She Busy
Welcome to She Busy, the go-to podcast for ambitious female entrepreneurs looking to elevate their brick-and-mortar businesses and thrive as CEOs. Hosted by Assia Mahmood, a multi passionate entrepreneur with multiple 7 figures in revenue.
She Busy dives deep into what it takes to transition from being "stuck in the day-to-day" to stepping into the visionary role of CEO.
Join Assia for real conversations about the challenges and triumphs of entrepreneurship, where you'll hear tips, strategies, and actionable advice designed specifically for women running physical businesses.
Learn how to build and scale your business with confidence, navigate common obstacles, and avoid burnout while growing your revenue and impact.
Each guest episode features interviews with successful female founders, industry experts, and thought leaders who are dedicated to helping women entrepreneurs succeed.
From practical advice on leadership, hiring, and operations to candid stories of the ups and downs of running a business, She Busy offers the support and insights you need to level up your entrepreneurial game.
Whether you're just starting out or you're a seasoned business owner ready to take your company to new heights, She Busy is here to help you lead with purpose and grow your business with intention.
Key Topics Covered:
- Building and scaling a brick-and-mortar business
- Navigating the challenges of female entrepreneurship
- Leadership and CEO mindset development
- Expert advice from women in business
- Strategies for work-life balance and avoiding burnout
Tune in, subscribe, and join our community of ambitious female entrepreneurs who are breaking barriers, building successful businesses, and creating the lives they deserve.
- Update frequency
- every 8 days
- Average duration
- 27 minutes
- Episodes
- 60
- Years Active
- 2023 - 2025
Ep 40: From Imposter Syndrome to Executive Power Moves: Judy Hoberman’s Secrets to Thriving in Leadership
Are you ready to ditch imposter syndrome and step into your power as a leader? In this episode of She Busy, I sit down with the incredible Judy Hoberman, a leadership and sales expert w…
Ep 39: From Pilates to Podcasting: Building a Business That Works for You with Kimberly Spencer
What if your podcast guest appearances could actually grow your business (instead of just your ego)? Kimberly Spencer, the powerhouse behind CrownYourself.com and Communication Queens, …
Ep 38: Pivots and Passion: How Madelyn Furlong Transforms Small Businesses Online
Are you making marketing harder than it needs to be? In this episode of She Busy, I sit down with marketing strategist and website designer Madelyn Victoria to break down exactly how sm…
Ep 37: Playtime with Purpose: Juliana VanLaanen’s Sustainable Business Journey
From painting backyard playsets to landing deals with Target and FAO Schwarz, Juliana VanLaanen co-founded 2 Mama Bees with a mission to make playtime both beautiful and sustainable. In…
Ep 36: Fire Fast & Lead Strong: How to Make Sure Your Leadership Team Learns from Your Mistakes
Let’s talk about something real—it’s not just about firing fast; it’s about making sure your leadership team learns from your mistakes so they don’t repeat them. Because what’s worse th…
Ep 35: From Aha to Shark Tank: Addie Gundry’s Self-Sanitizing Diaper Table Revolution
We’ve all had those genius “Shark Tank-worthy” ideas, but actually turning one into a business? That’s a whole other game. Today, I’m chatting with Addie Gundry, founder of Pluie, the w…
Ep 34: Your Gut is Lying to You: How Fear is Actually a Green Light
We need to talk about your gut—and how it’s kinda playing you. That little voice telling you to "stay safe" and "avoid risks"? Yeah, it's not always your best advisor. In this episode, …
Ep 33: The Accountability Advantage: Amanda McKinney on Achieving Your Goals
Are you stuck in a cycle of endless to-do lists but never actually moving the needle? This episode will change the way you think about productivity and accountability for good.
Amanda Mc…
Ep 32: Profit and Power: Why Avoiding Your Business Numbers Is Hurting You (And How to Fix It!)
This episode of She Busy is a must-listen for any entrepreneur who has ever felt overwhelmed by the numbers side of running a business. Host Assia Mahmood demystifies financials and sha…
Ep 31: Easing Into the Chaos: Why a Slow Start to 2025 Might Be Exactly What You Need
The start of 2025 didn’t go as planned—unexpected setbacks, family emergencies, and even a literal ceiling collapse tested every ounce of patience and resilience I had. But instead of r…
Ep 30: Redefining Having It All for Mom Entrepreneurs
In this episode of She Busy, I’m sharing a pivotal moment from a women entrepreneurs’ conference where I heard a powerful yet limiting statement: “I know I can’t have it all.” It’s a se…
Ep 29: Too Busy to Be a Content Creator with Ruthie Sterrett
In this episode of She Busy, we’re diving into the world of social media strategy with Ruthie Sterrett, founder of The Consistency Corner.
If you’ve ever felt overwhelmed by the constan…
Ep 28: The True Power of a Mastermind
Today, I’m diving into a topic that has shaped my own journey as an entrepreneur—masterminds.
I’ll share how masterminds have transformed the way I approach my business and empowered me…
Ep 27: You CAN Sit With Us: From Teacher to Building a 50K+ Women’s Community with Amanda Smith
Today on She Busy, I’m sitting down with Amanda Smith, the founder of Dallas Girl Gang, a powerful community for women in business and life with over 50,000 members. Amanda’s journey st…
Ep 26: Embrace the Hustle: A Realistic Approach to Scaling Your Brick-and-Mortar Business
Welcome back to She Busy! I’m Assia Mahmood, and in today’s episode, I’m sharing my "unpopular opinion" on hustle culture for brick-and-mortar businesses.
As a female entrepreneur, I kn…
Ep 25: Intentional Growth: Building a Business That Works for You, Not the Other Way Around with Taryn Rachelle
In this episode of She Busy, I sit down with Taryn Rachelle, a business mentor, event host, and the Community and Partnerships Leader at Dubsado. Taryn is on a mission to help female en…
Ep 24: The Guilt Trap: How to Step Back from Your Business Without Feeling Like You’re Failing
In this episode of She Busy, we’re talking about something many female entrepreneurs struggle with: the guilt that comes with stepping back from the day-to-day operations of your busine…
Ep 23: Build a Leadership Team That Lets You Scale Effortlessly (Part 2)
In this episode of She Busy, I’m walking you through the 5 steps I use to train my leadership team so that I can focus on scaling my business. We’ll talk about why proper training is cr…
Ep 22: Building a Leadership Team Part 1 - What To Delegate To Your Managers
In this episode, I'm once again talking about the key to scaling your business without being stuck in daily operations: delegation.
As female entrepreneurs, it’s tempting to want to do …
Ep 21: HR Compliance and Strategy to Avoid Costly Mistakes with Kira La Forgia
In today’s episode, I chat with Kira La Forgia, founder of Paradigm, an HR consultancy that helps small business owners build scalable, compliant, and joyful team structures.
With a dec…