Small Town Business with Erika McInerney
Small Town Business shines a light on people making big things happen in small towns, regional and rural communities. Each episode is in two-parts. In Part one, we chat with a small-town business owner, hand picked because they have a particularly special story to tell. They generously share the ups and downs and all the in-betweens of their business, before part two where I draw out one of the key points of the discussion into a specific learning with a focus on marketing and business development.Follow along for inspiring stories from community-driven, authentic people. Then let Erika McInerney - that’s me your host - teach you how you can take that inspiration and turn into into action for your business.Whether you’re already living in a small town, thinking of moving, or wondering what business is like outside the city - this podcast is for you. Make sure you follow or subscribe so you don’t miss an episode and, if you’ve just found this, make sure you start from the beginning.
- Update frequency
- every 9 days
- Average duration
- 18 minutes
- Episodes
- 34
- Years Active
- 2022 - 2025
Alli from Walker Events: Passion
Does your small town have a calendar of events that you attend regularly? If not, do you wish it did? Conceptualising, creating and running events is no small feat and it requir…
Erika on Purpose
Purpose-driven, for-purpose, heart-led, social-enterprise, profit-for-purpose…
There are a lot of ways to describe businesses that have a purpose or a mission, but there’s also a…
Jason from ETCH Sparkling: Purpose
Just a few years ago, Jason and Andy Quin conceived, developed and launched a really special range of alcohol-free, inclusive drinks, called ETCH Sparkling, that celebrate healt…
Erika on Family Business
There’s a lot that can be said about family when it comes to business, especially small business. It’s very hard to run your own business without involving your family - whether…
Sarah from Harden Bearings: Family Business
Are you one of the many many people who left their home town seeking greener pastures, fame or fortune only to feel that pull back when the time came to raise your own family? I…
Erika on Authenticity
Authenticity is such a slippery little sucker. We know it’s important, but what does it actually mean to be authentic when it comes to your business or your social media and mar…
Doug from Gippsland Adventure Therapy: Authenticity
Over the past two years I’ve talked with a lot of people who took a redundancy or lost their jobs during the pandemic. People who found themselves with either no choice but to …
Erika on Community
As this podcast season progresses, I’m realising that everyone I speak with has something in common. The safety net of their own community. If you’ve been listening along, you m…
Dave from String & Salt/Cleaver: Community over competition
One of my favourite sayings is ‘a rising tide lifts all boats’ and I reckon Dave, his wife Mich and their network of business owners, foodies, makers and shakers are definitely…
Erika on Confidence
I’m back again talking about confidence and how you can channel it if you’ve got it, or muster it up if you don’t.
You’ll hear my thoughts on five ways that you can work on your…
Jane from Friendie Audio: Backing Yourself
Confidence. Backing yourself. Sometimes when you’re starting out in business you really do have to fake it till you make it. And I’m not talking about anything dodgy here. I mea…
Erika on Virality
In this episode I dig a little deeper into the idea of ‘virality’. Why DO we dream of a large following? Why do we crave NUMBERS when it comes to our social media?
You’ll hear m…
Hanna from The Invy Baker: Going Viral
In the midst of all the lockdowns in 2020, Hanna Lofgren and her husband Grego Montalban Sanchez (aka The Invy Baker), set up a micro-bakery in the small coastal town of Inverl…
Trailer
Small Town Business is coming soon!
Follow along for inspiring stories from community-driven, authentic people. Then let Erika McInerney - that’s me your host - teach you how yo…