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Ready, Set, Paid Ads - Podcast

Ready, Set, Paid Ads

Do not spend another cent on paid advertising, until you listen to this Podcast!

Welcome to Ready, Set, Paid Ads, the podcast that helps business owners and marketing professionals to take back control of their Facebook, Instagram, TikTok and Google ads!

I’m your host - Mary-Anne Amies founder of award winning Digital Marketing Agency, Wise Up Marketing. With a career in marketing spanning more than two decades, I am a passionate mentor, coach and speaker, who is dedicated to helping business owners and marketing professionals to succeed.

I have managed millions of dollars in paid advertising for clients big and small, and have seen inside thousands of paid ads accounts. I’ve seen the good, the bad and the just plain mind-boggling set-ups. I started this podcast to help you create digital marketing for paid ads success.

Each fortnight you’ll hear from me and together we’ll work through the essential ads knowledge and skills, and on alternate fortnights you’ll hear from big names in business and marketing, as I interview them to hear how they tackle paid ads, what has worked well, and what have been their biggest learnings.

Whether you are DIYing or outsourcing, you will learn the foundations you need to succeed, plus grab insider agency tips on how to make every dollar work harder.

It’s time to subscribe and listen, and unleash the power of Paid Ads to its full potential!

If you want to find out more visit www.maryanneamies.com

Marketing How To Entrepreneurship Business:Entrepreneurship Business Education
Update frequency
every 7 days
Average duration
25 minutes
Episodes
150
Years Active
2022 - 2025
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Part 1: Funnels 101 How Paid Ads Actually Lead to Sales

Part 1: Funnels 101 How Paid Ads Actually Lead to Sales

In this episode of Ready Set Paid Ads, we delve into the concept of marketing funnels, breaking down their purpose and how they can lead to sales. We explore the three stages of a funnel: top of funn…

00:17:05  |   Wed 16 Apr 2025
Do You Ads? With Ashley Boston

Do You Ads? With Ashley Boston

In this episode of Ready Set Paid Ads, we are joined by Ashley Boston, a Meta ad and funnel strategist. Ashley shares her journey into digital marketing and her focus on Meta ads.

We discuss the evol…

00:45:39  |   Wed 09 Apr 2025
Essentials to Know Before Launching a Paid Ad Campaign

Essentials to Know Before Launching a Paid Ad Campaign

In this episode of Ready, Set, Paid Ads, we dive into the essential considerations for starting a successful paid ads campaign. 

We discuss understanding your ideal client profile, setting up an effe…

00:21:37  |   Wed 02 Apr 2025
Do You Ads? Angela Pickett

Do You Ads? Angela Pickett

In this episode of Ready, Set, Paid Ads, we are joined by Angela Pickett, an experienced copywriter and aspiring romance writer, to explore the synergy between sales pages and paid ads.

Angela discus…

00:35:03  |   Wed 26 Mar 2025
Google Ads for Beginners: 5 Easy Wins to Save Money & Get More Clicks

Google Ads for Beginners: 5 Easy Wins to Save Money & Get More Clicks

In this episode of Ready, Set, Ads, we explore effective strategies to make the most out of your Google Ads budget, with beginner friends tweaks you can make to your Google Ads search campaigns to he…

00:16:29  |   Wed 19 Mar 2025
Do You Ads? With Shannon Stone

Do You Ads? With Shannon Stone

Welcome to another episode of Ready, Set, Ads, I’m joined by business and marketing consultant Shannon Stone, and we dive into the big question: Do you need ads to grow your business? 

 

Shannon shar…

00:37:33  |   Wed 12 Mar 2025
What Platform Should You Be Running Ads On?

What Platform Should You Be Running Ads On?

When it comes to paid advertising, not all platforms are created equal. In this episode, we break down the best ad platforms for small businesses, helping you decide where to invest your budget for m…

00:21:21  |   Wed 05 Mar 2025
Do You Ads? With Nataleigh Elzein

Do You Ads? With Nataleigh Elzein

In this episode of Ready, Set, Paid Ads, I sit down with Nataleigh Elzein from Pinch Studios to talk about the big mistake so many businesses make—thinking paid ads are the magic solution to their sa…

00:39:54  |   Wed 26 Feb 2025
The Rise of AI-Driven Campaigns – Should Small Businesses Leave It to Meta and Google?

The Rise of AI-Driven Campaigns – Should Small Businesses Leave It to Meta and Google?

Get ready to unpack the complexities and frustrations of AI-powered ad campaigns in this episode of Ready, Set, Paid Ads. 

 

We are being told more and more to "leave it to the platform" and in this …

00:29:52  |   Wed 19 Feb 2025
Do You Ads? With Whitney Keir

Do You Ads? With Whitney Keir

Whitney Keir is an operations strategist and the founder of Lava Virtual that is dedicated to helping business owners manage operational challenges. 


In this episode of Ready, Set, Paid Ads, she sha…

00:34:37  |   Wed 12 Feb 2025
Organic & Paid: The Ultimate Social Media Power Couple

Organic & Paid: The Ultimate Social Media Power Couple

In this episode of Ready, Set, Paid Ads, we explore how Organic & Paid are The Ultimate Social Media Power Couple!  

We explore how paid ads can be transformative for your business, but they can't su…

00:15:33  |   Wed 05 Feb 2025
Do You Ads? With Bel Irvine

Do You Ads? With Bel Irvine

In this episode of Ready, Set, Paid Ads, I'm joined by Google Ads specialist Bel Irvine. 

Bel shares her journey from initially disliking Google Ads to becoming a dedicated expert in the field. She e…

00:33:17  |   Wed 29 Jan 2025
Run effective, low-cost ad campaigns on Google and Meta

Run effective, low-cost ad campaigns on Google and Meta

Paid ads can feel out of reach for small businesses, but they don't have to be. In this episode of Ready, Set, Paid Ads, we dive into actionable strategies for running effective, low-cost campaigns o…

00:29:10  |   Wed 22 Jan 2025
Wrap, Review and Learn from your 2024 Ad Campaigns

Wrap, Review and Learn from your 2024 Ad Campaigns

As we start a new year, let's reflect on your advertising efforts. In this episode of Ready, Set, Paid Ads we’ll delve into a comprehensive 2024 ad audit.

We’ll start by analysing your campaign perfo…

00:19:52  |   Sun 12 Jan 2025
Do You Ads? With Angela Henderson

Do You Ads? With Angela Henderson

In this episode, Mary-Anne sits down with business coach and podcast host, Ange Henderson, to talk all things paid advertising, discussing strategies for effective ad campaigns, the importance of a s…

00:40:09  |   Wed 11 Dec 2024
7 Steps to Optimise your Business for Paid Ads Success

7 Steps to Optimise your Business for Paid Ads Success

Tired of your ads underperforming? Ready to unlock the full potential of your paid advertising campaigns? In this episode of Ready, Set, Paid Ads, I delve into the seven crucial steps to optimise you…

00:23:53  |   Wed 04 Dec 2024
Do You Ads? With Carinda Gosling

Do You Ads? With Carinda Gosling

Join us as we sit down with Carinda from This is Co. who shares her expert insights on leveraging paid advertising to fuel business growth, in this epsode of Ready, Set, Paid Ads!

 

Discover how to h…

00:33:14  |   Wed 27 Nov 2024
Does Running Paid Ads Tank Your Organic Reach?

Does Running Paid Ads Tank Your Organic Reach?

In this episode of Ready, Set, Paid Ads, we’re diving into the hot topic that everyone’s whispering (or maybe shouting) about: do paid ads *actually* kill your organic reach? You’ve heard the rumours…

00:13:33  |   Wed 20 Nov 2024
Do you Ads? With Odette Barry

Do you Ads? With Odette Barry

In this episode of Ready, Set, Paid Ads, we’re joined by PR expert Odette Barry from Odette & Co. to explore how PR and paid ads can work together to amplify your brand’s impact. Odette shares her in…

00:35:04  |   Wed 13 Nov 2024
It's Time to Stop Boosting Posts on Your Phone

It's Time to Stop Boosting Posts on Your Phone

In this episode of Ready, Set, Paid Ads, we’re tackling one of the most common mistakes businesses make with social media advertising: boosting posts directly from a phone. While it’s tempting to use…

00:22:44  |   Wed 06 Nov 2024
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