The Book More Show: More Leads, More Calls, More Business

Seeing other people’s passion to help is one of the best things working with the authors, business owners and community leaders we get to work with.

This drive to share their knowledge and help educ…

We're following on from last week's show today and talking more about the three types of book you can use to generate more business:

Lead generating
Lead converting
Blueprint
Using examples of exist…

Today I'm joined by Dean to talk about the real reasons to write a book.

You already know a book is a great idea for your business, but still, many people get stuck on why it will make a difference …

Every so often we get a cluster of similar questions. That happened recently with people asking about adding a price to their book.

Betsey & I start this show by addressing some of the pro's and con…

The design of your cover is an opportunity amplify your title and one of the most important ways you can get the attention of passing 'eyes'.

Designing something that achieves this without being dis…

Even a complicated subject can be simplified through a book, to start a conversation and predispose people to take the next step with you.

Today, we're talking with Dr. Sunny Kim, the President of P…

We often talk of creating a book in terms of identifying your current clients, researching the information they're looking for and creating something of value for that group.

Today, we're looking at…

Writing your book is a big step, but using it to start a conversation with a potential customer is the most important part.

Today, I'm talking with Dean about the ways your book can help set up a co…

We often have calls with people who want to write a book for their business, but get stuck in the details. They have all these questions, but none really get them any closer to writing.

Today, Betse…

One of the most popular types of show, and one of my favorites, is where we get to talk with the people we've helped write a book.

Today, I catch up with David Kurz, Broker/Owner of Kurz Real Estate…

Most people are familiar with using a book as lead generation, today we look at ways to use a book to motivate and educate people into taking action.

Less about identifying invisible leads, this str…

A catch up show today after a short summer hiatus. We talk about how some of the books are being used over the summer, discussions at Dean's European tour & the results of our recent Facebook ad test…

Today we're looking at Facebook as a channel to promote your book.

Looking at the various types of Facebook pages, ads & events, we talk through the different way you can use your book to engage pot…

A fantastic episode today. You'll want to grab a pen & paper for this one!

Dean & I talk about leading people from requesting a copy of your book, through to conversations that give you the opportun…

A special bonus episode today.

A few weeks ago Dean spoke with Bill Bloom. A 90-Minute Book author of The Yachters Guide to Early Retirement.

I wanted to share this great call with you as they go …

Part 2 of my favorite shows of the year so far...

This week Betsey & I finish off talking about practical ways to use your book once it's complete. Using 'traditional' publishing strategies as the i…

One of my favorite shows of the year so far...

This week Betsey & I are talking about practical ways to use your book once it's complete. Using 'traditional' publishing strategies as the idea, we lo…

This week I have a great call with someone who just joined the program about their thought process in deciding to write a book and the customers they aim to attract.

Julia Carlson is a Wealth Manage…

This week Dean & I talk about Information Goldmines. The knowledge you have at your fingers today, that will enable you to create a book that reveals invisible leads and starts conversations.

Even i…

This week we've got a deep dive episode looking at the options to Recycle Reuse Record other content in your book.

We'll occasionally speak to people who want to turn a presentation, or series of bl…