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Straight To Voicemail - Podcast

Straight To Voicemail

What are the best brands doing to stay relevant, build trust, and create content smarter?

At Share Your Genius, we have the same questions, so we're tapping the best in the space for their answers—one voicemail at a time.

Join us each week for quick hits of insights from b2b marketers and leaders.

Personal Journals Business Marketing Society & Culture
Update frequency
every 5 days
Average duration
5 minutes
Episodes
64
Years Active
2022 - 2025
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Leveraging Short-Form Content for B2B Success with Corrina Owens, GTM Advisor

Leveraging Short-Form Content for B2B Success with Corrina Owens, GTM Advisor

To create content that connects, start by thinking like a media company.

In this episode of Straight to Voicemail, host Amanda Smith taps Corrina Owens, GTM Advisor and content strategist, to break do…

00:03:18  |   Thu 10 Jul 2025
Making Product Marketing Human with Jeff Chase, Director of Brand and Product Marketing at Vitally

Making Product Marketing Human with Jeff Chase, Director of Brand and Product Marketing at Vitally

Imagine turning case studies into interactive experiences that actually drive conversions.

In this episode of Straight to Voicemail, host Amanda Smith connected with Jeff Chase, Director of Brand and …

00:04:17  |   Tue 08 Jul 2025
How Does a Scandal (like Theranos) in the Media Impact Your Ability to Raise Money? [with Ellen Williams]

How Does a Scandal (like Theranos) in the Media Impact Your Ability to Raise Money? [with Ellen Williams]

Imagine trying to raise money in instrument science during the Elizabeth Holmes scandal.

That’s exactly what happened to Ellen Williams.

She’s the VP of Business Development at Exum Instruments, who …

00:05:44  |   Thu 07 Mar 2024
Replay: What Are the Core Tenets of Storytelling for Long-Lasting Brands? [with Voiceflow's Kristin Hillery]

Replay: What Are the Core Tenets of Storytelling for Long-Lasting Brands? [with Voiceflow's Kristin Hillery]

In this replay episode, As Rachel is investigating what makes the best brands the best as she grows her own company and brand. What makes brands stand the test of time?

Enter Kristin Hillery, Head of…

00:09:18  |   Thu 29 Feb 2024
What Are the Most Common Mistakes B2B Brands Make When Launching a Media Strategy? [with Devin Reed]

What Are the Most Common Mistakes B2B Brands Make When Launching a Media Strategy? [with Devin Reed]

Welcome to another episode of Voicemails with Rachel: Creator Edition. As we're all exploring and redefining what it means to build a brand with a media-led strategy, Rachel asks the most innovative …

00:08:47  |   Thu 22 Feb 2024
What Does a Media-Led Strategy Solve for Founders & CEOs? [with Devin Bramhall]

What Does a Media-Led Strategy Solve for Founders & CEOs? [with Devin Bramhall]

Welcome to another episode of Voicemails with Rachel: Creator Edition. As we're all exploring and redefining what it means to build a brand with a media-led strategy, Rachel is asking the most innova…

00:10:45  |   Thu 09 Nov 2023
Why Should You Be Thinking About People-First Audio Strategy? [with Nikki Lewallen Gregory of People Forward Network]

Why Should You Be Thinking About People-First Audio Strategy? [with Nikki Lewallen Gregory of People Forward Network]

Welcome to the first episode of Voicemails with Rachel: Creator Edition. As we're all exploring and redefining what it means to build a brand with a media-led strategy, Rachel is asking the most inno…

00:12:03  |   Thu 02 Nov 2023
How Do You Maintain Motivation for Continued Growth? [with Element Three’s Joe Mills]

How Do You Maintain Motivation for Continued Growth? [with Element Three’s Joe Mills]

How do you maintain motivation when you’re bored? What can you do to help stay engaged in working towards your goals?

Rachel turns to Joe Mills, sales leader at Element Three, for his strategies for …

00:04:43  |   Thu 21 Sep 2023
What Does Creative Excellence Look Like? [with Element Three’s Reid Morris]

What Does Creative Excellence Look Like? [with Element Three’s Reid Morris]

While nothing is perfect, how close can you get? In your work product or in life.

Rachel turns to Reid Morris, Sr. Marketing Manager at Element Three to answer this question. His high standard for vi…

00:06:02  |   Thu 14 Sep 2023
How Do You Choose Your Own Adventure? [with Share Your Genius’s Jackie Yafremava]

How Do You Choose Your Own Adventure? [with Share Your Genius’s Jackie Yafremava]

Are you team choose-your-own-adventure? Or team go where life takes you?

Jackie Yafremava, Head of Delivery Services at Share Your Genius, left Rachel a voicemail seeking advice on transitioning from…

00:03:32  |   Thu 24 Aug 2023
What Traits Do Successful Founders Have in Common? [with Qualifi’s Darrian Mikell]

What Traits Do Successful Founders Have in Common? [with Qualifi’s Darrian Mikell]

Founders’ stories captivate us. We love hearing about bringing a new idea to life. But it’s not always easy.

As Rachel was reflecting on her own founder’s journey, she called up her friend, co-founde…

00:06:02  |   Thu 17 Aug 2023
How to Balance Screen Time as a High Performer and Parent? [with Amplify Logistics’s Matthew Zarzycki]

How to Balance Screen Time as a High Performer and Parent? [with Amplify Logistics’s Matthew Zarzycki]

If you listen to this podcast, you’re probably a high performer. You’re working towards something. You have goals. You work hard. (You probably play hard too.)

But we can’t do the big things without …

00:11:37  |   Thu 10 Aug 2023
What are the Core Tenets of Storytelling for Long-Lasting Brands? [with Voiceflow's Kristin Hillery]

What are the Core Tenets of Storytelling for Long-Lasting Brands? [with Voiceflow's Kristin Hillery]

As Rachel grows her own company and brand, she’s often investigating what makes the best brands the best. What makes brands stand the test of time?

Enter Kristin Hillery, Head of Brand and Content at…

00:09:18  |   Thu 03 Aug 2023
How Do You Define and Effectively Communicate Your Thought Leadership? [with Tegrita’s Brandi Starr]

How Do You Define and Effectively Communicate Your Thought Leadership? [with Tegrita’s Brandi Starr]

Brandi Starr is COO of Tegrita, who hosts the Revenue Rehab podcast. She met up with Rachel at a recent event, and left her a voicemail—how do you define your thought leadership strategy? And how do …

00:07:58  |   Thu 27 Jul 2023
Are Download Spikes Driven by Ego or Genuine Engagement? [with Share Your Genius’s Jillian Hoefer]

Are Download Spikes Driven by Ego or Genuine Engagement? [with Share Your Genius’s Jillian Hoefer]

Are downloads a sign of podcast success? Or is the attention we give them driven by ego?

Rachel turns to Jillian Hoefer, Share Your Genius’ Strategic Lead and Creative Director to set the record stra…

00:03:01  |   Thu 13 Jul 2023
You Shouldn’t Care About Downloads [a Phone Call with Share Your Genius’s Jillian Hoefer]

You Shouldn’t Care About Downloads [a Phone Call with Share Your Genius’s Jillian Hoefer]

Spurred on by an article spouting that downloads are the best metric to track when it comes to podcast success, Rachel Downey turns to Jillian Hoefer, Strategic Lead at Share Your Genius for not only…

00:27:29  |   Tue 11 Jul 2023
How Do Brand and Culture Intersect? [with Cast & Crew’s Alex George]

How Do Brand and Culture Intersect? [with Cast & Crew’s Alex George]

What happens when a brand has a really good culture and a really good brand? What kind of impact can they have? What’s the intersection there?

Rachel turns to content strategy expert, Alex George. Al…

00:04:59  |   Thu 06 Jul 2023
What are the Core Tenets of a Successful Brand Strategy? [with Anum Hussain]

What are the Core Tenets of a Successful Brand Strategy? [with Anum Hussain]

What are the core tenets of a successful, long-term brand strategy?

Rachel turns to content strategy expert, Anum Hussain. Anum is a content leader with 12+ years of experience at the intersection of…

00:07:39  |   Thu 29 Jun 2023
Where Do You Find Creative Inspiration? [with Share Your Genius’s Sarah Duvendack & Kassidy Zurbuch]

Where Do You Find Creative Inspiration? [with Share Your Genius’s Sarah Duvendack & Kassidy Zurbuch]

What do you do when your creative juices have pretty much dried up?

When you need a jolt of creativity and new ideas, what do you turn to? Share Your Genius’s own Sarah Duvendack and Kassidy Zurbuch …

00:03:58  |   Thu 22 Jun 2023
How Do You Define Career Success? [with Share Your Genius's Kassidy Zurbuch]

How Do You Define Career Success? [with Share Your Genius's Kassidy Zurbuch]

This might be one of the hardest questions we’ve posed on this podcast, and none other than our host, Rachel Downey, is here to answer it.

Kassidy Zurbuch, Show Manager at Share Your Genius, reached …

00:04:19  |   Thu 15 Jun 2023
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