The Craft is an audio-visual collection of intimate conversations with creatives, entrepreneurs, and pioneers across disciplines. Each episode weaves through their personal backstory, creative process, and way of living—an exploration of the humanity that connects us all.
Alongside the conversations, the show’s visual storytelling—through editorial-style photography—offers another way in. Like a modern-day magazine editorial, each image is a quiet window into the spirit of the guest and the world they’re shaping.
Craig Stanghetta is a fascinating human—warmhearted, eclectic, and undeniably talented. The designer and founder of award-winning multidisciplinary Ste Marie Studio, he’s had a major hand in many of …
Zach Bulick has a genuinely kind and open spirit, underpinned by an intuitive sharpness that unearths itself once in conversation with him. The longtime designer has forged a career in a number of in…
Carey Hulshof is as sharp as they come. The founder of concept store Secret Location (@slocation) has a mind that operates a mile a minute, making connections and conjuring up future-forward ideas qu…
[SPECIAL EDITION] I loved this conversation. Our second The Craft live podcast recording in partnership with Herschel Supply drops today, this time with Jamie & Lyndon Cormack, the brother cofounders…
There’s something about the energy of Dario Phillips that makes you feel instantly comfortable, like you’re hanging out with an old friend. The cofounder of Slowtide started his career by following h…
Raymond Shoolman is a gentle, intuitive, and wise elder statesman of fashion and retail. A veteran executive and consultant in those industries, he helped grow upscale multi-brand menswear retailer B…
This episode is a special edition, in partnership with Herschel Supply & Herschel Vancouver.
Thank you to the Herschel team for reaching out about doing a live conversation slash live podcast recordi…
Nat Tersigni is both an open book and an enigma, at the same time. A long-time retail veteran, she has been running Gravity Pope Tailored Goods for more than a decade, bringing her warmth & impeccabl…
Mark George possesses an original perspective, someone with the ability to look at the world and spaces in it with a nonconformist eye. The longtime designer & furniture maker recently founded August…
Amanda Lee Smith is a true visionary. An early start in journalism as a teen led her into a career in communications at various places, before landing a plum brand content role at Kit and Ace. She th…
CJ Swanton is in a league of his own, a man of impeccable taste. A longtime communications professional, he launched his career in Vancouver as part of the Obakki team before moving to New York for m…
Artist Zoë Pawlak is an incredible beam of human light. She has a way of connecting with others upon first meeting them—nothing is trite or superficial when in conversation with her. To be in her pre…
Cemre Demiralp is an incredible force of nature, not one to live her life without bringing meaningful change to the world. She has spent much of her art career thus far working at various museums and…
There’s a wonderful gentleness to Richard Smart, the owner of EC Rarebooks, a subterranean shop in Gastown full of first edition books and titles. A third-generation book restorer, he—and his late gr…
When Shannon Heth walks into a room, it’s hard not to be drawn in by her presence. Once you’re in conversation, it’s hard not to be captivated by her intelligence. After a stint in film & wardrobe af…
To know Dickson Li is to love him. A sales veteran in the skate & snowboard industries, he’s represented a variety of major brands for over a decade: OBEY Clothing, Taikan, Dragon, thirtytwo, and mor…
Sean Blishen is a bright soul, her personality and smile light up any room. After working in fashion retail and then healthcare, she turned a candle-making hobby into a full-fledged business, launchi…
To boil down the beautiful essence and spirit of Steve Rio down to a few adjectives is next to impossible.
The musician, investor, former founder & CEO of social impact agency Briteweb and current co…
Vince Garcia emanates warmth and welcoming energy—he’s someone who feels immediately like an old friend upon first meeting. One of the four cofounders of award-winning Kasama Chocolate, he has spent …
On a long list of women to admire, the classy, ambitious, and courageous Tiffany Soper is near the top of it. The well-respected veteran publicist began her career working for other PR professionals …