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The Curiosity Current: A Market Research Podcast - Podcast

The Curiosity Current: A Market Research Podcast

Do you find yourself pondering what today’s trends and insights tell us about tomorrow’s consumers? Ever wonder how technology is changing the market research landscape? Are you curious about what keeps insights professionals up at night? Get swept away by the Curiosity Current: A Market Research Podcast about two world-leading market research experts who follow their natural curiosity to bring consumer insights to life.

Marketing Tech News News Business Management
Update frequency
every 7 days
Average duration
38 minutes
Episodes
26
Years Active
2025
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Teaching the Human in the Loop: Why AI Can’t Replace Curiosity and Storytelling

Teaching the Human in the Loop: Why AI Can’t Replace Curiosity and Storytelling

In this episode of The Curiosity Current, hosts Stephanie and Tiffany talk with Marcus Cunha Jr., Robert O. Arnold Professor of Marketing and Director of the Master of Marketing Research program at t…
00:35:37  |   Tue 09 Sep 2025
Scaling Consumer Insights: Design Thinking, Empathy, Tech & Analytics in Action

Scaling Consumer Insights: Design Thinking, Empathy, Tech & Analytics in Action

In this episode of The Curiosity Current, host Stephanie talks with Lev Mazin, CEO and Co-Founder of aytm, about reimagining how consumer insights are generated and used. Beginning with aytm’s origin…
00:55:29  |   Tue 02 Sep 2025
Best Bits: 10 Hot Takes on Leadership, Storytelling & Human Connection

Best Bits: 10 Hot Takes on Leadership, Storytelling & Human Connection

In this Best Bits episode of The Curiosity Current, hosts Matt and Stephanie bring together 10 of the boldest hot takes from past conversations with researchers, strategists, and leaders who aren’t a…
00:13:49  |   Thu 28 Aug 2025
The Socratic Method and Consumer Understanding: Asking Better Questions with Sarah Montgomery

The Socratic Method and Consumer Understanding: Asking Better Questions with Sarah Montgomery

In this episode of The Curiosity Current, hosts Stephanie and Victoria talk with Sarah Montgomery, Director of Human Insights at The Coca-Cola Company, about using the Socratic method to uncover deep…
00:47:39  |   Tue 19 Aug 2025
The altitude of leadership: Building unshakable teams in high-pressure industries with Raina Rusnak

The altitude of leadership: Building unshakable teams in high-pressure industries with Raina Rusnak

In this episode of The Curiosity Current, host Stephanie sits down with Raina Rusnak, Head of Market Research and Business Intelligence at StarKist and CEO of 750 Research, to explore the intersectio…
00:36:19  |   Tue 12 Aug 2025
The Emotion Metric: Ben Valenta on Measuring Connection in Sports and Culture

The Emotion Metric: Ben Valenta on Measuring Connection in Sports and Culture

In this fascinating episode of The Curiosity Current, hosts Stephanie and Matt explore the powerful social dynamics of sports fandom with Ben Valenta, SVP of Strategy at Fox Sports and co-author of "…
00:40:45  |   Tue 05 Aug 2025
Zero-Click Marketing: The Hidden Strategy Behind Platform Algorithm Changes with Rand Fishkin

Zero-Click Marketing: The Hidden Strategy Behind Platform Algorithm Changes with Rand Fishkin

In this candid conversation, hosts Matt and Stephanie sit down with Rand Fishkin, CEO of SparkToro and former CEO of Moz, to explore the evolving landscape of audience research and ethical AI impleme…
00:45:09  |   Tue 29 Jul 2025
From Classroom to Boardroom: Don DeVeaux on Training the Next Gen of Researchers

From Classroom to Boardroom: Don DeVeaux on Training the Next Gen of Researchers

Join hosts Matt and Stephanie as they sit down with Don DeVeaux, Professor of Practice at Michigan State University's MSMR program, to explore the evolving landscape of market research education and …
00:51:58  |   Tue 22 Jul 2025
From Data to Loyalty: How Verizon Uses Insights to Retain Customers with Subhasish Nanda

From Data to Loyalty: How Verizon Uses Insights to Retain Customers with Subhasish Nanda

In this insightful episode of The Curiosity Current, host Stephanie sits down with Subhasish Nanda, Director of Customer Insights and Analytics at Verizon, to explore the evolving landscape of data-d…
00:33:54  |   Tue 15 Jul 2025
Anticipating the Future: Dave Ritter on AI, Analytics, and Retail Insights at Walmart

Anticipating the Future: Dave Ritter on AI, Analytics, and Retail Insights at Walmart

In this episode of The Curiosity Current, hosts Stephanie and Matt explore the evolving landscape of consumer insights with Dave Ritter, Director of Insights and Consulting at Walmart. From revolutio…
00:26:04  |   Tue 08 Jul 2025
The art and science of innovation: Why mixed methods drive better results

The art and science of innovation: Why mixed methods drive better results

In this illuminating episode of the Curiosity Current, hosts Matt and Stephanie sit down with Louisea Hudson, Principal Customer Researcher at Amazon, to explore the powerful intersection of neurodiv…
00:32:12  |   Tue 01 Jul 2025
Beyond Demographics: Redefining Flavor Segmentation with Kim Duncan

Beyond Demographics: Redefining Flavor Segmentation with Kim Duncan

In this episode of The Curiosity Current, hosts Matt and Stephanie sit down with Kim Duncan, Head of Consumer Insights at Givaudan, to explore FlavorFinders—a groundbreaking segmentation framework th…
00:45:01  |   Tue 24 Jun 2025
Ethnography in Action: How Lindsey Goodman Turns Observation Into Innovation

Ethnography in Action: How Lindsey Goodman Turns Observation Into Innovation

What if you could unlock deeper consumer insights through the power of ethnographic research? In this episode of Curiosity Current, hosts Stephanie and Matt sit down with Lindsey Goodman, Consumer In…
00:43:18  |   Tue 17 Jun 2025
The Architect of Insights: Building Programs and Buy-In with Ashley Hopkins

The Architect of Insights: Building Programs and Buy-In with Ashley Hopkins

What if you could build a consumer insights function from scratch and get immediate buy-in across your organization? In this episode, hosts Stephanie and Matt sit down with Ashley Hopkins, a veteran …
00:42:11  |   Tue 10 Jun 2025
Building an Insight-Driven Culture with Leyla Doany

Building an Insight-Driven Culture with Leyla Doany

In this episode of The Curiosity Current, join Leyla Doany, a consumer insights leader, as she shares her journey transforming an instinct-driven business into an insights powerhouse at JOOLA. Discov…
00:48:04  |   Tue 03 Jun 2025
From Skeptic to Advocate: Dr. Jeff Dahms on How Physicians Mutual Transformed CX Without Breaking Trust

From Skeptic to Advocate: Dr. Jeff Dahms on How Physicians Mutual Transformed CX Without Breaking Trust

Customer experience isn’t just a department—it’s a strategy.

In this episode of The Curiosity Current: A Market Research Podcast, hosts Stephanie Vance and Matt Mahan speak with Dr. Jeff Dahms, Direct…
00:53:22  |   Tue 27 May 2025
Bridging Silos and Strategy in Pharma Research with Shawn McKenna

Bridging Silos and Strategy in Pharma Research with Shawn McKenna

What does it really take to lead successful pharma insights today?

In this episode of The Curiosity Current: A Market Research Podcast, hosts Stephanie Vance and Matt Mahan talk with Shawn McKenna, Se…
00:52:19  |   Tue 20 May 2025
The Real Cost of Bad Data: Survey Fraud, AI Agents, and Data Integrity with Roddy Knowles

The Real Cost of Bad Data: Survey Fraud, AI Agents, and Data Integrity with Roddy Knowles

What if you could protect your research data from increasingly sophisticated fraud? In this episode of The Curiosity Current, hosts Matt and Stephanie sit down with Roddy Knowles, COO of dtect, to ex…
00:32:11  |   Tue 13 May 2025
The Human Side of AI: Empathy, Insights, and Innovation with Idil Miriam Cakim

The Human Side of AI: Empathy, Insights, and Innovation with Idil Miriam Cakim

How can we balance the power of AI with the human touch?

In this episode of The Curiosity Current: A Market Research Podcast, hosts Stephanie Vance and Matt Mahan are joined by Idil Miriam Cakim, Foun…
00:40:09  |   Tue 06 May 2025
Moving Brands Beyond the Friend Zone: Doug Zarkin on Building Emotional Customer Connections

Moving Brands Beyond the Friend Zone: Doug Zarkin on Building Emotional Customer Connections

In this episode of The Curiosity Current, hosts Stephanie Vance and Matt Mahan welcome Doug Zarkin, Chief Brand Officer at Modern Performance and Recovery Brands and author of "Moving Your Brand Out …
00:24:48  |   Tue 22 Apr 2025
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