The Game Plan: Inside the Business of Sport
The podcast for anyone that’s interested in the business of sport!
Each week we will give you a quick overview of the business behind a major sporting event or trending topic from the world of sport. You can expect to see a few longer-form interviews and discussions thrown into the mix now and again too.
Agree or disagree with anything? Any topics that we should be covering?? Send us your thoughts!
Hosts:
Dylan Pugh - Managing Director @ Sport Industry Group.
Radha Balani - Managing Partner at Think Beyond, the global sports consultancy that drives business through purpose.
Producer: Rory Jones.
Follow us @sportindustry
- Update frequency
- every 7 days
- Average duration
- 18 minutes
- Episodes
- 31
- Years Active
- 2024 - 2025
Rio Ferdinand Interview: Brand deals, YouTube, and life after football
This week, Dylan is joined by Manchester United legend Rio Ferdinand, who offers his own perspective on player endorsement deals, the evolving world of social media and behind the scenes content, and…
What's next for Premiership Rugby?
This week, Dylan and RB are back to discuss the current state of elite men's rugby union in England, and consider how the Premiership is shaping up ahead of the 2024/25 campaign.
Follow us on @sportin…
What to make of the new Champions League format
This week, Dylan is joined by Ear to the Ground's Chief Innovation Officer Owen Laverty to reflect on the Champions League's new format, as well as the sports marketing agency's work with UEFA.
Follow…
NFL: Private investment, the world's first $10bn team, and more
After last night's opener between the Kansas City Chiefs and the Baltimore Ravens, Dylan and RB discuss all things NFL, including private equity ownership, the Dallas Cowboys' $10.1m valuation, and e…
A new era for the WSL
This week, Dylan and RB discuss all things WSL, including the impact of the WPLL, which will take over the governance of the league from the 2024/25 season. As ever, our latest episode will also take…
All you need to know about the Paris 2024 Paralympic Games
In this week's episode, Dylan and RB discuss all things related to the upcoming Paralympics.
Follow us on @sportindustry
Premier League Returns: Transfers, Broadcast Deals & VAR
Ahead of the start of the 2024/25 season of the Premier League, RB & Dylan discuss the upcoming changes to the league this year - from its new TV rights deal and sponsors, to the transfer window and …
Michael Johnson's GST: Changing the game for track athletes
Olympic legend Michael Johnson recently revealed plans for Grand Slam Track, a brand new track league set for launch in May 2025.
For this week's episode, Sport Industry Group caught up with the four-…
The Premier League's PSR: Breaches, appeals, and transfer deals
This week, Dylan and RB discuss the Premier League's Profit & Sustainability Rules (PSR). Tune in to hear about how clubs are faring financially, who has the most creative accountants, and which ones…
Paris 2024: All you need to know about this summer's Olympic Games
In today's episode, Dylan and RB reflect on the commercial outlook for this summer's Paris 2024 Olympic Games, as well as discussing whether athletes should be paid, and how this year's Games can cha…
How The Hundred is diversifying cricket’s audience
Our very first episode - where we tell you all you need to know about the upcoming new season of The Hundred! We will be paying particular attention to the impact it has had commercially for the ECB,…