Sales Enablement Lab with Thierry van Herwijnen | Enabling Sales Conversation That Matter
The world of sales is rapidly changing! Traditional sales strategies are no longer effective. Customers no longer buy solutions but buy business outcomes. This is the Sales Enablement Lab, a weekly podcast dedicated to Sales & Sales Enablement. My co-hosts and I outline practical ideas you can leverage day to day, to increase sales, enhance productivity and drive incremental growth! How about joining me on a podcast? Be my co-host for a session and let’s have fun talking about what works and what doesn’t work? [email protected]
- Update frequency
- every 7 days
- Average duration
- 27 minutes
- Episodes
- 26
- Years Active
- 2015 - 2017
SELAB Season 1, Episode 5 - Practical tips on how to create engaging sales content
Jim Moliski is the senior vice president of product marketing and Sales Enablement for Corporate Visions. This weeks podcast is a followup to the conversation we had with Tim Riesterer in Season 1, E…
SELAB Season 1, Episode 4 - The value of storytelling in sales
Melissa Madian is the vice president of Sales Enablement for Vision Critical, a marketing Nerd and also the Chief Fabulous Officer. In this week’s podcast Melissa and myself talk about storytelling, …
SELAB Season 1, Episode 3 - The 3 value conversations
Tim Riesterer is the chief strategy and marketing officer at Corporate Visions, a marketing and sales messaging business that employs a science-based approach to consumer behaviour and decision-makin…
SELAB Season 1, Episode 2 - Why did Cisco make Sales Enablement a strategic function?
Marci Meaux is the VP of Planning, Programs and Operations for Cisco’s 11B Services business. Marci is an amazing business leader and during my 14 years with Cisco I had the pleasure to report to her…
SELAB Season 1, Episode 1 - Scott Santucci’s view on Sales Enablement
Scott Santucci was one of the first in the industry to recognise the strategic value of Sales Enablement, first as the director of research for Forrester and more recently for the Alexander Group. Bu…
SELAB Episode 0: Why did I start the Sales Enablement Lab podcast?
Why did I start the Sales Enablement Lab podcast? What is the value to you as the listener? Listen to my first podcast episode addressing these key questions and more.