The Disruptionists

In this episode of The Disruptionists, Jess Singh unpacks clever marketing tactics like Starbucks' name-on-cup strategy and the toothpaste industry's segmentation tricks. She explores the psychology …

In this episode, we explore the world of luxury brands with power couple Caroline Stanbury and Sergio Carrello. Caroline, a luxury brand expert and star of The Real Housewives of Dubai, is known for …

In this episode of The Disruptionist, Jess Singh chats with Caroline and Sergio about their entrepreneurial journeys. Caroline shares how starting as a NYC stylist led to freedom and balance, while …

In this episode of The Disruptionist, host Jess Singh explores the value of strategic partnerships in marketing. She highlights the benefits of collaborating with those in your network who share your…

In this episode of The Disruptionist, Jess Singh tackles the common excuses entrepreneurs make that lead to burnout. She stresses the need for prioritizing self-care, recognizing the internal dialogu…

In this episode, Host Jess Singh explores the power of personal branding in 2024 and its alignment with cohesive organizational branding. She urges marketing and sales leaders to encourage employee e…

In this episode of The Disruptionist, host Jess Singh explores the lasting power of email marketing and its role in customer engagement. Jess highlights the need to treat email as a conversation, foc…

In this episode of The Disruptionist, Host Jess explores enhancing the customer journey by focusing on creating an omni-channel experience. She emphasizes the importance of sustainability in customer…

In this episode of The Disruptionist, host Jess Singh breaks down the critical differences between branding and marketing, emphasizing the importance of a long-term approach to building a strong bran…

In this episode, Host Jess delves into the essential elements of brand positioning, brand image, and brand equity. Jess breaks down key branding lingo terms like brand identity and typography, emphas…

In this episode of The Disruptionist, Jess Singh explores the top three essential skills for successful entrepreneurs. She emphasizes the importance of adaptability, communication, and problem-solvin…

In this episode of The Disruptionist, Jess Singh highlights the importance of authenticity and content over visuals in marketing. She emphasizes personalized copy to showcase brand personality and co…

In this episode of The Disruptionists, Jess Singh discusses the importance of avoiding common branding and marketing mistakes. She emphasizes the need for a clear strategy to truly understand and eng…

In this episode of The Disruptionist, Jess Singh explores the transformative impact of AI on marketing and branding strategies. Discover how AI can revolutionize customer understanding and streamline…

In this episode of The Disruptionist, Jess Singh delves into the importance of understanding marketing lingo. Whether you're new to marketing or looking to refresh your knowledge, this episode is for…

On this episode of The Disruptionist, Jess Singh reacted to the power of visualization in marketing and the importance of selling the end result rather than the product itself. Discussing the strateg…

In this episode of "The Disruptionist," Jess Singh challenges the perception of marketing as a dirty word and encourages listeners to see it as a tool for building relationships. By focusing on authe…

In this episode of The Disruptionist, host Jess Singh explores the concept of failing forward and how it is a crucial aspect of growth for entrepreneurs. Emphasizing the importance of learning from e…

This episode of The Disruptionist delves into the topic of self-limiting beliefs and how they can impact entrepreneurs and business owners. Host Jess Singh discusses the importance of recognizing and…

In this episode of The Disruptionists, Jess Singh explores the importance of authenticity in branding. Jess emphasizes the value of staying true to your mission and attracting the right audience by b…