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Pricing Heroes - Podcast

Pricing Heroes

Pricing Heroes: The Retail Pricing Podcast for Practitioners and Executives

Your go-to pricing podcast for transforming strategy, boosting margins, and leading with confidence.


Pricing Heroes is the leading retail pricing podcast for pricing practitioners and retail executives focused on building smarter strategies, protecting margins, and earning customer trust. Each month, we feature exclusive interviews, case studies, and practical insights to help you implement the most effective pricing strategies for today’s retail environment.

Whether you're managing promotional calendars, navigating price perception, or scaling AI-powered pricing systems, Pricing Heroes offers the expert guidance and real-world perspective you need to lead with confidence.

🎙 Each episode includes:

- Expert Interviews: Candid conversations with top pricing professionals and retail innovators

- Case Study Analysis: Behind-the-scenes strategy breakdowns from across the industry

- Actionable Takeaways: Practical insights you can apply immediately in your organization


We explore the full landscape of pricing in retail — spanning e-commerce and in-store, global brands and regional players, and categories from fashion and grocery to electronics and beyond. Topics include:


- Innovative pricing technologies and emerging trends, like AI-powered pricing platforms

- Data-driven consumer behavior analysis

- Strategic solutions to complex pricing challenges

- Tactics to boost profit margins and market share

- Pricing topics making headline news

- Building and transforming pricing functions


Join a growing community of pricing professionals and industry leaders who tune into Pricing Heroes — the trusted pricing podcast for anyone shaping the future of retail strategy.


🗓 New episodes drop the last week of each month.


📲 Listen on Spotify, Apple Podcasts, Google Podcasts, or your favorite platform.

Business Ai Management Business News Careers News
Update frequency
every 39 days
Average duration
34 minutes
Episodes
24
Years Active
2022 - 2025
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Three Key FMCG Trends That Impact Pricing Right Now with James Tenser

Three Key FMCG Trends That Impact Pricing Right Now with James Tenser

Our today's guest is James Tenser, Retail Tech Marketing Strategist, the President of VSN Media, and a Top 100 Retail Influencer for 2023 by Rethink Retail.

Listen to find out the Three Key FMCG Tren…

00:38:37  |   Wed 29 Mar 2023
Change Management and Pricing Tactics with Stephan M. Liozu

Change Management and Pricing Tactics with Stephan M. Liozu

Our today's guest is Stephan M. Liozu.

Stephan M. Liozu is the Founder of Value Innoruption Advisors, a consulting boutique specializing in industrial, digital, and value-based pricing. He is the auth…

00:41:14  |   Thu 09 Mar 2023
The state of home retail amid rising inflation with Juan Diez Barrientos

The state of home retail amid rising inflation with Juan Diez Barrientos

Our today’s guest is Juan Díez Barrientos - Pricing manager at one of the biggest Nordic home and furniture retailers based in Stockholm (one of the biggest home retailers in Sweden, Finland, and Nor…

00:37:16  |   Mon 06 Feb 2023
Emergency strategies to keep profit high in the inflation-shaken environment by Dr. Markus Husemann-Kopetzky

Emergency strategies to keep profit high in the inflation-shaken environment by Dr. Markus Husemann-Kopetzky

Our first guest is Dr Markus Husemann-Kopetzky - pricing advisor, researcher and educator, ex. Amazon Senior Manager for Pricing and Business Analytics, Founder of the Price Management Institute and …

00:22:44  |   Tue 11 Oct 2022
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