The Expert's Journey: Helping Speakers & Authors Succeed!
The Expert's Journey is the essential podcast for speakers, authors, and experts who want to use their book and online marketing to book more speaking gigs, grow their brand, and build a profitable business.
Hosted by Mr. Web Marketing, Brad Hauck, and Publisher, Dixie Carlton, this podcast delivers actionable strategies to help you turn your book into a powerful marketing tool, attract high-paying speaking engagements, and monetise your expertise beyond the stage. Learn how to position yourself as the go-to speaker in your industry by leveraging your knowledge
Each episode explores how to turn your expertise into a lead generating asset, create a strong personal brand, and write books, other products, coaching programs, and membership sites that extend your influence. You’ll also discover content and AI driven strategies to streamline content creation, marketing, and audience growth, so you can focus on delivering impact from the stage.
If you're ready to turn your book into a business, get booked more often, and scale your income beyond speaking fees, subscribe to The Expert’s Journey and start growing your brand today!
- Update frequency
- every 7 days
- Average duration
- 23 minutes
- Episodes
- 35
- Years Active
- 2024 - 2025
Top Tips for Marketing a Self-Published Book
In this episode, Dixie and Brad are examining the best practices for marketing your self-published book. From leveraging social media and email lists to using platforms like Amazon…
Unlock the Power of Collaborative Book Writing!
In this episode, Brad and Dixie delve into the advantages of co-authoring a book with another expert. From sharing the workload to boosting credibility, discover how partnerships c…
Running Your Own Profitable Workshops
In this episode, Dixie and Brad dive into the essentials of hosting successful workshops. They cover topics including the importance of workshops, effective pricing strategies, and…
Leveraging Published Books to Land Speaking Jobs
Did you know that your published book can be the key to landing more speaking gigs—and that those gigs can help you sell even more books? In today’s episode, we’re diving into Leve…
Rank Up Your SEO to the Next Level
Did you know that websites on the first page of search results get a staggering 90% of the traffic? That’s right—if you’re not ranking at the top, you’re leaving potential customer…
AI for Content Creation, Repurposing and Management
In today’s episode, we’re exploring how AI is transforming content creation, repurposing, and management. From powerful tools and real-world use cases to time-saving shortcuts and …
Using Social Media to Promote your Products & Services
Today, we’re exploring a critical topic for entrepreneurs and experts—how to use social media and other platforms to promote your products and services effectively. Whether you're …
Practical tips for Structuring a Best Selling Business Book
Welcome back to The Expert’s Journey! In this episode, we’re digging into the nuts and bolts of structuring a best selling book that supports your speaking topics. If you’re lookin…
Identifying Your Core Marketing Message
In this episode of the Expert’s Journey Podcast, where we’re tackling one of the most pivotal questions in personal branding: How do you identify your core message? Ever had that f…
Leveraging AI Tools for Content Mastery
In this episode of The Experts Journey, Brad and Dixie delve into the ways AI is transforming content creation and book writing. They discuss various AI tools that help generate fr…
Mastering Calls to Action: Turn Visitors into Engaged Fans
In this episode of The Expert's Journey, Brad and Dixie delve into the importance of creating compelling calls to action (CTAs) that efficiently drive traffic to your website, prom…
Turn Your Book Into a Profitable Online Course with Micro-Courses
In this episode of 'The Expert's Journey,' hosts Dixie and Brad discuss the process of leveraging your book to create a highly profitable online course. They highlight the potentia…
How To Reach An Audience Of Buyers
In this episode of The Expert's Journey: Creating Your Path to Impact, we uncover the secrets to identifying and connecting with the right audience for your speaking and business e…
Every Expert Needs Multiple Streams of Income
In this episode, we delve into strategies for diversifying your income as a professional speaker and author. The COVID-19 pandemic underscored the necessity of multiple revenue str…
Why Every Expert Needs to Publish a Book – Elevate Your Career!
In this First episode, we explore how authoring a book can elevate your speaking career by enhancing your credibility and authority. Completing a book distinguishes you from the ma…