SHEcorporated One Step Empire

If you hate dealing with spreadsheets, and financial reports give you a headache, or if the fear and uncertainly of what you don't know about your finances keeps you up at night - this is the episode…

This week it’s time to pull it all together and pull the trigger for launch!

Our final lesson for this season of the podcast is to always be learning.

When you start a business you suddenly need to kno…

This week, it’s time to put together the marketing plan that will rocket your business to success, with our 10 Simple Steps Marketing Plan.

Keeping in mind how much you have to do right now, we have t…

This week we are helping you figure out how much money you need and where to find it as we sort through your options for financing your new business.

We will walk you through the different options for…

This week we are setting up your online ecosystem and building your audience, through social media and other online platforms. This is when you start introducing your brand new business to the world!

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This week we are setting up your company structure and making it official and getting your business registered – this is it – this is when it all gets real!

In both Canada and the United States you ha…

Welcome back to SHEcorporated ONE STEP Empire podcast!

This week we are pulling it all together and creating your business plan.  

The good news is that it doesn't have to be a massive undertaking, esp…

This week we are going to identify the North Star for your company to follow over the next few years, by defining your Mission Statement and Vision Statement.

We'll tell you why they are not the same …

This week, we are giving your brand it's unique personality, by completing the second half of your Brand Identity Kit, and choosing your typeface and colors. 

Your typeface is the voice people hear i…

What is your brand identity?

Although it can include many things, three basic components of your brand identity are your logo, your typeface and your colors.

In this episode we are going to talk throug…

This week we are taking a walk in your customers shoes and create your Customer Journey Map.   This is the best way make sure you are maximizing your opportunity at each step, and turning those compl…

Today is part 2 of setting your success mindset.  You are going to dig down and figure out what you want your future to look like, what your ideal business and relationships look like, and what you a…

Your vision won't work without a plan, and your plan won't work without a vision.  The two really do go hand in hand.  So this week we are getting clear on what you want for your life and your busine…

This week things get strategic.

Are you ready to find your secret sauce that is going to skyrocket your sales?  That special thing that gives you an unfair advantage over your competition?

Then you nee…

This week we are going to find your target audience, and create some fictional customers that are going to be a huge part of your brand.  We'll talk about why it's critical to niche down rather than …

This week we take your business idea and find out if your market will actually buy it.   We talk through the concept of a minimum viable product and how that applies to your business idea, whether yo…

Welcome to step one!  This is the beginning of your business empire!  

In 5 minutes or less we are going to talk you through how to come up with the idea for your new business or how to improve on the…