The Flower Files: The Wildly Native Podcast

What if the flowers from your wedding day, memorial service, or special celebration could last forever? Andrea Cole, founder of Designs by Andrea, brings this possibility to life through her remarkab…

Ever felt that gut-wrenching disappointment when a potential client ghosts you after what seemed like the perfect consultation? You're not alone. In this refreshingly honest episode, we dive deep int…

Customer reviews aren't just nice-to-have compliments—they're powerful marketing tools that build trust and credibility for your business. In this revealing episode, we dive deep into why reviews mat…

Ever wonder how those stunning orchids end up in your local grocery store? This eye-opening conversation with Toine Overgaag, president of Westerlay Orchids, reveals the fascinating journey from Dutc…

Ever caught yourself apologizing to a withering houseplant? You're not alone. The myth of the "black thumb" has discouraged countless would-be plant parents from bringing green life into their homes.…

The muddy, exhausting, and deeply rewarding reality of flower farming doesn't match the idyllic images you see on social media. When you picture flower farmers, you probably imagine whimsical figures…

Ever wondered what it's really like to run your own business? Behind the Instagram-worthy moments and "follow your passion" platitudes lies a complex reality that entrepreneurs rarely discuss openly.

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Ever poured your heart into a new product only to hear crickets when you finally announce it? You're not alone. The difference between underwhelming launches and sold-out success isn't just about hav…

Dive into the vibrant intersection where culinary arts meet floral design as we explore the transformative world of edible flowers. No longer relegated to mere garnishes, these botanical wonders are …

Dive into the enchanting world where beauty meets flavor as we explore the art and science of culinary florals. From those delicate viola-topped wedding cakes to peppery nasturtiums bringing life to …

The life of a flower delivery person is filled with unexpected adventures that rarely make it to social media. In this candid and entertaining episode, host Liza Goetz along with team members Kenley …

The devil truly is in the details when it comes to wedding flowers, but those meticulous touches create the magic that transforms a beautiful day into an unforgettable experience. At Wildly Native Fl…

Ever found yourself dragging a garden hose at sunset, wondering if there's a smarter way to keep your flowers hydrated? You're not alone. Irrigation might be the least glamorous part of flower growin…

As the mercury rises, even the most dedicated gardeners find their flower beds waving white flags of surrender. But summer heat doesn't have to spell disaster for your garden! Through practical wisdo…

The humble peony might just be the most anticipated bloom in the flower world—a perennial powerhouse that has customers planning weddings around its fleeting season and flower farmers scrambling to e…

The never-ending battle against weeds is something every gardener faces, but few tackle it with the strategic approach needed to truly gain the upper hand. As flower farmers managing five acres of bl…

Stepping off the farm and into the wild, this episode explores the beautiful art of ethical wildflower foraging. Many assume our name "Wildly Native Flower Farm" means we simply gather wild blooms, b…

Beneath the romantic facade of the floral industry lies an uncomfortable reality that few are willing to address. This eye-opening episode tackles the dirty secrets hiding behind those perfect blooms…

A critical moment between a flower's first bloom and its peak determines how long it will last in a vase. Miss this window, and you'll lose days of enjoyment from your carefully grown blooms.

Flower f…

Battling aphids on delicate ranunculus, chasing Japanese beetles off prized dahlias, and racing against an incoming thunderstorm to stake sunflowers—these are just glimpses into the not-so-glamorous …