The Aligned Florist (formerly Coffee Wine & Flowers) is the go-to podcast for wedding florists, floral designers, and creative entrepreneurs ready to grow a profitable floral business with more clarity, ease, and intention.
Hosted by Sarah Wahhab — floral designer, business strategist, and founder of Mulberry & Moss — this show delivers weekly mindset shifts, marketing strategies, and systems thinking for the modern floral entrepreneur.
Whether you're navigating floral pricing, attracting high-end clients, refining your brand voice, or looking for a more sustainable approach to business — you'll find guidance, encouragement, and no-fluff strategy to support your next level.
With episodes covering floral business education, intentional marketing, CEO mindset, client experience, and building systems that actually support your life, The Aligned Florist will help you quiet the noise and lead with confidence.
If you’ve been a listener since the Coffee Wine & Flowers days — welcome back. The vibe is the same, but the vision is even clearer.
New episodes every week from Sarah’s hybrid-minivan studio (yes, really).
Tune in and build a business that breathes.
It's a brand new year of possibilities! In this latest podcast episode, "5 Ways to Level Up in 2023" we explore strategies to elevate your floral business in 2024. Join us on this journey as we unloc…
Introduction:
Welcome back to our podcast, where we delve into the intricacies of running a floral business. After a short break, we're back with renewed energy and a commitment to bringing you valuab…
Unleashing the Potential of AI for Florists
Welcome back to the Coffee Wine & Flowers Podcast! In this episode, we invite tech-savvy entrepreneurs to explore the exciting realms of internet technology…
Ever find yourself stuck in a business waiting room, yearning for those dream clients to magically appear? Join us in this episode as we unravel the art of attracting your ideal clients. Whether you'…
In this episode of the Coffee, Wine & Flowers podcast, join me, Sarah Wahhab, as we delve into the crucial realm of elevating your pricing strategy for business growth. As a seasoned wedding floral d…
Today I’m sharing about my process for creating floral proposals for your wedding clients! They are a huge part of our job as wedding florists because they are the thing that sells our work, the key …
Hello everyone!
Today I am sharing my 5 tips for how to tackle BIG weddings!
There was a season of my business where I turned away from larger weddings for a mix of reasons. For the longest time, I d…
In this week's episode I answer two questions submitted by listeners.
Question 1
Nad from Dublin asked:
I work mainly with dried and preserved flowers and I have noticed that the demand for low budget…
In today’s episode, I want to share with you 3 important tips that I believe can help you accomplish your work more smoothly in order to ultimately make more space for joy - not just in your life, bu…
Episode Summary:
So… How to scale your business? The million dollar question. Today, I’m going to walk you through 5 steps for scaling your business. Each step is important in not only scaling but in …
Today I'm sharing a personal story and a realization that helped me better understand my motivation for my business. If you're feeling stuck, give this a listen.
For full show notes, visit www.mulberr…
For full episode show notes, visit www.mulberryandmoss.com/podcast/episode9
Floral Business Tools & Resources:
www.mulberryandmoss.com/shop
Podcast Home Page:
www.mulberryandmoss.com/podcast
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Your product is quite possibly the most important component of your business. Because no matter how many prospects or customers you have, and no matter how good you are at sales, and no matter how cl…
I think that one thing all of us humans can relate on is that we want to feel heard and feel seen.
Today's topic is centered around human connection but more specifically how to use this form of conne…
Today, I am sharing with you my best kept secret. If you’ve listened to past episodes I’ve shared with you that there were some discoveries I made a few years into my business that came as good news …
If you own a creative business, then you are probably an artist or creative and most of us creative people love to do one thing - create! Sometimes budgets and numbers just feel like they’re hinderin…
In today’s episode we are talking about a challenging topic that is very relevant to many florists at this current time in our industry. Today we are talking all about floral industry inflation and f…
In this episode, I share my own experience in dealing with Imposter syndrome, how it's shown itself in my own business and the three lessons I've learned from walking into fear.
Imposter syndrome is …
In this episode I share one important mindset shift that paved the way for me to pursue wealth in my business. Early in my business I was on a repeating cycle of feeling maxed out and overworked and …
Welcome to the Coffee Wine & Flowers Podcast! I named this podcast after 3 of my favorite things, and to serve as a reminder that life is not just about the work that we do but also the little things…