The Forge 🔥 of Unicorns - by Michele Brissoni
Welcome to The Forge 🔥 of Unicorns — the podcast where digital evolution meets elite performance. 🚀
I’m Michele Brissoni (Mike) — Tech Advisor, Fractional CTO, and Board-Level Strategist.
Over the past two decades, I’ve invented models and frameworks that have reshaped how organizations evolve in the software era:
- BOKaRy 📈 — our latest innovation, a Behavioral-OKR governance framework bridging vision, behavior, and delivery to generate exceptional ROI for boards, CEOs, and investors.
- SW Craftsmanship Dojo® 🥋 — born in the elite world of engineering excellence at Ferrari Formula 1 during the glorious Michael Schumacher era, evolved into a behavior-engineered continuous active learning system for elite software craftsmanship.
- Unicorns’ Ecosystem 🦄 — a predictable, holistic model born to fight the de-facto standard of mediocracy in IT, which kills more organizations than anything else. By fusing behavioral science, neuroscience, and organizational psychology, it combats the hidden killers while igniting elite IT performance.
Born from decades of research and experimentation, these models guarantee zero disruption and measurable outcomes. They have already guided thousands of developers, C-level leaders, and Fortune 500 organizations in industries ranging from finance and healthcare to transport and telecom.
Each episode of The Forge of Unicorns delivers:
- 🎙️ Bold conversations with CEOs, investors, and technical leaders.
- 🧭 Actionable strategies to escape failed transformations and achieve real evolution.
- 🤖 AI mastery without the hype — practical frameworks to harness AI for measurable outcomes, not inflated promises.
- 🧠 Behavioral insights rooted in 20+ years of research and practice.
- 💡 Survival toolkits for boards, managers, developers, and agilists facing burnout, disengagement, and stalled revenues.
In today’s volatile digital landscape, transformation alone is not enough. To survive, thrive, and secure the future, organizations need systems engineered for resilience, clarity, and exponential performance. That’s what this podcast is about.
👉 Want more?
Subscribe to The Forge of Unicorns Newsletter 📰 for deep dives, case studies, and more: go.brix.consulting/ForgeOfUnicorns.
Stop merely following the herd of transformations by the book!
Start true evolution of your organization towards elite 🌟🌟🌟🌟🌟
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- Update frequency
- every 6 days
- Average duration
- 25 minutes
- Episodes
- 68
- Years Active
- 2024 - 2025
🎙️ EP69 - What If a Diesel Mechanic Just Outbuilt Your Tech Org?
Listen to Tyler Robertson's inspiring entrepreneur story of building a $100 million business from the ground up. This motivational podcast episode covers everything from how to start a business to in…
🎙️ EP68 - Software Venture Capital Is Broken
The $30B Mistake: Why Startups Fail and Investors Sleepwalk Through It
💥 Massimiliano Sulpizi exposes what’s broken in **venture capital** and offers a cure: **Equity Match**, a platform blending **AI…
🎙️ EP67 - How Do I Evolve My Company Without Losing My People?
Succession isn’t just an HBO drama.
It’s real. It’s messy. And when it happens inside a high-growth SaaS company, it can break everything.
In this raw, unfiltered episode of Forge of Unicorns, we sit d…
🎙️ EP66 - The $1M AI Mercenary Problem
💥 Your tech budget is burning—and hiring hype can kill your culture.
Here’s the brutal truth:
Boards are shelling out $1M+ to AI engineers—none of whom are scientists in the classical sense
Meta’s Super…
🎙️ EP65 - Vibe Coding: Beauty or Beast?
AI was supposed to help us build organizations faster.
Instead, it’s flooding the market with fragile MVPs and founders who lack the knowledge to scale.
Welcome to Episode 65 of Forge of Unicorns, wher…
🎙️E64 - AI, Code, Care... When organizations stop guessing and start assessing.
🤔 Startups pitch AI like magic. But what happens when vibe-coded prototypes crash in production?
👉 Who’s inspecting the code, not just the pitch deck?
In this Forge of Unicorns episode, Dr. Jeremy Krel…
🎙️ EP63 - Is the AI bubble coming? And if so… who do you trust to deal with it?
🤔 Investors are pouring billions into AI. But what if this is dot-com bubble 2.0?
👉 Who will spot the real risks — hidden inside the code, and inside the culture?
In this Forge of Unicorns episode, Mar…
🎙️ EP62 - The Common Secret Behind Mining ⛏️, F1 🏎️ & MotoGP 🏍️ Evolution. Let’s Finally Bring It to Software!
🤔 Why did Mining ⛏️, Formula 1 🏎️, and MotoGP 🏍️ evolve—and Software didn’t?
In this episode of Forge of Unicorns, Nicolás Bañados, Managing Partner at Galgo Capital, helps us uncover the behavioral s…
🎙️ EP61 - The Hidden CEO Hiring Trap: Why Only 1 in 4,000 Make It
Are you prepared for the real risks of CEO succession, or any other CXO hiring? In this episode of Forge of Unicorns, investor and behavioral screening expert Ron Ondechek reveals the hidden traps th…
🎙️ EP60 - AI first is dead! 💀 Klarna, Babylon, Forward… Who’s Next? The Pattern Behind AI Failures
🕯️ The Torch 🔥 AI-First Leaders Dropped: Purpose
---
Klarna. Babylon. Forward.
Three companies. Three massive AI-first bets.
All failed.
Why? They scaled tech. They injected the market hype: #AI
But, they …
🎙️ EP59 - OKR – The Agile Resurrector 🧬
Agile is collapsing under its own market weight.
Drowned in certifications, fake agility coaches, and checkbox processes.
The purpose? Forgotten.
The manifesto? Commercialized.
The results? Burnout, silo…
🎙️ EP58 - You Don’t Even Know What Good Looks Like. That’s Why Your Company is Stuck!
They think they’re doing software right. But they’ve never seen real excellence.
That’s the leadership trap and why companies stall, lose talent, and drift into mediocrity.
In this honest conversation …
🎙️ EP57 - When Excellence Isn’t Optional: How Healthcare Mastery Exposes IT’s Compliance Illusion
Compliance isn’t excellence.
And in today’s IT world, that illusion is costing millions — and lives.
In this powerful episode, Michele Brissoni (Creator of the Unicorns’ Ecosystem and SW Craftsmanship …
🎙️EP 56 - Professionalism Isn’t Optional
Most startups don’t die from bad code. They die from bad leadership.
In this episode of The Forge of Unicorns, I sit down with Bryony Cooper (VC, founder, and human-first investor) to unravel the sile…
🎙️ EP55 - From Mediocracy to Mastery 🧭 Rewiring Leadership
🎧 EP55 – From Mediocracy to Mastery 🧭 Rewiring Leadership
🏷️ How to escape organization mediocracy!
Most teams aren’t broken — their leadership is underpowered.
In this pivotal episode, Calm Capital’s M…
🎙️ EP54 - Mediocrity is a leadership choice!
When we say “mediocrity is a leadership choice,” we’re not just being dramatic. In this first face-off between researcher and investor, Mike challenges the venture capital mindset—and VC Oussama Glil…
🎙️ EP53 - VibeCoding Won’t Build Unicorns 🦄 … they are engineered 👷🏻♂️
In this mind-blowing episode, I sit down with Andy Will, founder of Willpower Venture Capital, to reveal a bold new approach: behavioral engineering as the ultimate VC advantage.
Forget spreadsheets a…
🎙️ EP 52 - The Quantum Invasion Is Here: Why Your Software Won’t Survive What’s Coming
🚀 The Quantum Shift Has Officially Begun… 🚀
This week on Forge of Unicorns, we sit down with Matthew Cimaglia, Tech Innovator | Multi-Time Founder | Managing Partner at Quantum Coast Capital, leading …
🎙️ EP 51 – Sam Palazzolo Confirms Our Research
💡 Most companies waste millions on digital transformation—and fail. What if, instead, you could engineer IT into a high-value asset that fuels exponential growth?
93% of digital transformations fail. …
EP 50 - 97.5% of IT Investments Are DOOMED 📉
🎙️ Episode 50: The Unicorns’ Ecosystem—Flipping the Script on IT Investments 🚀
📰 Original blog post: https://www.linkedin.com/pulse/ep-50-975-investments-doomed-heres-how-top-flipping-brissoni-np79f/
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