Interviews with the best advertising, design, photographic, typographic, illustration and film directing talent that are still alive*. (*It's just easier.)
You can count the number of Creatives who embrace research on one finger.The rest of us desperately try to fight it with lines like 'you can't research original ideas', 'the group gets lead by its mo…
British advertising may have had more successful businessmen.More accomplished creative directors.Bigger award winners.But never a better Creative.No one has more ideas living in British people’s hea…
If you’ve ever wondered how reliant creatives are on their producers, count how many are married to them.Lots.Including me, my two creative partners at Campbell Doyle Dye and dozens of friends. Psych…
Imagine a day where you don’t own a computer, and you lose your phone just after breakfast.We used to live like that.Every damn day.With virtually no access to information.Researching how to be bette…
Creating is different to managing.Creators try to break rules, managers set them.Creators look inward, managers look outward.Creators are introverts, managers are extroverts.Not 100%, but most, AMV/B…
Whatever happened to funny ads?Have clients stopped buying them?Or have agencies stopped writing them?They used to dominate the ad breaks.Humour was the first tool you reached for after being handed …
“A lot of people on your podcast became creatives by accident.”Someone messaged me this last week (after listening to four of them back-to-back).I got me thinking; why do creatives become creatives?I…
So far, I’m about eighty podcasts in.If someone tells me they listen, they usually follow up with ‘that Frank Lowe one’s great’ (or ‘sick’, depending on their age).I always ask why, but never get a c…
I used to like Teslas, I nearly bought one.Not any more.Obviously it’s still a great product, but it’s an Elon Musk company.And his purchase of Twitter, and subsequent flooding of my feed wit…
A muffin company wants to make more money.It's hard to increase their current customers weekly muffin intake - so they need add some new ones.To flip muffin fans who aren't choosing theirs, they need…
‘Remember how seriously we all took it?
Not that we took ourselves seriously or that we didn’t have fun, but we just tried so, so hard to make great work.
It may be chip paper to most people, but we’…
Pick up any New York Art Directors Club Annual from the sixties and you can feel the heat coming off the pages.
The Writers are using words previously confined to conversation, the Art Directors are …
When you start out in your advertising career, Pentel in one hand, Macbook in the other, you seem to be surrounded by good work.
Awards books are choc-a-bloc with it.
As you go on, year by year, you…
'Recorded any new podcasts lately?'
I get asked this a few times every week.
The askees range from college attendees to retired adman.
As I pick the people I interview, they seem as famous as The Bea…
Back in the seventies there was a tv show called The Waltons.
A depression era family mooched about Virginia's Blue Ridge Mountains dealing with various social and moral issues, it was all very whole…
Context.
It’s the word that comes to mind every time I think about writing one of these intros.
What seems familiar today was once considered very left-field, risky or just plain crazy.
Each pushes t…
I was just about to write ‘the business I joined 30 years ago is unrecognisable today’.
But then it occurred to me; that’s bullshit.
Take today, either side of writing this I’m working on a global br…
Words.
Boy, they’ve really fallen off their perch.
They used to be so respected, as were the people who knew how to use them.
They could breathe life into cold, dead facts, in their hands ‘our beer c…
Chris Palmer.
My 5th boss.
His 1st job was as John Hegarty’s writer.
He won 5 D&AD silvers in his first in his first year.
Set up and agency in his 4th year.
Become one the most in demand directors o…
After years of being amazed at what was on the net, I’m now increasingly surprised at what’s not.Three years ago I was trawling for a particular ad of Tom’s, not only couldn’t I find it I could barel…
02:21:01 |
Tue 21 May 2019
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