The Fullout Cheer Podcast with Danielle Johnston is the ultimate resource for cheerleading gym owners, all star cheer coaches, and industry professionals who want to grow their gyms, lead successful teams, and thrive in the competitive cheer industry. Hosted by Danielle Johnston — now in her 14th season as a cheer gym owner, co-owner of Next Generation Gym Owners, and author of the must-read “The Cheer Gym Owners’ Handbook” — this podcast delivers proven strategies and real-world insights from someone who’s built a thriving cheer program from the ground up.
In every episode, Danielle shares cheer gym business tips, marketing strategies for cheerleading gyms, leadership advice for working with teenage athletes, and behind-the-scenes looks at what it really takes to run a profitable, well-respected cheer program. From managing staff and parents to improving athlete retention and preparing winning routines, she covers every aspect of cheer gym ownership and coaching with honesty and expertise.
Whether you’re launching your first cheer program or looking to take your established gym to the next level, the Fullout Cheer Podcast gives you the tools, ideas, and inspiration you need to succeed. Subscribe now and start running your gym with confidence, clarity, and full-out passion.
More athletes, more teams, more revenue—right? Not always. Danielle & Justin walk you through the critical mistakes gym owners make when they chase growth before fixing what’s broken behind the scene…
This week on Fireside Chat, Danielle interviews Craig Hallmark and Heidi Weber from the Open Championship Series to talk all things scoresheet. They explain the why behind the 2025-2026 OCS scoreshee…
The Open’s new age grid has been a hot topic in the all star
cheerleading world, but is age separation alone really what keeps kids
safe? In this episode, we’re diving into the bigger picture—why
coa…
As a coach, it’s easy to let cheer consume your every thought—but at
what cost? In this episode, we dive into the reality of stepping away
mid-season, why it’s not only possible but necessary, and ho…
Coaching Minis (ages 6-8) is a whole different game! In this Fireside
Chat, Danielle shares the best strategies for working with this age
group—helping them grow. If you coach Minis, this episode is …
Danielle shares a month-by-month retention roadmap to help gym owners
keep athletes engaged and returning season after season. Learn how to
use feedback, assessments, and recruitment efforts to impro…
Think your customers never get frustrated with you? Reality check:
they do. The way you feel about other businesses is exactly how some
of your own customers feel about yours. How you handle yourself…
We expect our customers to be patient, understanding, and
professional. But are we holding ourselves to the same standard when
WE are the customer? Your reputation as a business owner isn’t just
buil…
The all-star cheer industry has faced some major challenges over the
years—pandemics, scandals, and lawsuits—but the sport continues to
grow. Why is cheer so resilient compared to other industries? A…
All-star cheer gyms are truly one of a kind in the business world.
Unlike franchises or traditional industries, we have the power to
create and innovate without restrictions—from brand-new programs t…
Part 2: Navigating Business with Your Spouse – The Solutions
In Part 2 of this series, we’re sharing the strategies that have
helped us overcome the challenges of running businesses together. From
se…
Part 1: Navigating Business with Your Spouse – The Challenges
Running multiple businesses with your spouse is rewarding but comes
with its unique set of challenges. In Part 1 of this two-part series,
…
Your website is one of the most powerful tools for growing your cheer
gym—if it’s set up right! In this episode of Fireside Chat, we’re
uncovering the **must-have features** every cheer gym website n…
In this episode of Fireside Chat, we’re sharing three game-changing
commitments we’re making to elevate our all-star cheer gym in 2025.
From creating more engaging social media content to strengtheni…
In this continuation, we dive deeper into the challenges
and rewards of educating cheer parents. We discuss more real-world
scenarios that highlight why parent education is essential for athlete
and …
This episode dives into the importance of educating
All-Star cheer parents to build trust, reduce confusion, and create a
supportive team mindset. We cover common parent misunderstandings,
strategies…