ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms
ShanghaiZhan is a raw, lively, and regular debate about China tech, advertising, creativity & the intersection of it all. Join hosts Ali Kazmi and Bryce Whitwam, for timely discussions on all things China marketing, coming to you directly from Shanghai!
- Update frequency
- every 14 days
- Average duration
- 45 minutes
- Episodes
- 87
- Years Active
- 2021 - 2025
Targeting Outbound Chinese Travelers with Subramania Bhatt and Mark Shrives
Chinese outbound travel is returning, which is great news for luxury brands. To many brands, overseas travel has always been a source of awareness, validation and purchase. How can brands take advant…
00:51:42 |
Sun 03 Nov 2024
Chinese Women in Tech with Dr. Susan Zhang
What are China's technology opportunities for Chinese women? Are Chinese companies becoming more gender diverse, or are coveted STEM careers still largely avoided by Chinese women? We asked Dr. Susan…
00:39:57 |
Thu 17 Oct 2024
China CRM Redefined: Navigating Clienteling with Aurelien Rigart
Welcome to the world of Clienteling: it's a world where the brand manages the client relationship. It's an online/offline integration ecosystem that is alive in China, but the West has no equivalent.…
01:03:45 |
Mon 23 Sep 2024
The Post-Olympics Show: Opportunities for Chinese Brands
What opportunities exist for Chinese brands post-Olympics? In this world of micro-targeting and community building, smaller brands can take advantage of sponsoring Chinese athletes who may not be as…
00:30:35 |
Wed 04 Sep 2024
The China Outbound Education Industry & the Impact of AI: Jimmy Lim
In 2023, over 1 million Chinese students went abroad to study, and this number is increasing as the job market sours back home. Today, we speak with Sydney-based Jimmy Lim, co-founder and Managing Di…
00:43:01 |
Mon 19 Aug 2024
China Livestream Commerce 2.0: This Next Evolution Will Go Global
What's the new evolution of Chinese e-commerce, and why will it impact how Westerners shop?
Ali and Bryce discuss China's new livestream e-commerce transformation. It has evolved from the days of the …
Ali and Bryce discuss China's new livestream e-commerce transformation. It has evolved from the days of the …
00:35:51 |
Mon 29 Jul 2024
Working for a Local Agency or Brand- China PR Expert: Harriet Gaywood
Have you ever considered working for a local Chinese company? We thought we would ask 20-plus-year PR expert, ultra-marathon runner, and ethnic musicologist Harriet Gaywood, who previously worked at …
00:52:15 |
Sat 13 Jul 2024
Navigating Chinese Beauty Slang for Growing Niche Brands: Red Ant's Elisa Harca & Ching Xie
Episode 60! Yeah! To talk to beauty consumers on social media, beauty brands have to be adept at Chinese social media beauty slang. What's the difference between the #Boiled Water Look (白开水妆容) and …
00:53:28 |
Mon 24 Jun 2024
Idea to Launch & Beyond: Introducing "The Map" of Shenzhen: Henk Werner
How do you bring a product idea to life in the area of the world that produces over 80% of the world's electronic consumer products? Meet Troublemakers' founder, Henk Werner. He's lived in Shenzhen…
00:56:36 |
Fri 07 Jun 2024
The 2024 Beijing Autoshow: an Auto Industry Wake-up Call, with Bill Russo
According to this week's guest, automobile industry expert Bill Russo, this year's Autoshow China, held in Beijing, was a wake-up call to the global automobile industry. China has clearly leapfrogged…
00:56:03 |
Fri 24 May 2024
The Temu + Shein Chinese E-commerce Invasion
Welcome to the latest invasion; it's not TikTok but Shein & Temu!
It's hard to imagine that 4 of the top 8 U.S. iPhone App Store apps are from China. While TikTok and Capcut make the list, the two big…
It's hard to imagine that 4 of the top 8 U.S. iPhone App Store apps are from China. While TikTok and Capcut make the list, the two big…
00:45:40 |
Thu 09 May 2024
China's 10 Considerations for Marketers in 2024: Chris Baker & Minnie Wang
How can brands take advantage of China's new transformation? We decided to invite our livestream episode guests, Chris Baker, founder of Totem, and Minne Wang, Senior Reporter with Campaign Asia, fo…
00:54:26 |
Tue 23 Apr 2024
Made Better by China: Authors, Bessie Lee & Peter Bomer
Ali and Bryce welcome authors Bessie Lee and Peter Bomer of the book, "China Inside Out," which explores themes of innovation, entrepreneurship, and challenges through interviews with some of China's…
00:52:20 |
Mon 08 Apr 2024
Livestream Recap Episode: 2024 China at the Crossroads: What Stood Out to Us
Where is China heading in 2024? Ali and Bryce decided to do a quick recap of our livestream event last week to highlight a couple of the major trends that stood out for us. You can watch the livest…
00:33:41 |
Sat 23 Mar 2024
Ad Fraud: How Bad is it? With FouAnalytics Founder, Dr. Augustine Fou
China ad fraud has been in the headlines recently, and we wanted to have a show about it. As expected, getting someone on the show to discuss this sensitive topic has been impossible. But we finally …
00:49:13 |
Fri 08 Mar 2024
The Best of the Best 2024 China Marketing Trends Show
What are the big marketing, advertising, and technology trends facing China in 2024? Ali and Bryce scoured the internet so you don't have to, uncovering 3 trends we think everyone should be paying …
00:31:01 |
Thu 22 Feb 2024
Future Proofing the China Agency: Mindshare China's CEO: Ben Condit
Will AI become a hindrance or a revolution to Chinese media? Mindshare China CEO Ben Condit says bring it on! Condit sees AI as the answer to much of the overcomplexity in China's tech platforms, s…
00:51:41 |
Thu 08 Feb 2024
Performance Marketing China: The End of Advertising as We Know It?
Has performance marketing signaled the end of traditional marketing in China? Traditional marketing focuses more on slowly building brand awareness, creating a slow burn, and driving an emotional con…
00:34:02 |
Thu 25 Jan 2024
The China Entrepreneur Show: Jing-A Beer & the Making of a Local Brand
What does starting a successful brand from ZERO in the Middle Kingdom take? We spoke to Alex Acker and Kristian Li, co-founders of Jing A Beer. Based in Beijing, Jing-A now has ten tap rooms in the …
00:55:31 |
Thu 11 Jan 2024
Will Livestream Commerce Become a Hit Outside China? Agree or Disagree?
Welcome to Season 3 of ShanghaiZhan! We thought for this season, we would try something a bit different. In addition to our popular interviews, Ali and I will cover pressing issues ourselves in a se…
00:29:24 |
Thu 28 Dec 2023
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