The Agents of Change Digital Marketing Podcast

Thanks to all of the digital marketing and social media platforms available to us today, businesses have the availability to reach their customers on a global scale. But what if you’re looking to con…

If you’re looking for a way to up the ante with your marketing repertoire, why not add video to the mix? It can be a great way to build brand trust and loyalty with your audience, as well as add anot…

You can put a lot of time and effort into your Facebook ads, but if no one is reading or clicking on them, then what good are they? Every Facebook ad you create should be about results. And to get th…

If you own any kind of business, you already know the importance of receiving customer reviews. For better or worse, it’s a way to gauge if you’re providing the kind of service your customers are exp…

Being part of a startup is an exciting time. There’s a reason why people compare it to a rollercoaster ride!

The ups: You’re filled with passion about creating something that will bring value to othe…

Marketers are always looking for advice on their email campaigns. How often should they send out emails, how can they improve open and click through rates? Segmenting is an often overlooked and misun…

Almost out of nowhere, live mobile video streaming has seemingly become the newest craze. But is it a fad or is there really some benefit to it? With multiple platforms and apps offering this option,…

Facebook has an incredible global reach of more than 1 billion active users, so it makes perfect sense why businesses - both large and small - are flocking to Facebook Advertising to reach their audi…

Building an audience to ensure your podcast is successful is a no brainer. But how you choose to go about that can make all the difference between getting a few random downloads or getting a dedicate…

Hopefully by now we all know that Pinterest is more than wedding dresses, cupcakes and DIY projects. It can actually be a pretty powerful marketing tool used to drive business, if you follow a few ke…

Most businesses come up with all of their products and services first, and then go out and try to market them. But what about developing those things with your audience, in a collaborative fashion? S…

You’ve got yourself a website and a blog, but how do you get people to notice you? You can’t just post a few blog entries, sit back, and wait for the traffic to come. So how do you get noticed, find …

You cannot truly learn anything until you have to teach it to somebody else. And with so many platforms out there – blogs, podcasts, Twitter, Snapchat, Facebook, etc – how do you find the most effect…

When Snapchat first came on the scene, it was widely known as the “sexting platform”, where teens and millennials ruled the demographic. But like many social media platforms, marketers began to see i…

Creating customer loyalty is the very backbone of many small businesses. But creating customer loyalty doesn’t just happen overnight, sometimes your customers need a little nudge to encourage them to…

To describe a webinar as an "effective tool" would be a huge understatement. They allow you to reach, teach and sell products and services to your target audience in one fell swoop.

Webinars provide …

You’ve just created a website, or maybe your latest blogpost, and you need some visuals to go with it to help grab your audience. But where do you look? Sure, there are billions of photos and graphic…

With so many social media platforms at our fingertips, LinkedIn is an often neglected choice by business owners when considering marketing options.

It could be that once you stop thinking of it as ju…

Whether or not your particular business depends on ratings to get customers, it’s still unsettling to see even one bad review, and even harder not to take it personally.

But once that bad review is p…

One of the first priorities of any business - especially brick and mortar businesses - is to find and implement a marketing automation system.

And with so many out there to choose from, you can just …