How do you turn your small business into a world-class BRAND? My name is Bijal Patel and I’ve helped build 500+ brands, from start-ups, to small businesses, to Fortune 500 companies.
In this podcast, you will learn the exact philosophy down to actionable tactics about Branding, Messaging, Positioning, Vision, Culture, and more to OWN YOUR BRAND.
New Episodes Every Tuesday and Friday!
“A strong culture is one that's devised by what you stand for, and also what you're not willing to tolerate.” Today, Bijal (@bijal.launch) defines how you can build a solid team culture and how you c…
“How should you position yourself in the marketplace? As we are embarking into 2024, you have to think about how is your brand, your offer, and your sales being positioned right now in the marketplac…
“Most people, online especially, think Brand Strategy has to do with your logo, stupid mood board, and fake color psychology.” Today, Bijal (@bijal.launch) defines what a world-class brand is, and th…
“Most people online refer to the fact that riches are in the niches because it is easy.” Today, Bijal (@bijal.launch) explains a trend with businesses online targeting a specific market to make it ea…
“How can I have the social media presence that you have where you are authentically who you are and you don’t care what people think?” Today, Bijal (@bijal.launch) emphasizes the lessons she learned …
“Why is branding the future? I’ll explain this in a way you haven’t heard before.” Today, Bijal (@bijal.launch) shares her thoughts on direct response marketing and market sentiments during this poin…
“Your brand is what people say about you when you leave the room.” Today, Bijal (@bijal.launch) defines the distinction between Brand Visual and Brand Voice, explaining how these factors complete and…
“I am not reliably getting customers month over month.” Today, Bijal (@bijal.launch) shares her insights about why brands aren’t growing due to a lack of brand recognition, omnipresence without any a…
“Some people get lost, confused, and copy other people’s brands.” Today, Bijal (@bijal.launch) shares the importance of branded photography to represent modern entrepreneurs and their brands. She dis…
“This is something that literally 99% of people face when they’re trying to build their personal brand or take their personal brand to the next level.” Today, Bijal (@bijal.launch) shares her experie…
“If you have a business, the key metrics that you need to be paying attention to are your Return on Investments.” Today, Bijal (@bijal.launch) discusses the impact of branding on your ROI, using spec…
“What’s your story, and how and when does it make sense to share it as part of your brand so you can get more connected with your audience?” Today, Bijal (@bijal.launch) talks about why your story ma…
“When you just feel like really scattered with your message and you think you’re losing steam and focus on what your overall brand is supposed to be.” Today, Bijal (@bijal.launch) shares one of the b…
“Am I ready for a brand revamp?” Today, Bijal (@bijal.launch) discusses why it’s crucial to have a brand revamp when you start to feel a misalignment with how your brand looks, with your messaging, o…
How do you turn your small business into a world-class BRAND?
My name is Bijal Patel, and I’ve had 13 years of corporate experience working at big Fortune 500 companies I’m taking all of the juicy, f…