Tame the Mobile Beast
Mastering mobile experience is a beast.
We’re here to help.
Welcome to Tame the Mobile Beast.
This show contains everything you need to capture customer value, whether it’s in the app, on the web, or everywhere in between.
Join Airship CMO Tom Butta as he talks to leading experts in product and marketing.
In each episode you’ll hear their strategies and tactics for creating impeccable in-app experiences and leveraging the outside-the-app environment to engage customers across channels.
Tame the Mobile Beast.
Brought to you by the team at Airship.
- Update frequency
- every 13 days
- Average duration
- 30 minutes
- Episodes
- 38
- Years Active
- 2022 - 2025
The Power of Data and Design with Meg Dryer, General Manager of the Consumer Business at Evidation
In this week’s episode, we learn about Meg Dryer, the General Manager of the Consumer Business for Evidation, a healthtech app offering health tracking, reward features, and access to research instit…
Reimagine Retail with Martin Granström, VP Head of Product Design & Research at Sam’s Club
Welcome to this week's episode of Masters of Max, this time featuring an exciting conversation with Martin Granström, head of design for retail giant Sam's Club. With a 20+ years career in product de…
Transcending Traditional Boundaries in Marketing with Michael Kassan, Founder & CEO of MediaLink
In today’s episode of Masters of MAX, Tom is joined by an amazing guest, Michael Kassan, Michael is the founder, chairman, and CEO of MediaLink, the media and marketing industry’s most trusted and co…
Pizza to Platform: How Red’s Savoy Pizza Leverages Mobile to Bolster Brand Loyalty with CEO Reed Daniels
Today’s guest is Reed Daniels, the president and CEO of Red's Savoy Pizza, a local Minnesota Pizza Restaurant known for its ‘Sota-style recipe. With over a decade of involvement in the business, Reed…
Unlocking the Mobile Secrets to Holiday Retail Success with Sienne Veit, Founder & Director of Invisible Stuff
In today’s episode, Tom Butta sits down with Sienne Veit, an esteemed executive in the retail space, to discuss the power of mobile apps in unlocking retail success during the holiday season. Veit em…
Make Your App Rise Above the Noise with Jonathan Kay, Founder & CEO of Apptopia
In today’s episode, host Tom Butta interviews Jonathan Kay, the Founder & CEO of Apptopia, in a discussion that covers past and current trends in the app market, the changing landscape of app usage, …
Interacting with Your Customers at the Right Time and in the Right Way, with Tom Burrell, SVP of Retention Marketing at DAZN
This week Tom Butta chats with Tom Burrell, SVP of Retention Marketing with DAZN. With online streaming quickly replacing cable and satellite services as more and more consumers “cut the cord,” DAZN …
Can You Trust a Machine with Your Data? Featuring Lior Gross, Director of Software Development at Caliente
Today, host Tom Butta talks to Lior Gross, Director of Software Development at Caliente Interactive, also known as “Caliplay.” Caliplay is a leader in the regulated Mexican online casino and sports b…
How to Empower Communities across the World with Your Mobile App Featuring Tessa Clarke, Co-founder & CEO of Olio
On this week’s episode of Masters of MAX, Tom speaks with Tessa Clarke, Co-Founder & CEO of Olio. Founded in 2015, Olio is a sharing app for local communities, making it easy to give away the things …
Creating Magical Partner and Customer Experiences with Danny Zagorski, Director of Product Design at SpotHero
Joining Tom today is Danny Zagorski, the former Director of Product Design at SpotHero, a two-sided parking reservation marketplace that has connected more than 20 million drivers with their perfect …
Stop Watching Traditional Marketing Channels Get Less and Less Effective, Featuring Cindy Davis, Board Member at Airship
In this week’s episode, host Tom Butta sits down with Cindy Davis, an independent Board Member at Airship, to discuss how there is still time to prepare for the future of marketing channels if you st…
Why Accessibility is Everything at Booking.com, Featuring Hao Xie, Senior App Designer
On today’s episode of Masters of MAX, it’s time to shake things up a bit and look at the world of mobile from a different angle. We’ve heard from marketing leaders as they share the brand power apps …
Predicting the Future of Winning Mobile App Trends with Lisa Joy Rosner
Today, Tom is joined by Lisa Joy Rosner, an award winning, patented CMO with over two decades of experience launching and/or turning around enterprise software companies. Lisa brings a wealth of know…
Why Fetch Puts Fun First, Featuring Chief Marketing Officer Birk Cooper
On this week’s episode, you’ll hear how Fetch makes savings fun as Tom Butta speaks with their CMO, Birk Cooper. In case you haven’t heard of Fetch, it’s America's No. 1 rewards app and leading consu…
Connecting Musicians Across the Globe with Vampr, Featuring Head of Insights Jessy Trengove
On this episode of Masters of MAX, join Tom Butta as he sits down with Jessy Trengove, Head of Insights for Vampr. Better known as the “LinkedIn for musicians,” Vampr is an fully mobile app focused o…
Ensure Loyalty from Point A to Point B with Southwest Airlines, Featuring Jonathan Clarkson & Megan Self
On today’s episode, host Tom Butta is joined by two amazing guests from Southwest Airlines, Jonathan Clarkson, VP & Head of Marketing, and Megan Self, Senior Manager of Digital Experience. Needing no…
How Chipper Cash Is Empowering Millions of Users to Move Their Money Freely Featuring Hasan Luongo, VP of Global Marketing
Welcome to the first episode of Masters of MAX, where you’ll hear from Hasan Luongo, VP of Global Marketing at Chipper Cash. Chipper Cash is a financial technology company serving more than five mill…
Trailer
One-third of our waking hours are spent on mobile devices … most of it on apps.
But a great app experience doesn’t just happen, it’s engineered to keep customers coming back.
On this podcast, you’ll …