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The Aligned Florist Podcast - Podcast

The Aligned Florist Podcast

The Aligned Florist (formerly Coffee Wine & Flowers) is the go-to podcast for wedding florists, floral designers, and creative entrepreneurs ready to grow a profitable floral business with more clarity, ease, and intention.


Hosted by Sarah Wahhab — floral designer, business strategist, and founder of Mulberry & Moss — this show delivers weekly mindset shifts, marketing strategies, and systems thinking for the modern floral entrepreneur.


Whether you're navigating floral pricing, attracting high-end clients, refining your brand voice, or looking for a more sustainable approach to business — you'll find guidance, encouragement, and no-fluff strategy to support your next level.


With episodes covering floral business education, intentional marketing, CEO mindset, client experience, and building systems that actually support your life, The Aligned Florist will help you quiet the noise and lead with confidence.


If you’ve been a listener since the Coffee Wine & Flowers days — welcome back. The vibe is the same, but the vision is even clearer.


New episodes every week from Sarah’s hybrid-minivan studio (yes, really).


Tune in and build a business that breathes.

Business Marketing Courses Arts Design Entrepreneurship Education
Update frequency
every 6 days
Average duration
25 minutes
Episodes
40
Years Active
2022 - 2025
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20. Five Ways to Level Up in 2024

20. Five Ways to Level Up in 2024

It's a brand new year of possibilities! In this latest podcast episode, "5 Ways to Level Up in 2023" we explore strategies to elevate your floral business in 2024. Join us on this journey as we unloc…

00:34:27  |   Thu 11 Jan 2024
19. Comparison vs. Staying in Your Lane

19. Comparison vs. Staying in Your Lane

Introduction:
Welcome back to our podcast, where we delve into the intricacies of running a floral business. After a short break, we're back with renewed energy and a commitment to bringing you valuab…

00:36:08  |   Thu 04 Jan 2024
18. Unleash The Power Of AI and ChatGPT In Your Floral Business

18. Unleash The Power Of AI and ChatGPT In Your Floral Business

Unleashing the Potential of AI for Florists

Welcome back to the Coffee Wine & Flowers Podcast! In this episode, we invite tech-savvy entrepreneurs to explore the exciting realms of internet technology…

00:27:10  |   Thu 14 Dec 2023
17. Kickstart Your Marketing to Get More Clients

17. Kickstart Your Marketing to Get More Clients

Ever find yourself stuck in a business waiting room, yearning for those dream clients to magically appear? Join us in this episode as we unravel the art of attracting your ideal clients. Whether you'…

00:29:16  |   Thu 07 Dec 2023
16. Rise & Thrive: Navigating Price Changes as a Business Owner

16. Rise & Thrive: Navigating Price Changes as a Business Owner

In this episode of the Coffee, Wine & Flowers podcast, join me, Sarah Wahhab, as we delve into the crucial realm of elevating your pricing strategy for business growth. As a seasoned wedding floral d…

00:22:10  |   Mon 27 Nov 2023
15. Client Proposals: Send Help! And Wine.

15. Client Proposals: Send Help! And Wine.

Today I’m sharing about my process for creating floral proposals for your wedding clients! They are a huge part of our job as wedding florists because they are the thing that sells our work, the key …

00:30:01  |   Thu 09 Jun 2022
14. Big Weddings: What I Wish I Knew Then!

14. Big Weddings: What I Wish I Knew Then!

Hello everyone!

Today I am sharing my 5 tips for how to tackle  BIG weddings! 

There was a season of my business where I turned away from larger weddings for a mix of reasons. For the longest time, I d…

00:31:27  |   Thu 02 Jun 2022
13. Listener Q&A - Memories, Struggles, and Attracting Your Dream Clients

13. Listener Q&A - Memories, Struggles, and Attracting Your Dream Clients

In this week's episode I answer two questions submitted by listeners.

Question 1

Nad from Dublin asked: 

I work mainly with dried and preserved flowers and I have noticed that the demand for low budget…

00:25:48  |   Fri 27 May 2022
12. How to Have More Fun at Work

12. How to Have More Fun at Work

In today’s episode, I want to share with you 3 important tips that I believe can help you accomplish your work more smoothly in order to ultimately make more space for joy - not just in your life, bu…

00:21:19  |   Thu 19 May 2022
11. How to Scale Your Business

11. How to Scale Your Business

Episode Summary:

So… How to scale your business? The million dollar question. Today, I’m going to walk you through 5 steps for scaling your business. Each step is important in not only scaling but in …

00:33:23  |   Thu 12 May 2022
10. Could This One Thing Be Holding You Back In Your Business?

10. Could This One Thing Be Holding You Back In Your Business?

Today I'm sharing a personal story and a realization that helped me better understand my motivation for my business. If you're feeling stuck, give this a listen.

For full show notes, visit www.mulberr…

00:12:06  |   Thu 05 May 2022
8. How Well Do You Know Your Product?

8. How Well Do You Know Your Product?

Your product is quite possibly the most important component of your business. Because no matter how many prospects or customers you have, and no matter how good you are at sales, and no matter how cl…

00:24:22  |   Thu 21 Apr 2022
7. Five Tips for Building Connection on Social Media

7. Five Tips for Building Connection on Social Media

I think that one thing all of us humans can relate on is that we want to feel heard and feel seen.

Today's topic is centered around human connection but more specifically how to use this form of conne…

00:30:25  |   Thu 14 Apr 2022
6. Building Your Own Roadmap to Success

6. Building Your Own Roadmap to Success

Today, I am sharing with you my best kept secret. If you’ve listened to past episodes I’ve shared with you that there were some discoveries I made a few years into my business that came as good news …

00:22:07  |   Thu 07 Apr 2022
5. Profitability is Your BFF

5. Profitability is Your BFF

If you own a creative business, then you are probably an artist or creative and most of us creative people love to do one thing - create! Sometimes budgets and numbers just feel like they’re hinderin…

00:24:40  |   Thu 31 Mar 2022
4. Inflation and Flower Shortages: How to Deal

4. Inflation and Flower Shortages: How to Deal

In today’s episode we are talking about a challenging topic that is very relevant to many florists at this current time in our industry. Today we are talking all about floral industry inflation and f…

00:21:28  |   Thu 24 Mar 2022
3. Tackling Imposter Syndrome

3. Tackling Imposter Syndrome

In this episode, I share my own experience in dealing with Imposter syndrome, how it's shown itself in my own business and the three lessons I've learned from walking into fear. 

Imposter syndrome is …

00:13:30  |   Mon 14 Mar 2022
2. Do You Know Your Endgame?

2. Do You Know Your Endgame?

In this episode I share one important mindset shift that paved the way for me to pursue wealth in my business. Early in my business I was on a repeating cycle of feeling maxed out and overworked and …

00:12:26  |   Mon 14 Mar 2022
1. Welcome to the Podcast!

1. Welcome to the Podcast!

Welcome to the Coffee Wine & Flowers Podcast! I named this podcast after 3 of my favorite things, and to serve as a reminder that life is not just about the work that we do but also the little things…

00:04:42  |   Mon 14 Mar 2022
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