Talking shop about the business side of flower farming, including building a profitable flower farm by cultivating key business skills.
Ever wondered how to get your flower farm to show up on the first page of Google? In this episode, Jenny chats with SEO consultant Julia from Homegrown Reach, who specializes in helping agriculture a…
Feeling overwhelmed by seed starting? In this episode, Jenny shares five practical ways to simplify your process, save time, and keep it enjoyable—even during the busiest parts of the flower growing …
Mother’s Day is one of the biggest revenue opportunities of the year for small-scale flower farms. In fact, it’s such a major event that it can cover a huge percentage of labor costs for the entire s…
If you've ever faced setbacks, felt behind, or wondered how to recover from disaster—this episode is for you.
I sit down with Jen and Adam O’Neill of Pepperharrow Farm, who share their powerful story…
In this episode, host Jenny Marks explains how the 80/20 rule (Pareto’s Law) can help flower farmers streamline their business, increase profits, and reduce burnout. She shares real examples from her…
When Jennifer Gulizia (@thefloweringfarmhouse) lost her flower farm, she faced a reality that many growers fear—starting over from scratch. But instead of walking away, she embraced a bigger vision. …
In this episode, host Jenny Marks breaks down the importance of efficiency and systems in flower farming—how they can save time, reduce labor costs, and increase profitability.
She shares real exampl…
“We don’t rise to the level of our goals, we fall to the level of our systems.” – James Clear
In this episode, host Jenny Marks breaks down the power of systems—how they can save you time, labor, and…
In most cases, earning a living or even just earning a little extra income from your farm is going to be a lot harder with a very short growing season, rather than in a longer growing season - but th…
If you’ve ever been curious about how agritourism and you-pick farms operate, including how to keep customers happy, stats to keep tabs on, or systems involved, this episode is for you.
In this episo…
Ever wonder if it’s possible to start and grow a successful flower farm without taking on debt? In this episode, I’m sharing my top five tips for debt-free flower farming, based on my personal experi…
Welcome back to the second episode in this two-part series on navigating cut flower pricing. In the first part of the series (episode #34), we discussed:
Cut flower pricing can be tricky to nail just right in your business. If you’ve ever felt confused about what you should charge, wonder why prices seem to vary SO much, or how much you should charg…
In this episode, Jenny interviews Ellen Frost of Local Color Flowers (http://www.locoflo.com/) as they discuss tips, relationship-building advice, and challenges when it comes to buying local flowers…
Ever wonder how many hours you spend weeding, transplanting, harvesting, washing buckets, or doing general tasks on the farm…and if it’s even contributing to your bottom line?
In this episode I’m s…
Do you ever feel like you just flounder your way through your growing seasons, without actionable plans or concrete numbers to shoot for in terms of your sales, or profit margins? Or perhaps your cr…
Curious about what flowers you’re making the most money on, and which ones the least? Understanding your numbers is crucial for building a profitable business. This episode delves into the 2024 num…
There are a lot of things to ask yourself to figure out if an online flower farming course is right for you. A lot of online courses can have a big investment, and you need to make sure it’s one tha…
Are you one of those people who thinks that earning six figures from a small-scale flower farm is actually impossible? THINK AGAIN.
Jennifer Kouvant of Six Dutchess Farm did just that after taki…
Do you feel like you are ready to take your flower business to the next level in the next year, but aren’t exactly sure what to take action on in order to make that happen?
Or perhaps you feel like…