This is where dog daycare and boarding businesses can learn the top tips and business strategies to grow. Discover what the top dog daycares are doing to overcome challenges, improve everything they do and keep their staff and customers happy. Learn the latest in marketing pet businesses as well as creative ways to increase your brand's image and move your business farther, faster. Running a pet business can be difficult and often leave you feeling like an underdog. Not anymore - together we'll make you the OVERDOG.
Ever feel like you're the only one who can’t seem to get things right? This episode is your permission slip to stop beating yourself up and start looking at failure as fuel. Fern pulls back the curta…
Struggling to make Facebook actually work for your dog daycare or boarding business? You're not alone—and you're probably just a few tweaks away from turning it into a reliable lead machine. In this …
If you’ve ever felt like you're stuck in a revolving door of employees, this episode is about to hit home. Fern teams up once again with his buddy and business retreat co-host Patrick Lyons for a dee…
If your numbers are down and you’re stressing about getting more leads in the door, you might be looking at the wrong problem. In this episode, we're flipping the script and diving into a major blind…
If you’ve ever wished more people would say “yes” to your services, this episode is going to open your eyes. Fern dives into the fascinating world of psychological selling — and no, it’s not about ma…
If you’ve ever felt like staffing your pet care business is an endless headache, you’re not alone — and this episode of the Overdog Podcast is packed with insights you can’t afford to miss. Fern sits…
This week on the Overdog Podcast, Fern opens up about his own unconventional journey — one filled with risks, pivots, and a relentless drive to outwork and outsmart the competition. From his early ca…
Ever wondered what it really feels like to work in your own dog daycare or boarding business? This episode flips the script by diving deep into the staff’s perspective — straight from someone who liv…
Are your phones helping or hurting your business? In this episode of the Overdog Podcast, Fern uncovers a common but overlooked problem in dog daycare and boarding facilities — how phone calls are ha…
Ever wonder how you can seriously stand out in the pet care industry? In this episode of the Overdog Podcast, Fern shares a game-changing insight sparked by his recent vacation to Mexico—and it has e…
You're halfway through the year—are you where you thought you’d be? In this episode of the Overdog Podcast, we hit pause to take stock of the first six months of 2025. It’s the perfect time to assess…
Ever wonder how mega-brands like Apple, Nike, and Disney build such loyal followings—and how you could channel that same magic into your dog daycare or boarding business? In this episode, Fern dives …
Get ready to go behind the curtain of one of the pet care industry’s most influential yet often misunderstood organizations—IBPSA. In this episode, Fern brings on Carmen Rustenbeck and Brian Remo to …
Are you so busy eyeing the competition that you’re missing what’s really stalling your pet business? In this episode of the Overdog Podcast, Fern digs into a surprising truth: it’s not the new dog da…
In this episode of the Overdog Podcast, we're diving into the often-overlooked blind spots that could be silently sabotaging your pet care business. From failing to follow up with new leads to treati…
What if growing your pet care business wasn't about guessing your way through it, but following a step-by-step formula that’s already been proven to work? In this episode of the Overdog Podcast, Fern…
Think you're asking the right questions about your business? Think again. In this episode, Fern and Overdog’s own Director of Operations, Kasey Jervis, dig into the questions dog daycare and boarding…
Is your dog business just a set of services, or is it a brand that people feel something about? In this episode of the Overdog Podcast, we're taking a deep dive into the crucial difference between ru…
In this episode of the Overdog Podcast, we're diving into what it really takes to make your pet care business stand out in a crowded market. It’s not just about looking professional — it’s about bein…
Today we're diving into the big debates shaking up the dog daycare and boarding world. From whether you should offer discounts, have seven-day-a-week daycare, or let employee dogs join playgroups, Fe…