Opinionated SEO - Digital Marketing News
Weekly review of everything SEO and digital marketing. The opinionated SEO, where we talk about recent news and updates in the digital marketing world of SEO, Paid Advertising, and Social Media that impact you as a marketer. I’ll also throw some of my 20 years as a digital marketer opinion into the mix. Episodes release each week and we try to keep them around 15-30 minutes. Show notes with links to all the stories are available if you want to dive deeper into each news item.
- Update frequency
- every 7 days
- Average duration
- 14 minutes
- Episodes
- 41
- Years Active
- 2021 - 2024
Google Office Hours with John Mueller Jan 21st, 2022 Recap
Today I’ll be recapping the Google Office Hours with Google’s John Mueller from January 21st, 2022. As always, I’ll provide a synopsis of the question and answer, my opinion, and a link…
Privacy in Search Engines & Blocking Extensions
Today I wanted to focus a bit on privacy and security. This is central to every marketer and I think it’s something we should be considering heavily.
Full Show Notes Blog Post @ https://…
Discussion of Rand Fishkin's Lost and Founder (Founder of Moz and SparkToro)
I wanted to do something a little different today. Since I didn’t see much that was really newsworthy - the usual rumblings about a potential algorithm update, and some ongoing Twitter …
Cats got me backlinks and SEMRush buys Backlinko?
I thought today would be fun to talk about a single marketing newsworthy campaign revolving around cats and a mixer and 100 backlinks from major news networks. (I'll also talk about a f…
Algorithm Update, Reviews In Maps, Open 24/7, Page Experience On Desktop
Today is January 18th and I’ll be talking about a potential algorithm update, Reviews in maps, Google My business hours, page experience going to desktop, Travel & Google Ads webinar, C…
Google Office Hours with John Mueller Jan 14th, 2022 Recap
Today I’ll be recapping the Google Office Hours with Google’s John Mueller from January 14, 2022. I’ll provide a synopsis of the question and answer, my opinion, and a link to the quest…
SEOs & Devs - Can Documentation Be Trusted?
We’re going to be recapping the SEOs & DEVs video published yesterday on YouTube with guest Michael King from iPullRank. URL to watch: https://youtu.be/Lp2wAqWeOgw
Full Show Notes / Blog…
Search Console Properties & Coverage Warnings, HTTPS, & We Don’t Talk About Google Algo (not Bruno)
Today I’ll be looking through some items I found around the web that I think will be of interest from search console tips to top marketing campaigns on 2021. Tomorrow I’ll have a recap …
Shopify SEO, Server Logs, Newsletters To Signup For
Today is Wednesday, January 12th, and I’ll be talking about Shopify, Server Logs, winners and losers from Google’s December 2021 Product Review update, Google Search Operators, thread o…
Video results in Google SERPs, Google Ads Updates, 301s, CWV Slow Countries
Today is Tuesday, January 11th, and a few Google and marketing news updates for you from updates to video results in Google to a few google ads updates, redirecting a website and blocki…
SEO Office Hours with John Mueller Jan 7th, 2022 Recap
Today is January 10th, and I’ll be recapping the Google SEO Office Hours from January 7th 2022 which ran just under an hour. There was somewhat of a theme this office hours with a lot o…
Display Ads for Podcasts, Making Money From a Site Hack, Google Ads Error, SERP Updates
Today is January 7th, 2022 and I’ll be talking about some Google SERP updates, a Google ads error, New Display Ads for Podcasts in Spotify, WordPress major security release, Making mone…
IndexNow, Domains, 2022 Local SEO success, and Disney in the Metaverse
Today is January 6th, 2022 and today I’ll be talking about IndexNow from Microsoft, a couple domain related questions answered by John Mueller during his “ask googlebot” video from yest…
Y2K is back? Out of stock affecting SEO? Core Web Vitals Winners
Y2K 22? How does an out of stock product page affect SEO? What platform is winning the Core Web Vital Game? A new app to improve SEO with Shopify, the metaverse and ecommerce, and a Sea…
How to take down Reddit, IP addresses ranking, Meta makes advertising harder
Today we’ll be looking at some negative SEO issues that have come up including how an onlyfan performer may have taken down reddit’s homepage, your IP address in Google results, Meta’s …
Recap of Google Office Hours with John Mueller from December 31st, 2021
There wasn’t a lot of SEO news over the holiday weekend and the new year, but I wanted to recap what I felt were the most important takeaways from Friday’s English Office hours with Goo…
Product Rich Snippets, Spark Toro Crowdsourcing QA, Gift Keywords, And Emoji Bugs in GSC
Google has made a change to the rich result reports for product structured data on December 28, 2021. This means that it is viewable in Google Search Console and may lead to different n…
Can Google Crawl Bigger Pages than Bing? What Links Does Google Ignore? How Awesome is Screaming Frog?
Today we’ll be talking about Google’s ability to crawl large pages, who uses screaming frog, what backlink types are simply ignored, and was there an algorithm update over the last few …
Bots, JavaScript, and Google hiding website links in 59% of local packs
Today we’ll be talking about the most blocked crawler bot, some takeaways from SEOs & Devs: Harmony in Tech, and a new notification system on Google Search Console that wasn’t supposed …
Google Office Hours Key Takeaways - Are Scrapers Using Google’s Own Servers?
A lot of today’s podcast is going to be focusing on the Google SEO office hours with John Mueller - some of the more important things I think were discussed and my additional thoughts. …