Outcome Studio Podcast - Marketing & B2B Technology Talk
Helping traditionally-minded sales and marketing pros become relevant by demystifying trending digital approaches. Why? To build stronger customer relationships. We also help curious, non-technical people talk the talk in B2B information tech and software.
Hosted by Aaron Abodeely, a curious tech marketer and sales leader, who had a breakthrough when he learned about how tracking pixels, marketing automation, and simple video communications actually augment human interaction with potential customers and users, not detract from it.
- Update frequency
- every 15 days
- Average duration
- 47 minutes
- Episodes
- 31
- Years Active
- 2018 - 2020
011: Why Sales Reps Need Personal Brands, Plus Challenging the Predictable Revenue Model with Jake Dunlap
Show highlights:
- 04:00 – Jake Dunlap CEO of Skaled meeting Gary Vaynerchuck and working with Vayner Media.
- 06:30 – Background sales and cold calling in 2003, working in Sports and HR to learn cold c…
010: Software Code is the Future Language of Business with Syed Tasin Ahmed
Show highlights:
- 02:45 - Intro to Syed Tasin Ahmed, how meeting Les Brown recently affected Syed's life, his outlook on helping the world by teaching code
- 10:15 - About Bright Path Technology, and S…
009: How to Strategically Amplify Digital Media by Knowing and Targeting Your Buyers with Ryan Smith
Show highlights:
- 01:00 - Intro Ryan Smith, president of Leap Amp media and brand amplification agency in Indianapolis. Started in Marketing in PR in Indy Car Racing. Why working for nothing to learn…
008: Marketing IT to Government and Public Sector in the Digital Age with Lou Anne Brossman
New to government marketing? We talk about the specifics of government marketing, blending traditional with digital, and how to message and distribute that message to government buyers. Our guest, Lo…
007: IT Channel Marketing - How it Works, Why Solution Providers Exist, and Trends for Partner Enablement with Dan Mott
Part 1 – About Dan Mott, Lifelong Learning and IT Channel Marketing Basics
01:15 – Dan Mott as a person; his background following influencers like Seth Godin, Gary Vaynerchuk, Tim Ferriss to fuel his…
006: Targeting with LinkedIn Paid Ads - Deep Dive with Kallie Bonnell
Show highlights:
02:45 - Kallie's backstory with degree in marketing, consulting for small business, working at agency, and working at a global enterprise organization
07:00 - What did she learn from…
005: Emerging Tech Sales Pros Round Table
Lead and Sales Development (LDR, SDR, BDR, ADR, etc.) is a dedicated functional area in B2B Tech. And, the trend is that this job function is moving from sales to marketing. Our three guests today st…
004: Building Real Relationships and a Qualified Audience on Instagram and Beyond with Miranda Allen
Show highlights:
00:45 - Quick clip of Instagram influencer Miranda outlining advice for why 20,000 followers DOES mean sales 04:43 - How a hobby led to starting a business and helped Miranda gain ex…
003: Definitions in Data Science and Artificial Intelligence with Sundaresh Ramanathan
Show highlights: 00:30 - Artificial Intelligence beats world champion Go player, in the eyes of Henry Kissinger, article is from The Atlantic June 2018 05:00 - Advances in IT infrastructure (compute …
002: Leveraging Ethical Facebook Retargeting with Dr. Will Boyd
Host Aaron interviews his inspiration, Will Boyd, about why doubling down on paid digital advertising is a smart move because of its retargeting capability.
Show highlights: 05:00 - Will's story in t…
001: About the Podcast, Marketing Trends for Laggards, and Talking the Talk in B2B Tech
A 28-Minute Preview & Mash-Up of Guest Clips with Host Aaron Abodeely.
The clips from episodes 2, 3 and 4 illuminate how this podcast will enable traditionally-minded sales and marketing pros become …