Purposing

We need businesses and brands to have a tangible, positive impact on the world. Employees, customers and consumers expect it; they want to see the companies they work for and shop from take a stand o…

Recruitment is a commercially-driven industry where results and commissions keep the wheels turning. Few would expect purpose to be front and centre. But fundamentally, it’s an industry with people a…

Pioneers of purposeful business have been around for decades. Graze is a recent addition rewriting the snacking playbook for healthy people and planet. But what if balancing the needs of society with…

Having a clear, actionable purpose that acts as a real North Star can help businesses attract and retain talent, build engaged workforces and drive innovation. But what if your starting point is dive…

Global supply chains and seasonal production gives fashion a big carbon footprint. We’ve heard a lot about this in fast fashion. But in the luxury space, the story is changing. Shoppers are conscious…

It might feel like purpose is under attack from the “anti-woke” brigade. But that isn’t stopping leading companies rewiring their businesses around a different set of priorities - making them more su…

In the last episode of the first season of the Purposing podcast, Given CEO Becky Willan speaks to Simon Henzell-Thomas, Global Director Climate, Ingka Group (IKEA). 

The two discuss how purpose can c…

Rewiring a business around a new set of purpose-driven priorities is a huge undertaking. It can take several years and involve reassessing strategy, culture, innovation, and investment. Companies ser…

Even if you’re not familiar with Reckitt, you’ll probably have some of their products in your home, including iconic household brands like Dettol, Finish, Strepsils or Durex. The company exists to “p…

When global fashion brand Tommy Hilfiger combined sustainability, inclusion and innovation in one team with a mission to drive purposeful business transformation, it was essential to embrace new ways…

During 2020’s Covid pandemic, high street retail faced a catastrophe. But the high street legend John Lewis Partnership saw it as an opportunity - to take the time to refresh their purpose and galvan…

Building purpose into a business from the ground up is hard. No surprises there. But reinforcing a long-standing intention can be almost as tricky. 

This was the task Lloyds Banking Group undertook wh…

It's one thing for C-suite executives to get excited about purpose. But what’s the point if that’s not reflected across the entire workforce?

When the original activist beauty brand The Body Shop rewr…

Anyone interested in solving the world’s biggest social and environmental challenges will tell you that it can only be done through collaboration. No single business, NGO or government can do it alon…

Does your company's approach help solve the world’s problems? If not, it might be time to take action for the future of your business and the planet. 

Join CEO of Given Agency, Becky Willan and guests…