The Digital Launchpad: Omnichannel Marketing
Starting A Business with Little or No Money and No Experience.
- Update frequency
- every 15 days
- Average duration
- 18 minutes
- Episodes
- 37
- Years Active
- 2019 - 2025
Creating your Business Plan Part II
Organization and Management Strategy
- What functions will be performed and who will be responsible for them
- Management of the organizations processes and practices
- Staffing requirements in terms of nu…
Creating your Business Plan Part I
Internal Uses of a Business Plan
- Improve performance by identifying the strengths and weaknesses
- Communicates expectation to staff regarding the company’s performance and priorities
- Effectively coord…
Creating your Business Financial Strategy
Business Operation
- How will it be managed financially
- Will you be profitable?
- Economic viability
Developing a Plan for the Business Financials
- How will excess revenue (profit) be used?
- How will you…
Creating your Business Concept
What is my Business Concept?
- Express in a Statement 100 words or less
- What do you want to do?
- What do customers need or want?
- How can I sell to them?
Our Business Owners & Entrepreneurs are active…
Creating your Business Market Strategy Approach
Pricing
- Accounts for two-thirds of the market and one-third financial
- If your price is not correct, your marketing plan will fail
- If the price is too high the Niche won’t sell
- If the Price is too Low…
Estimating your Cost of Starting a Business
Do the Math
- Conventional Wisdom
- Figure out your expenses and startup cost
Finding money, you need to start your business
- Friends, family, savings, credit cards, bank loans and more
Keep track …
Finding your Target Market
Market Segmentation (Determining if sufficient market exists)
- Focus on your potential buyers
- Customer purchase behavior or product usage (most common methods)
Market Research
- Mail surveys, teleph…
Creating your Ideal Customer
Five components of an Ideal Customer
- Goals and Values
- Sources of information
- Demographics
- Challenges and pain points
Our Business Owners & Entrepreneurs are actively learning how to start a business…
Creating your Business Model
All Business Models must answer the following questions
- What Problem are you trying to solve?
- Who needs this problem solved?
- What is your competitive strategy?
- How will you maintain your competitive …
Finding your Niche
Developing a Great Idea into a Niche, Choosing your area of business, Building your Niche and Deciding if there is a need for your Niche in the market.
Our Business Owners & Entrepreneurs are activ…
How your Personal Story Contributes to a "Great Idea."
Our Business Owners & Entrepreneurs are actively learning how to start a business with little or No money and No Experience.
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Turning a Great Idea into your Successful Business
Our Business Owners & Entrepreneurs are actively learning how to start a business with little or No money and No Experience.
Subscribe to our podcast channel for weekly episodes.
Visit ProfessorT…
Advantages & Disadvantages of Starting your Business
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Is a Small Business for You?
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The Importance of Starting a Small Business
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Broadcasting Introduction
The Business Startup Journey
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