The Expansion Code with Heather Dick
The Expansion Code is your go-to podcast for the power players ready to scale with confidence. Hosted by powerhouse beauty business owner and leadership mentor Heather Dick, this show dives deep into what it really takes to grow and lead a thriving business, especially in the beauty, wellness, and creative industries.
From building a team and navigating commercial build-outs to mastering confident leadership and creating sustainable systems, each episode delivers raw insights, real strategies, and zero fluff. Whether you’re expanding your brick-and-mortar, shifting your mindset, or looking for a growth edge, Heather’s got you covered with solo episodes, expert interviews, and quick & dirty growth hacks to fire up your next move.
This isn’t just business talk, it’s the unfiltered playbook for building something bold, beautiful, and wildly successful.
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- Update frequency
- every 4 days
- Average duration
- 23 minutes
- Episodes
- 41
- Years Active
- 2025
Episode 40: Quick & Dirty Growth Hack: Costly Business Mistakes I’ll Never Make Again
Welcome to this week’s Quick & Dirty Growth Hack — short, punchy insights to shift your momentum and grow with intention.
Heather's spilling the tea on $40,000 worth of business blunders in this week'…
Episode 39: Redefining Success with Intuition + Strategy with Tracey Jazmin
Episode Summary:
In this episode, Heather Dick chats with holistic business strategist Tracey Jasmine about mindset, strategy, and building a sustainable business. Tracey shares her journey from weddi…
Episode 38: Quick & Dirty Growth Hack: Alignment Isn’t a Luxury, It’s Your Strategy
Welcome to this week’s Quick & Dirty Growth Hack — short, punchy insights to shift your momentum and grow with intention.
In this episode of The Expansion Code, Heather shares insights on aligning you…
Episode 37: Your Marketing Isn’t Working...Your Branding’s Broken with Jodie Brown
Episode Summary:
This episode focuses on marketing and branding strategies for businesses. In this new episode of The Expansion Code, Heather interviews Jodie who believes traditional marketing like b…
Episode 36: Quick & Dirty Growth Hack: Why Your Marketing Isn't Working & How Branding Fixes It
Welcome to this week’s Quick & Dirty Growth Hack — short, punchy insights to shift your momentum and grow with intention.
Heather shares strategies on marketing, leadership, and mindset. This Quick an…
Episode 35: Rebrands, Real Talk, and Relationship Marketing with Virago Social Co.'s Justine & Alexa
Episode Summary:
Heather interviews Alexa and Justine in this new episode of The Expansion Code, from Virago Social Co, a marketing agency, to debunk social media myths and provide actionable advice f…
Episode 34: Quick & Dirty Growth Hack: Why Your Instagram Isn’t Converting and What to Do Instead
Welcome to this week’s Quick & Dirty Growth Hack — short, punchy insights to shift your momentum and grow with intention.
Stop wasting time on Instagram and start seeing real growth for your beauty bu…
Episode 33: Pink Toilets & Profit Margins: Christina Kirkey’s Honest Story
Episode Summary:
In this episode of The Expansion Code, Heather Dick interviews Christina Kirkey about the realities of salon expansion, including build-out costs, financial challenges, and industry c…
Episode 32: Quick & Dirty Growth Hack: Ditch the Hustle, Embrace Profitability
Welcome to this week’s Quick & Dirty Growth Hack — short, punchy insights to shift your momentum and grow with intention.
Ever dreamed of opening your own salon? Christina Kirkey from Pinnup Studio sh…
Episode 31: Unlocking Profitability, Financial Strategies for Business Growth with Hailey Piper
Episode Summary:
In this episode of The Expansion Code, Heather Dick interviews Hailey Piper, a fractional CFO with a passion for spreadsheets and helping small businesses understand their finances. H…
Episode 30: Quick & Dirty Growth Hack: Why “I’ll Figure It Out Later” Is Bankrupting Your Business
Welcome to this week’s Quick & Dirty Growth Hack — short, punchy insights to shift your momentum and grow with intention.
Tune in on Wednesday to learn how to ditch the "figure it out later" mindset, …
Episode 29: Host Events That Actually Grow Your Business, Without Breaking the Bank with Jen Kinal
Episode Summary:
In this episode of The Expansion Code, host Heather Dick interviews Jen Kinal, an Event Strategist and Social Media Marketing expert, about leveraging events for business growth. Jen …
Episode 28: Quick & Dirty Growth Hack: Host Events That Sell, Scale, and Spark Loyalty
Welcome to this week’s Quick & Dirty Growth Hack — short, punchy insights to shift your momentum and grow with intention.
Ready to unlock explosive growth through events? Don't miss Wednesday's episod…
Episode 27: Luxury, Wellness, and Leases: The Realities of Entrepreneurship with Traci Bateman
Episode Summary:
In this episode of The Expansion Code, host Heather Dick interviews Traci Bateman, a prominent figure in the MediSpa community. Traci shares her journey into the wellness industry, st…
Episode 26: Quick & Dirty Growth Hack: Build a Brand That Feels Like a Vibe, Not Just a Service
Welcome to this week’s Quick & Dirty Growth Hack — short, punchy insights to shift your momentum and grow with intention.
Heather shares three key takeaways from her conversation with Traci Bateman, f…
Episode 25: Unlocking Team Potential: The Power of Retreats Done Right with Ashley Luck
Episode Summary:
In this episode of The Expansion Code, Heather Dick interviews Ashley Luck, co-founder and owner of AMP Solutions, a luxury corporate retreat business. Ashley shares her journey from …
Episode 24: Quick & Dirty Growth Hack: Hosting a Retreat, The Hidden Sales Funnel You're Not Using
Welcome to this week’s Quick & Dirty Growth Hack — short, punchy insights to shift your momentum and grow with intention.
Ready to ditch the burnout and boost your business? This episode, Heather dive…
Episode 23: Self-Awareness & Alignment: The Real Work Behind Growth
Episode Summary:
In this powerful and deeply personal solo episode, Heather opens up about the gritty reality behind scaling a business while navigating burnout, people-pleasing, perfectionism, and tr…
Episode 22: Quick & Dirty Growth Hacks: How Self-Awareness Actually Makes You More Money
Welcome this week’s Quick & Dirty Growth Hack — short, punchy insights to shift your momentum and grow with intention.
Today, Heather is unpacking the real reason you’re tired, scattered, and stuck on…
Episode 21: Branding Beyond the Logo with Emilie Iggiotti
Episode Summary:
In this value-packed episode, Heather sits down with the inspiring Emilie Iggiotti to dive into what branding really means beyond just a logo and a color palette. Emilie shares her un…