’re talking about timing—specifically, when you should aim to connect with the General Manager of a hotel. Understanding how different hotels structure their management schedules i…

In this episode, we’re diving into the power of asking the right questions and how it can transform your journey as a hotel florist. We’ll explore the key question you need to start asking yourself t…

In this episode, we’ll explore how to add value to a hotel without diminishing what they already have in place. I’ll share two key approaches you can use to elevate your pitch, starting with a mindse…

In this episode, we’re diving into a scenario many aspiring hotel florists face—what to do if you don’t get a meeting with the General Manager. We’ll explore some reasons this might happen that have …

In this episode, I’m sharing a game-changing strategy that I wish I’d known sooner—especially when it comes to pricing your services. We’ll talk about why it’s crucial to have a solid list of reasons…

n this episode, we're diving into the intricate world of floral mechanics with a focus on hotel design. We'll explore exercises to spark your creativity and help you craft a signature style that stan…

In this episode, we dive into the art of establishing relationships with hotels before they even open their doors. Discover key strategies to connect with hotel management and sales teams, using tool…

In this episode, we're diving into the question of whether you should approach 4-star hotels before 5-star ones as practice. There's no simple yes or no, but we'll explore what you should really be f…

In this episode, we’re tackling a mindset shift that can transform your approach to challenges: reframing the thought, "Why would it work now if it never has?" We'll dive into how changing the narrat…

In this episode, we're unpacking what it truly means when a hotel tells you they're "going in another direction." I'll discuss why it's crucial to keep your hotel leads warm and how staying persisten…

In this episode, we're diving into the world of luxury retail and how it can become a consistent, annual income stream for your floral business. I'll share why many luxury brands don't operate with c…