The Corporate Purpose Podcast
Introducing The Corporate Purpose, a new podcast for business leaders who are rewriting the rules of business. Today, 94% of global consumers expect a brand to have a clear purpose, and 85% of CEOs say they are more likely to recommend a business with a strong purpose to others. This podcast is about the changing business landscape and breaking down what it means to build and grow a business with a clear purpose. Hosted by Karen Bailey, the founder of Alignd on Purpose, The Corporate Purpose is for anyone who has a desire to transform the way you're doing business.
Visit www.thecorporatepurposepodcast.com to learn more.
- Update frequency
- every 9 days
- Average duration
- 20 minutes
- Episodes
- 33
- Years Active
- 2021 - 2022
Breaking Down the Myths about Purpose
In episode 12, Karen Bailey breaks down five common myths about corporate purpose. She shares some of the early feedback she received when she launched the blog, Purpose Greater Than Profit, and comm…
Building a Compelling ESG Program
Carol Nolan Drake, J.D., is the CEO and Founder of Carlow Consulting LLC, where she provides corporate governance, ESG and diversity consulting services to public and private companies, non-profit or…
Purpose-driven Leadership
Research shows companies that are clear about what they do and why they do it are more innovative, they more more money and they’re better equipped to navigate change. They also attract like-minded e…
Standing Out in a Cluttered Market
In episode 9, we're exploring what it means to cut through the noise in a cluttered marketplace. Karen Bailey is sharing some of the steps she uses in her business to help organizations uncover their…
Looking Ahead: Purpose and GenZ (Part 2)
In Part Two of my Looking Ahead series, I talk with two Ohio State University students about their experiences and views and explore the role of GenZ in shaping the purpose movement.
In this episode,…
BONUS Episode: Building Meaningful Change in Your Business
Join Karen Bailey for a look at how we can create more meaningful change in our businesses. In this BONUS episode, we're taking a look at how leaders are making strides in using their business to tak…
Looking Ahead: Purpose and GenZ with Mary Sterenberg
In this episode, Mary Sterenberg joins the show for a discussion about purpose and GenZ. During the conversation, Mary references a few studies we both reviewed before the interview. You can find th…
Finding and Hiring the Right People
In episode 5, we turn our attention the impact of purpose on finding and hiring the right people. Karen Bailey offers four steps to help companies weave their purpose into the recruiting process and …
Launching Your Mission, Vision and Values with Heidi Baumgart
In this episode, we are joined by Heidi Baumgart, the director of marketing at Arborwear, based in Cleveland, Ohio. Heidi begins the episode by sharing the process the company went through to uncover…
3. Writing a Good Purpose Statement
This week, we're breaking down the process of writing a good purpose statement. Karen shares five key characteristics of a good brand statement along with some key tips she picked up over the years w…
2. Closing the Purpose Gap
Is your business experiencing the ‘purpose gap’? In this episode, we're exploring the space between what a brand says is their purpose and what a brand does to take action around their purpose. We're…
1. Finding Purpose
Five years ago I left my corporate job to start a company. A few months in, I found myself painting my half bath wondering what went wrong. This was when I uncovered a new wave of business leaders wh…