Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies

We've reached the end of Season two, but are by no means slowing down. Here's what we're going to be up to over the next few months between seasons.

⭐️ Get a free podcast marketing audit with personal…

One in ten music albums makes its money back. The same is true for startups and movies. But what about podcasts?

Is it possible for any of us to create a successful show? Or are the odds always going …

Over the past year, median podcast growth rates were nearly flat. In other words, the typical show experienced almost zero growth over the previous 12 months.

If you’ve been in podcasting for a while…

Video is changing podcasting, probably forever and probably in ways we can’t predict.

But while conversations and debates about the risks and upsides to creators as well as the industry as a whole ar…

There’s no shortage of advice to be found on how to grow your audience. But how closely does that advice align with how podcast listeners say they actually find, choose (and abandon) the shows they l…

People make decisions based on the information they have available to them. When it comes to podcast discover, that information almost always consists of just two elements: Your show title and cover …

Why do people listen to podcasts? And why do they listen to YOUR podcast (or one like yours)? It turns out, the answers to these questions can be found in a nerdy, obscure marketing concept called Jo…

Its easy to imagine that if you just had a budget to put toward paid podcast advertising, all your marketing problems would be solved. But is that really true? Anyone who’s ever done any advertising …

Beneath the surface of every creative medium is a hidden code. Like DNA, this code dictates the constraints and possibilities of what’s possible within that platform. Like any platform, podcasting ha…

For 74% of podcasters, downloads are the primary metric used to measure success. But should they be?

For years, downloads were one of the only ways creators could measure the reach and impact of thei…

A podcast listener's decision to click play boils down to a small number of touchpoints.

Most prominent are your show title, artwork, and episode titles. But while these (and other) touchpoints have a…

Will discovery algorithms actually grow your show for you?

Since the dawn of podcasting, creators have been clamoring for better discoverability. And now, thanks to YouTube & Spotfiy’s algorithms, be…

It’s a turbulent time to be a podcaster.

YouTube and Spotify are introducing discovery algorithms that have the potential to both help and hurt creators. The rise of video podcasting is challenging th…

Michael Jordan, Simone Biles, Wayne Gretzky. Every so often, someone comes along who is playing the game at a whole different level. And when it comes to podcasting, we've got two of them.

Jay Clouse…

Plus, we need your help to decide what to make next.

We spend the majority of our time thinking about podcast marketing & growth. But that doesn’t mean we have it all figured out.

In this final episo…

Less than 5% of your potential audience is listening to your show. Here’s why, in their own words.

Even small shows with just a few hundred (or few dozen) downloads an episode have usually been liste…

They’re not always obvious, but the elements of storytelling are at the heart of every great episode. This is as true for interview and solo shows as it is for narrative. For comedy & fiction as it i…

We all know success doesn’t happen overnight. But what does the data say about how long it takes to reach 1k… or 10k downloads per episode? 

Podcasting is inherently a slow-growth medium. 

Without a ce…

How long should your episodes be? What’s the best format for growth? Plus... the single most important decision you can make if you want to grow. 

Before you launch a new show, you have to make a numb…

Most podcasters waste their time on these tasks that will never lead to growth. Are you?

Producing a regular podcast is one of the most grueling, time-intensive forms of content creation in existence…