The Email Marketing Show

Welcome to another episode of The Email Marketing Show! 

We’re Kennedy and Fifi, and this week, we’re exposing six lies your email marketing platform might be feeding you – and what to pay attention t…

We're joined today by one of our members, Dan Greef. Dan runs a gluten-free, keto, low carb, low sugar (or rather, no sugar) bakery. They make cakes and sweet treats that won’t spike your blood sugar…

In today's special episode, we want to share some strategic-thinking processes to help you decide whether your messaging should change in a crisis. When something big happens in the world, and it aff…

How many email marketing sequences do we need for our business? What are the critical email campaign examples you should have in place?

We're Kennedy and Carrie, and here are the 7 email campaigns we …

Do you batch your emails? Can batching improve your email marketing? Does it make the process any easier or quicker?

We’re Kennedy and Fifi, and these are some of the questions we answer in this podca…

How can you write better emails? Do you think your emails are boring? Do you need to be funny? Or should you try and be more interesting? And if so, how?

We're Kennedy and Carrie, and we're sharing th…

So you started sending more emails to your subscribers and now you're getting 'hate mail'. That's right - some people are replying with complaints and negative feedback. And how do we deal with those…

Did you know we started an email marketing agency? If you didn't, you're about to find out why we started one, who it's for, and how it could help you.

So if you're curious to find out whether we cou…

Today we have Sheila FG on the show, who is part of our membership, The League. Sheila helps podcasters and event owners find sponsors for their events. She's been in business for years, but it's onl…

How do you improve your email deliverability? What can damage your sender's reputation? How can you make sure your emails land in your subscribers' inboxes?

We're Kennedy and Carrie, and we're here to…

Do you worry about your unsubscribe rate? Do you obsessively log into your email marketing software to check it and then panic over it?

If you do, you need to stop that.

Your unsubscribe rate is actu…

Do you want to know why email marketing is right at the top of the digital marketing trends for 2022? Let's face it - if it isn't already, email marketing needs to be the top priority for your busine…

Do you use advertorials in your business? Hang on. Do you even know what advertorials are? Because not many people do (or know what these types of pre-sale pages are called!) So let's hear it from Ra…

Is 2022 the year you're finally going to focus on building your email list?

You might have heard us say this before, but once you've worked out how to maximise the amount of money you're making from …

Ever wondered why retention is important in your membership? If you're focusing all your energy on acquiring new members, you want to know what our friend Liz Beadon has to say. Having worked with bi…

We see people follow bad email practices all the time. And you know what? Doing the stuff we're going to talk about here holds you back from doing better and more effective email marketing and gettin…

We know that human beings buy based on urgency. That’s why sales like Black Friday do so well – because the sale is ending soon, and the opportunity is going away. But does urgency only work if you t…

This week on the podcast we interviewed former Stanford marketing lecturer and best-selling author Nir Eyal. We invited Nir to share his extensive knowledge and some of the research he conducted to w…

We get asked this question all the time. What's the best email automation system? How do you pick one? And you might be surprised, but there's not one single universal answer to this question! 

So... …

Do you find the idea of email automation daunting? Well, you shouldn't! Because the right email campaigns can help you get awesome results in your business. This week on the podcast we chatted to Che…